Mathematical Models of Attitude Change. Change in Single Attitudes and Cognitive Structure

Content: 
HUMAN COMMUNICATION RESEARCH SERIES, Page ii
Front Matter, Page iii
Copyright, Page iv
Dedication, Page v
Preface, Pages xiii-xv
CHAPTER 1 - Introduction, Pages 1-6
INTRODUCTION TO THE PASSIVE COMMUNICATION CONTEXT, Page 7
CHAPTER 2 - Reinforcement Theory, Pages 9-33
CHAPTER 3 - Information Processing Theory, Pages 34-55
CHAPTER 4 - Social Judgment Theory, Pages 56-68
CHAPTER 5 - Affective Consistency: Balance And Congruity Theory, Pages 69-77
CHAPTER 6 - Classical Congruity Theory, Pages 78-106
CHAPTER 7 - Dissonance Theory, Pages 107-117
CHAPTER 8 - Summary of Attitude and Source Change Theories, Pages 118-124
CHAPTER 9 - Cognitive Consistency Theory, Pages 125-146
INTRODUCTION TO ATTITUDE CHANGE STUDIES, Page 147
CHAPTER 10 - Attitude and Source Change in a Simulated Social Network, Pages 149-177
CHAPTER 11 - Change in Political Party and Issue Attitudes, Pages 178-203
CHAPTER 12 - Belief Change and Accumulated Information, Pages 204-216
CHAPTER 13 - Cognitive Inconsistency and Change in Purchase Intention, Pages 217-227
INTRODUCTION TO RELATIONS BETWEEN ATTITUDES, Pages 229-230
CHAPTER 14 - Attitude Change in Concept Hierarchies, Pages 231-259
CHAPTER 15 - A Longitudinal and Experimental Test of the Hierarchical Model of Attitude Change, Pages 260-291
CHAPTER 16 - Behaviors and Attitudes in Hierarchical Systems, Pages 292-302
CHAPTER 17 - Hierarchical Models from Other Theories, Pages 303-312
References, Pages 313-327
Index, Pages 329-339