Mass Communication and American Social Thought: Key Texts, 1919-1968

Brief Contents
Contents
Introduction: Mass Communication and American Social Thought: Key Texts, 1919–1968
Part I: From Hope to Disillusionment: Mass Communication Theory Coalesces, 1919–1933
	Introduction
	1 “The Process of Social Change,” from Political Science Quarterly (1897) • Charles Horton Cooley
	2 “The House of Dreams,” from The Spirit of Youth and the City Streets (1909) • Jane Addams
	3 From Winesburg, Ohio (1919) • Sherwood Anderson
	4 From the Introduction to the Science of Sociology (1921) • Robert Ezra Park and Ernest W. Burgess
	5 “Nature, Communication, and Meaning,” from Experience and Nature (1925) • John Dewey
	6 “The Disenchanted Man,” from The Phantom Public (1925) • Walter Lippmann
	7 “Criteria of Negro Art,” from Crisis Magazine (1926) • W. E. B. Du Bois
	8 “The Results of Propaganda,” from Propaganda Technique in the World War (1927) • Harold Dwight Lasswell
	9 “Manipulating Public Opinion: The Why and the How” (1928) • Edward L. Bernays
	10 From Middletown: A Study in Contemporary American Culture (1929) • Robert S. Lynd and Helen Merrell Lynd
	11 “Communication,” from Encyclopaedia of the Social Sciences (1931) • Edward Sapir
Part II: The World in Turmoil: Communications Research, 1933-1949
	Introduction
	12 “Conclusion,” from Movies and Conduct (1933) • Herbert Blumer
	13 “The Integration of Communication,” from Communication Agencies and Social Life (1933) • Malcolm M. Willey and Stuart A. Rice
	14 “Toward a Critique of Negro Music,” from Opportunity (1934) • Alain Locke
	15 From Technics and Civilization (1934) • Lewis Mumford
	16 “The Business Nobody Knows,” from Our Master's Voice (1934) • James Rorty
	17 “The Influence of Radio upon Mental and Social Life,” from The Psychology of Radio (1935) • Hadley Cantril and Gordon W. Allport
	18 “Foreword,” from Public Opinion Quarterly (1937) • Editors, Public Opinion Quarterly
	19 “Human Interest Stories and Democracy,” fromPublic Opinion Quarterly (1937) • Helen MacGill Hughes
	20 From The Fine Art of Propaganda (1939) • Alfred McClung Lee and Elizabeth Briant Lee
	21 “A Powerful, Bold, and Unmeasurable Party?” from The Pulse of Democracy (1940) • George Gallup and Saul Rae
	22 “Democracy in Reverse,” from Public Opinion Quarterly (1940) • Robert S. Lynd
	23 “Needed Research in Communication,” from the Rockefeller Archives (1940) 1• Lyman Bryson, Lloyd A. Free, Geoffrey Gorer, Harold D. Lasswell, Paul F. Lazarsfeld, Robert S. Lynd, John Marshall, Charles A. Siepmann, Donald Slesinger, and Douglas Waples
	24 “On Borrowed Experience: An Analysis of Listening to Daytime Sketches,” from Studies in Philosophy and Social Science (1941) • Herta Herzog
	25 “Art and Mass Culture,” from Studies in Philosophy and Social Science (1941) • Max Horkheimer
	26 “Administrative and Critical Communications Research,” from Studies in Philosophy and Social Science (1941) • Paul F. Lazarsfeld
	27 “The Popular Music Industry,” from Radio Research 1941 (1942) • Duncan MacDougald Jr.
