Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death (Management for Professionals)

Preface
	Reference
Contents
1: Introduction
	Crossing the Chasm in the New Technological Age
	The Fourth Industrial Revolution and Advanced Materials Research
	Models of Innovation
		The Environmental, Organizational, and Systems Models of Innovation
		The Product-Centered Model of Innovation: Marketing Focus
	The Changing Landscape of Innovation
		The Technology–Market Linkage Dilemma
	A Project-Centered Approach
	The Book
		The Data
		Structure of the Book
	References
2: Levers of Survival
	Barriers to R&D and the Levers of Survival
	Exploring the Levers of Survival
		Intellectual Security
		Direction
			Technical Bottlenecks and Direction
		Personnel: Champions and Management
			The Technical Champion
			The Champion Connector
			The Role of Top Management
		Organizational Fluidity
			The Champion and Organizational Flexibility
		Technological Flexibility: Scale, Scope, and Systems
			Flexibilities of Scope
			Flexibilities of Scale: Production and Systems
			Flexible and Inflexible Technology
			Flexibilities and Inter-Lever Cooperation
		Context: Internal and External
			The Internal Context
			The External Context
	The Innovation Lifecycle and the Levers of Survival
		The Evolutionary Nature of R&D
	Conclusion
	References
3: Creation
	The Criteria for Creation
	Alliances and Creation
		Constraints on Project Selection
		Alliances and Levers of Survival
		Problematic Alliances
	Wireless Technology: The Silicon Germanium Chip
		New Directions for SiGe
		Partnerships, Intellectual Security, and Economies of Scope
	Nanotechnology
		Carbon Nanotechnologies Inc
		Hyperion Catalysis International
	Conclusion
	References
4: Targeting
	Targeting and the Levers of Survival
	The Question of “Connectedness”
		The Problem of “Disconnectedness” in Generic Technology
		Evidence from Ongoing Advanced Materials Projects
	The Question of Focus
		Unfocused Beachhead Strategy
		Multiple Market Strategy
			Platform Technologies and Multimarket Strategies
		Focused Beachhead Strategy
		Hybrid Focused Beachhead Strategy
	The Question of Acceptance: Disruption and Inflection
		The “Disruption” Factor
		The “Strategic Inflection Point” Factor
	Case Study in Nanobiotechnology
	Conclusion
	References
5: Competing
	Confrontation Strategies
		Nanosys: Display Systems
	Contextual Strategies
	Timing Strategies
		The Compression Versus Sequential Model of R&D
	Compression and the Levers of Survival
		DuPont: Spandex Versus Kevlar Fiber
			The Kevlar Problem
		Nvidia: The Graphics Chip
		Qualcomm: The Wireless (CDMA) Chip
		Analog Devices, Inc.: Microelectromechanical Systems (MEMS)
	Compressed Innovation and the Computational Revolution
		Computational Materials Science and Engineering and Government: The Materials Genome Initiative
		A Case Example: Kebotix
		Quantum Computing
	Conclusion
	References
6: Expanding
	Platforming
		Qualcomm and Platforming
		Generalizing Platform Leadership Strategy: Advanced Materials and Biotech
	Alternate Routes to Market Expansion
		Outsourcing
		Spanning
			Spanning by Combination
			Culture Clash and Expansion Strategies
			Spanning by Adaptation
		Complementing
			The Rise of High-Definition Platforms
			Nanosys and Samsung
	Conclusion
	References
7: A Case Study: ESS, Inc. and the Energy Storage Revolution
	ESS, Inc. and Energy Storage
		Creating
			Founding of ESS
			First Working Technology
		Targeting
		Competing
		Expanding
			Platform Coring I: Problem Identification
			Platform Coring II: The Champion Connector and Linkage Creation
			Platform Tipping: The “4IR” Factor
	References
8: Conclusion: The End Game
	The Compression Factor
	The “Acquisition by Default” Dilemma
	Reimagining the End Game
		Attributes, Tasks, and Winning the End Game
	Final Thoughts
	References
Index