Managing Archaeology

BOOK COVER......Page 1
HALF-TITLE......Page 2
TITLE......Page 4
COPYRIGHT......Page 5
CONTENTS......Page 6
ILLUSTRATIONS......Page 15
CONTRIBUTORS......Page 16
GENERAL EDITOR’S PREFACE......Page 19
FOREWORD......Page 21
ACKNOWLEDGEMENTS......Page 22
THE ORIGINS OF THIS BOOK......Page 23
The Annual Conference of the Theoretical Archaeology Group, Southampton 1992......Page 25
The Annual Conference of the Institute of Field Archaeologists, Bradford 1993......Page 26
Beginning a dialogue......Page 27
VALUE: THEORY AND CONSEQUENCES......Page 28
MANAGEMENT: THEORY AND PRACTICE......Page 30
MATERIAL VS ORGANIZATION......Page 32
DIVERSITY......Page 33
DISSATISFACTION VS OPTIMISM......Page 34
CONCLUSIONS......Page 35
REFERENCES......Page 36
PART I VALUES......Page 38
LAW AND DECISION-MAKING IN ARCHAEOLOGY......Page 39
THE VALUATION PROCESS......Page 42
LAW AND ARCHAEOLOGY IN ENGLAND: THE EXAMPLE OF TREASURE TROVE......Page 47
CONCLUSIONS......Page 49
REFERENCES......Page 50
CHAPTER TWO MARKETING NOSTALGIA......Page 53
MANAGEMENT AS MARKETING......Page 54
NEED AS NOSTALGIA......Page 55
THE RESPONSE OF ARCHAEOLOGY......Page 57
CONCLUSIONS......Page 58
REFERENCES......Page 59
VALUE SYSTEMS......Page 60
VALUE GRADIENTS FOR THE ARCHAEOLOGICAL RESOURCE......Page 62
USE VALUE......Page 63
Recreation and tourism......Page 64
OPTION VALUE......Page 65
Mystery and enigma......Page 66
Cultural identity......Page 67
VALUES IN ARCHAEOLOGICAL RESOURCE MANAGEMENT......Page 68
REFERENCES......Page 69
CHAPTER FOUR GHOSTS IN THE MACHINE......Page 71
FORM......Page 75
VALUES......Page 76
CONTEXT......Page 77
FUNCTIONS......Page 78
MANAGEMENT ENVIRONMENTS......Page 79
A CASE STUDY: THE PROTECTION OF WRECKS ACT 1973......Page 80
GENERATING CHANGE......Page 84
CONCLUSIONS......Page 85
REFERENCES......Page 86
PART II GENERAL MANAGEMENT THEORY......Page 88
CHAPTER FIVE THE ARCHAEOLOGICAL MANAGER......Page 89
MANAGEMENT FRAMEWORKS......Page 91
SPECIALIZATION, MEASUREMENT AND MONITORING......Page 92
PEOPLE NOT MACHINES......Page 94
ARCHAEOLOGY AND ITS CONTEXT......Page 98
MANAGING THE STRATEGIC PROCESS......Page 100
CONCLUSIONS......Page 103
REFERENCES......Page 104
MYSTICS AND SAVANTS......Page 107
VICTORIAN RESPECTABILITY......Page 108
ANIMAL, VEGETABLE, MINERAL?......Page 111
THE GOLDEN AGE......Page 115
THE COMING OF MAMMON......Page 116
TRYING TO MAKE IT HAPPEN, OR WHAT YOU WILL......Page 117
REFERENCES......Page 118
CHAPTER SEVEN ARCHAEOLOGISTS IN THE MARKETPLACE......Page 119
THE MARKETING PLAN......Page 121
CORPORATE OBJECTIVES: HOW DO WE GET THERE?......Page 122
MARKETING RESEARCH: WHO ARE OUR CUSTOMERS AND WHAT BENEFITS ARE THEY SEEKING?......Page 123
THE MARKETING AUDIT: HOW IS OUR WORKING ENVIRONMENT CHANGING?......Page 124
ANALYSIS OF STRENGTHS AND WEAKNESSES: WHAT DO WE HAVE TO WORK WITH?......Page 125
Opportunities......Page 126
Product......Page 127
Price......Page 128
Place......Page 130
Promotion......Page 131
Market Segmentation......Page 132
