Mass communication : issues, perspectives and techniques

 Content: 1. Working with the media / Shay Bilchik --
 2. Media, conflict prevention, and peacebuilding : mapping the edges / Sheldon Himelfarb and Megan Chabalowski --
 3. Assessing information needs and communication behaviors of national forest summer visitors / James D. Absher --
 4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research / James Absher --
 5. Wildland fire and fuel management : principles for effective communication / Eric Toman and Bruce Shindler --
 6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries / Jorge L. Martinez-Cajas ... [et al.] --
 7. Issues in evaluating mass media-based health communication campaigns / Vicki Freimuth, Galen Cole and Susan Kirby --
 8. The impact of mass media campaigns on intentions to use the female condom in Tanzania / Sohail Agha and Ronan Van Rossem --
 9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease / Muh-Yong Yen ... [et al.] --
 10. Egypt violence against women study media coverage of violence against women / Enas Abu Youssef ... [et al.] --
 11. What are the roles and responsibilities of the media in disseminating health information? / Gary Schwitzer ... [et al.] --
 12. Communication gap : the disconnect between what scientists say and what the public hears / Charles W. Schmidt --
 13. Communication and marketing as tools to cultivate the public's health : a proposed "people and places" framework / Edward W. Maibach, Lorien C. Abroms and Mark Marosits --
 14. Mass media theory, leveraging relationships, and reliable strategic communication effects / John R. Robinson --
 15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environments on the flight deck / Melisa Dunbar ... [et al.].