Managing in Uncertainty: Theory and Practice

Front Matter....Pages i-xiii
Front Matter....Pages 1-1
A Review of Country Risk Assessment Approaches: New Empirical Evidence....Pages 5-22
Political Risk and Stock Market Development....Pages 23-30
Construction of a Simplified Index of Country Risk: The Case of Europe....Pages 31-45
The Importance of Order for the Decision in Uncertainty....Pages 49-61
Business and Economic Education - Criteria for Choice of Studies and Student Expectations....Pages 63-72
Chaotic Oscillations in Real Economic Time Series Data: Evaluation of Logistic Model Fit and Forecasting Performance....Pages 73-92
Evaluation of a Neuro-Fuzzy Scheme Forecasting Exchange Rates....Pages 93-101
Economics of Energy and Treatment of Uncertainty to Incorporate Environmental Considerations in Investment Decisions....Pages 103-117
Mergers in the Spanish Savings Banks and their Presence in the Market: A Cause-Effect Analysis on an Autonomous Scale....Pages 119-135
On Distributions for Stock Returns: A Survey of Empirical Investigations....Pages 139-151
A Case Study of Use of Artificial Options in the Athens Stock Exchange....Pages 153-160
Multicriteria Decision Aid in Credit Cards Assessment....Pages 163-178
Front Matter....Pages 179-179
Memory-Based Advertising Effectiveness Techniques: Recall versus Recognition....Pages 183-201
Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising....Pages 203-213
Theory and Practice about Risk in the Incorrect Management Associations Between Store Image and Private Label Products in Spanish Supermarkets....Pages 215-230
The Effectiveness of the Shopwindow and its Relationship with the Types of Consumer Purchase. An Empirical Study....Pages 231-243
Identifying Consumer’s Preferences Using Artificial Neural Network Techniques....Pages 247-259
Market Simulations via Rule Induction: A Machine Learning Approach....Pages 261-274
Artificial Neural Networks Systems for Multiple Criteria Decision Making....Pages 275-291
Study of Determinant Factors in the Associationism of the Franchisors in Spain....Pages 295-305
Front Matter....Pages 179-179
Franchising: All Around the World....Pages 307-322
Forecasting in Marketing Planning. Forecasting Performance of the Logistic Model and Applications of S-4 Model....Pages 325-340
Implementation of a Performance Measurement Framework in Greek Manufacture: An Empirical Research....Pages 341-351
Front Matter....Pages 353-353
Dialectic Approach of Risks’ Perception (The Case of Prefecture of Thessaloniki)....Pages 357-368
Investigation of the Urban Risk System of Thessaloniki’s City Complex....Pages 369-386
Manager Motivation Facing the Imponderable of Uncertainty....Pages 387-398
Application of Multivariate Techniques to Assess the Relationship between Organizational Culture and Innovation Process....Pages 399-416
The Establishment of Cooperative Agreements among Smes: An Appropriate Way to Reduce Uncertainty....Pages 419-429
Firms Facing Uncertainty: The Cooperation Option....Pages 431-444
Social Economy Organizations in a World in Transition....Pages 445-453
Total Quality Management in Action: Implementing Ways in Spanish Companies....Pages 457-476
Budgetary Control Based on Activities Cost, Total Quality and ISO 9000 Norms....Pages 477-488
Causes of Changes in Top Management....Pages 491-507
Part-Time Work in Europe: A Review of Major Trends....Pages 509-523
Unknown Loss in Spain: Concern about the Distribution Sector....Pages 525-537
Back Matter....Pages 539-541