Market Entry in Japan: Theory and Management in a Turbulent Era

Cover......Page 1
Contents......Page 6
List of Tables......Page 8
List of Abbreviations and Acronyms......Page 9
About the Authors......Page 11
1.1 Globalization of the markets......Page 12
1.2 Japan – the largest economy in Asia......Page 13
1.3 Specialists – a key role in market success......Page 14
1.4 Innovative technologies......Page 15
1.5 Economic boom and bust......Page 16
1.6 Return to economic growth......Page 17
1.8 Toyota – a model for success and the knowledge of a special corporate philosophy......Page 20
1.10 The historical dimension......Page 23
1.11 The unstoppable advance of Japanese companies – learning from strength......Page 25
1.13 What this book offers......Page 26
2.1 Natural and geographical features......Page 28
2.2 The forces of nature......Page 29
2.3 The annual cycle of the seasons......Page 31
2.4 A short history of Japan......Page 34
3.1 The imperial dynasty......Page 38
3.2 The constitution......Page 39
3.4 Social structure......Page 40
4 Japanese Management......Page 48
4.1 The early years......Page 50
4.2 Progress......Page 52
5.1 The challenge to businesses......Page 85
5.2 Governmental reform policies......Page 86
5.3 Market transparency and deregulation......Page 87
5.4 The end of economic stagnation......Page 89
5.5 Important markets......Page 90
5.6 Keiretsu structures and intensity of competition......Page 106
5.7 Barriers to trade and pre-defined distribution systems......Page 107
5.8 Industries of the future......Page 109
5.9 Positive overall picture......Page 111
6 Market Entry and Market Development Strategies – Opportunities for Foreign Companies in Japan......Page 112
6.1 Initial preparations for entering the market......Page 113
6.2 Licensing......Page 115
6.3 Low risk: Indirect exports......Page 118
6.4 Direct export......Page 119
6.5 Franchising......Page 120
6.6 The sales office......Page 121
6.7 Setting up a joint venture......Page 122
6.8 Building up strategic alliances......Page 125
6.9 The subsidiary......Page 126
6.10 Mergers and acquisitions......Page 128
7.1 Planning a business trip......Page 129
7.2 Duties in Japan......Page 134
7.3 Reaching decisions......Page 138
7.4 Maintaining the business relationship......Page 139
Bibliography......Page 142
C......Page 167
E......Page 168
G......Page 169
J......Page 170
L......Page 171
N......Page 172
R......Page 173
T......Page 174
W......Page 175
Z......Page 176