	28 From Dialectic of Enlightenment (1944) • Max Horkheimer and Theodor Adorno
	29 “Nazi Propaganda and Violence,” from German Radio Propaganda (1944) • Ernst Kris and Hans Speier
	30 “Biographies in Popular Magazines,” from Radio Research 1942–1943 (1944) • Leo Lowenthal
	31 “The Negro Press,” from An American Dilemma: The Negro Problem and Modern Democracy (1944) • Gunnar Myrdal
	32 “A Social Critique of Radio Music,” from the Kenyon Review (1945) • Theodor W. Adorno
	33 “The Social and Cultural Context,” from Mass Persuasion (1946) • Robert K. Merton
	34 “The Requirements,” from A Free and Responsible Press (1947) • Hutchins Commission
	35 “Mass Media,” from UNESCO: Its Philosophy and Purpose (1947) • Julian Sorrell Huxley
	36 “The Enormous Radio,” from The Enormous Radio and Other Stories (1947) • John Cheever
	37 “Mass Communication, Popular Taste, and Organized Social Action,” fromThe Communication of Ideas (1948) • Paul F. Lazarsfeld and Robert K. Merton
	38 Table from “Communication Research and the Social Psychologist,” from Current Trends in Social Psychology (1948) • Paul F. Lazarsfeld
	39 “Information, Language, and Society,” from Cybernetics: Control and Communication in the Animal and the Machine (1948) • Norbert Wiener
	40 “Consensus and Mass Communication,” from American Sociological Review (1948) • Louis Wirth
	41 “What ‘Missing the Newspaper’ Means,” from Communications Research (1949) • Bernard Berelson
Part III: The American Dream and Its Discontents: Mass CommunicationTheory, 1949-1968
	Introduction
	42 “Industrialism and Cultural Values,” from The Bias of Communication (1950) • Harold A. Innis
	43 “Emerging from Magic,” from Hollywood: The Dream Factory (1950) • Hortense Powdermaker
	44 “Storytellers as Tutors in Technique,” from The Lonely Crowd (1950) • David Riesman, with Reuel Denney and Nathan Glazer
	45 “Our Next Frontier . . . Transoceanic TV,” from Look (1950) • David Sarnoff
	46 “Communication in the Sovietized State, as Demonstrated in Korea,” from Public Opinion Quarterly (1951) • Wilbur Schramm and John W. Riley Jr.
	47 “The Consumer’s Stake in Radio and Television,” from Quarterly oj Film, Radio and Television (1951) • Dallas Smythe
	48 “The Unique Perspective of Television and Its Effect: A Pilot Study,” from American Sociological Review (1952) • Kurt Lang and Gladys Engel Lang
	49 “Technology and Political Change,” from International Journal (1952) • Marshall McLuhan
	50 “A Theory of Mass Culture,” from Diogenes (1953) • Dwight Macdonald
	51 “Sight, Sound, and Fury,” from Commonweal (1954) • Marshall McLuhan
	52 “Between Media and Mass,” from Personal Influence (1955) • Elihu Katz and Paul F. Lazarsfeld
	53 “The Theory of Mass Society: A Critique,” from Commentary (1956) • Daniel Bell
	54 “Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance,” from Psychiatry (1956) • Donald Horton and R. Richard Wohl
	55 “The Mass Society,” from The Power Elite (1956) • C. Wright Mills
	56 “FDR and the White House Mail,” from Public Opinion Quarterly (1956) • Leila A. Sussmann
	57 “Notes on a Natural History of Fads,” from American Journaloj Sociology (1957) • Rolf Meyersohn and Elihu Katz
	58 “Mass Communication and Socio-cultural Integration,” from Social Forces (1958) • Warren Breed
	59 “Modernizing Styles of Life: A Theory,” from The Passing of Traditional Society (1958) • Daniel Lerner
	60 “The Social-Anatomy of the Romance-Confession Cover Girl,” from Journalism Quarterly (1959) • George Gerbner
	61 “The State of Communication Research," from Public Opinion Quarterly (1959) • Bernard Berelson
	62 “The State of Communication Research: Comments,” from Public Opinion Quarterly (1959) • Wilbur Schramm, David Riesman, and Raymond Bauer
	63 “What Is Mass Communication?,” from Mass Communication: A Sociological Perspective (1959) • Charles R. Wright
	64 “Social Theory and Mass Media,” from Canadian Journal of Economics and Political Science (1961) • Thelma McCormack
	65 “Television and the Public Interest” (1961) • Newton Minow
	66 “The Kennedy Assassination and the Nature of Political Commitment,” from The Kennedy Assassination and the American Public (1965) • Sidney Verba
	67 “TV Overseas: The U.S. Hard Sell,” from The Nation (1966) • Herbert Schiller
	68 “Aggressiveness in Advanced Industrial Societies,” from Negations (1968) • Herbert Marcuse
Afterword and Acknowledgments
Other Readers and Historical Collections in American Mass Communication Study and Related Subjects
Suggested Films
Select Supplementary Reading List
The Intellectual History of North American Media Studies, 1919–1968: A Selected Bibliography (Including Works Cited in Interpretive Essays)
Credits
Index
About the Editors