Luxury Fashion and Media Communication

Half Title
Title Page
Copyright Page
Contents
Illustrations
Contributors
Introduction
Chapter 1: Contemporary luxury and the communication of jewellery
Chapter 2: Sensing luxury: The meaning and embodiment of objects in film commercials
Chapter 3: Selling luxury: Guided sensory communication in the perfume store
Chapter 4: Chanel’s ascent to the pinnacle of luxury: A triadic model of evolution for luxury brands
Chapter 5: Intellectual property rights and the mediation of luxury
Chapter 6: Strategical capabilities of luxury fashion: The case of Loewe
Chapter 7: From tween to teenagers: The meaning and consumption of luxury among children
Chapter 8: Symbolic consumption of luxury fashion brands in China: Motives, expression and media
Chapter 9: Luxury fashion brands and ethicality: The importance of expressing one’s true self
Index