MONITORING AND REVIEW: ARE WE MEETING OUR OBJECTIVES? WHAT NEEDS TO BE CHANGED?......Page 133
REFERENCES......Page 135
THE BAD......Page 138
Picture of a quality organization......Page 142
How does archaeology compare?......Page 146
THE UGLY......Page 148
CONCLUSIONS......Page 152
REFERENCES......Page 153
PART III APPLICATIONS......Page 154
CHAPTER NINE THE MONUMENTS PROTECTION PROGRAMME......Page 155
WHAT ARE WE TRYING TO PROTECT?......Page 156
HOW DO WE PROTECT?......Page 159
WHO IS IT FOR?......Page 161
REFERENCES......Page 162
GENERAL HERITAGE MANAGEMENT......Page 164
THE PALAEOLITHIC HERITAGE......Page 167
Recognition and inventory......Page 168
Discrimination......Page 170
Statutory protection......Page 171
Mitigation strategies......Page 173
PROBLEMS AND PRIORITIES......Page 174
A MODEL FOR CHARACTERIZING AND DISCRIMINATING PALAEOLITHIC DEPOSITS......Page 176
CONCLUSIONS......Page 177
REFERENCES......Page 178
CHAPTER ELEVEN THE IMPACT OF INFORMATION TECHNOLOGY ON THE PRACTICE OF ARCHAEOLOGICAL MANAGEMENT......Page 180
GEOGRAPHIC INFORMATION SYSTEMS......Page 181
THE OPERATIONAL REQUIREMENT FOR GIS......Page 182
THE EFFECTS OF GIS ON MANAGEMENT......Page 184
ARCHAEOLOGICAL VALUE AS CONTINUOUS VARIATION......Page 187
CONCLUSIONS......Page 188
ACKNOWLEDGEMENTS......Page 189
REFERENCES......Page 190
CHAPTER TWELVE PREPARING ARCHAEOLOGISTS FOR MANAGEMENT......Page 192
BACKGROUND......Page 193
Non-degree courses......Page 195
Undergraduate programmes......Page 196
Taught postgraduate programmes......Page 198
Continuing Professional Development (CPD)......Page 199
LOOKING BACKWARDS AND FORWARDS......Page 200
Revision of teaching programmes......Page 201
Recognizing and supplementing existing knowledge and skills......Page 202
The role of Continuing Professional Development......Page 203
ACKNOWLEDGEMENTS......Page 204
REFERENCES......Page 205
BACKGROUND......Page 206
THE DEVELOPMENT OF ARCHAEOLOGICAL PROJECT MANAGEMENT AND THE GENESIS OF MAP2......Page 208
MAP2—THE MODEL......Page 212
Interpretation......Page 218
Implementation......Page 219
MAP2: MANAGEMENT AND RESEARCH......Page 221
CONCLUSIONS......Page 223
REFERENCES......Page 224
MANAGEMENT IN ARCHAEOLOGY......Page 226
OTHER WAYS OF LOOKING AT MANAGEMENT......Page 227
ASSESSMENT WORK......Page 229
GGAT STRUCTURE FROM 1992......Page 230
REDESIGNING THE PYRAMID......Page 232
REFERENCES......Page 233
CHANGE IN ARCHAEOLOGY......Page 234
THE MUSEUM OF LONDON ARCHAEOLOGY SERVICE......Page 235
MATRIX MANAGEMENT: PROBLEMS AND BENEFITS......Page 237
CONCLUSIONS......Page 239
REFERENCES......Page 240
CHAPTER SIXTEEN MANAGEMENT OBJECTIVES......Page 242
MOTIVATION......Page 243
CURRENT ISSUES......Page 244
THE PROMISE OF MANAGEMENT?......Page 245
STANDARDS......Page 246
THE IMPORTANCE OF CONTEXT......Page 248
LOCAL CONTEXT AS A BASIS FOR RESEARCH IN MANAGEMENT......Page 250
REFERENCES......Page 251
VALUES......Page 252
APPROACHES TO UNDERSTANDING......Page 253
INCREASING EFFECTIVENESS......Page 255
REFERENCES......Page 256
INDEX......Page 266