Luxury Yachting: Perspectives on Tourism, Practice and Context

Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
1 Introduction: Luxury Yachting—a Growing but Largely Unknown Industry
	Methodology
	The Structure of the Book
	References
Part I Perspectives on Tourism
2 Luxury Yachting in the Global Context of COVID-19
	Introduction
	COVID-19 and Tourism
		Tourism and Cognate Sectors
		Events Management Specific
		Destination Specific
		Overtourism
		Key Points from the Literature Review
	Luxury Yachting
		Luxury Products and Services
		Luxury Yachting Tourism
		Luxury Yachting Tourism in a COVID-19 Context
	Conclusion
	Appendix 1: Luxury Yachting (YouTube Analysis)
	References
3 Understanding the Luxury Charter Yacht Value Proposition: Co-creating Customer Experiences
	Introduction
		The Attractiveness of the Luxury (Tourism) Market
	The Luxury Yacht Charter Market
		Understanding Luxury
		A Key Trend for Luxury
		Luxury Charter Yacht Tourism through the Lens of the Experience Economy
	Luxury Charter Yacht Tourism through the Lens of Personal Experience
	Implications and Conclusion
	References
4 Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices
	Introduction
	Sea-Tourism Industry and its Segments
		COVID-19 and its Effects on the Sea-Tourism Industries
		Why People Cruise and Why People Yacht
		Luxury and Class
		Signalling Wealth
		Demographic
		Exclusivity and Access
		Privacy
	Part 2: Experiences on Offer
		Social Aspects, Entertainment and Enrichment
		Culinary Experience
		Environmental Impact
		Small-Ship Cruising: the Best of Both Worlds?
	Discussion and Predictions for the Industry
	Conclusion
	References
Part II Perspectives on Practice
5 On Board a Luxury Vessel: Demystifying the Daily Operations
	Introduction
	Media and TV
	The Deck Department
	The Interior Department
	The Engineering Department
	Certification and Training
	References
6 Sustainability and Luxury Yachting: the Evolution of a New Sustainable Era
	Introduction
	The Slow Start to Sustainability within the Superyacht Industry
		Practices and Procedures
		Cultural Systems
		Collective Mindset
	The Influence of Reality Television, Social Media and Online Shopping on the Yachting Industry and its Culture
		Reality Television
		Social Media
		Online Shopping
	The Growth of Sustainable Practices on Board a Superyacht
		Plastic Waste
		Chemical Waste
		Recycling
		Fuel Consumption and Air Pollution
		Education
		Sustainable Tourism
		The Future of Sustainable Luxury Yachting
	Conclusion
	References
7 Innovative Galley Management for Sustainability in Luxury Yachting
	Introduction
	Yacht Chef versus Land-Based Chef
	Helpful Hints and Tips
	Carbon Footprint
	Maintaining Budgets
	The Contribution of the Luxury Yachting Industry to a Broader Sustainability Agenda: a Chef’s Perspective
		SDG 1: No Poverty
		SDG 2: Zero Hunger and SDG 17—Partnerships for the Goals
		SDG 4: Quality Education
		SDG 8: Decent Work and Economic Growth
	Conclusion
	References
8 Riding the Waves of High Sea and Life: a Crew Member’s Reflection on Yachting
	Introduction
	Luxury Yachting as a Working Environment
		A Crew Member’s Perspective
		Issues Related to Luxury Yachting: Luxury Yachting and COVID-19
		Issues Related to Luxury Yachting: Personal Life and Relationships
		Issues Related to Luxury Yachting: Mental Health
	Luxury Yachting: a Matter of Perspective
		Perception from an Outsider Point of View
		Perception from a Staff Point of View
		Perception from a Yacht Owner Perspective
	Luxury Yachting and Tourism
		Benefits of Luxury Yachting in Local Tourism
	The Future of the Yachting Sector as a Tourism Contributor: Concluding Thoughts
	References
Part III Perspectives on Context
9 Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy
	Introduction
		Indonesia Marine Tourism Destinations, Yacht Tourists and the SWOT Analysis
		Model Development Methodology
		A Collaborative Model for Sustainable Geo-Marine Tourism Product Development
		Geo-Marine Tourism as a Form of Product Differentiation for Luxury Yacht Markets
		Village-Owned Enterprise
		Human Resource Development
		Collaboration for Local Business Development
	Conclusion
	References
10 Emerging Yachting Tourism and Luxury Policy Mobility: Singapore and the Southeast Asian Extension
	Introduction
	Literature Review
		A Short History of Yachts and Yachting
		Historical Development of Yachting in Singapore
		Promotion of Luxury Living and Yachting
	Analysis and Discussion
		The Policy Mobility Approach and Yachting Tourism in Singapore
		Intra-Regional Competition and Cooperation
	Conclusion
	References
11 Re-Imaging Malta: The Potential of Sailing and Yacht Events as a Tourism Niche—a Case Study of the Rolex Middle Sea Race RMSR
	Introduction
		Developing Niche Markets
		Maritime and Nautical Tourism: the Blue Economy
		The Rolex Middle Sea Race: RMSR Malta
	Research Approach
	Findings and Discussion
		Uniqueness
		Market Recognition, Organization and New Market Opportunities
		Coordination and Communication
		Inclusivity
		Seasonality and Over-Wintering
		The Blue Economy, Building a Stronger Yachting Tourism Industry
	Conclusion
	References
Part IV Conclusion
12 Conclusion: Luxury Yachting—New Insights and Further Questions
	References
Index