Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Cover
Halftitle page
Title page
Copyright page
Contents
Illustrations
Contributors
Some Notes on Pronunciation
Acknowledgments
Preface: “Are you that Unicorn?”
1 Introductions—Peacocks: Male Idols and Marketing in China
	Peacocks
	About this Book
	Places and Spaces of Luxury Capitalism in China
	A Fine Arts Perspective
	Some Notes About Language and Methodology
	Fans and Idols: Situating Idol Studies
	Roses Only: The Rise and Fall (and Rise) of Xiao Zhan
2 Exploring the Relationship Between Fashion Brands, Culture Idols, and Fans: The Power of Naming as Market Strategy
	Introduction
	Male Idols as Brand Ambassadors in Marketing Skincare and Cosmetic Products
	The Practice of the Power to Name
	Case Study: Naming Practices in the Fashion Brand–Idol–Fan Relationship
	Conclusion
3 Idol Case Study—Wang Yibo, Aloof White Peony of Luoyang: Subverting Celebrity Styling
	Wang Yibo
	The Importance of Male Idols in the Marketing of Cosmetics: Xiao Xian Rou (Little Fresh Meat)
	Kid, you’re the Best
4 Capitalizing Yaoi/Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market
	Introduction
	BL/Yaoi/Danmei Theories
	AO3 Case Study
	Conclusion
5 A Comparative Perspective: The Culture of Korean K-Pop Idols as Brand Ambassadors
	Korean Brand Ambassadors in Global Markets
	The Korea Craze and the Hallyu Ban in China
	The Matter of Military Service
	Conclusion: Successful Idols, Successful Nation
Epilogue: Xinjiang Cotton
Postscript: China Bans Xiao Xian Rou
Glossary
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Notes
Bibliography
Index