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درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
ویرایش: [7 ed.]
نویسندگان: Paige Baltzan
سری:
ISBN (شابک) : 1260736652, 9781260736656
ناشر: McGraw-Hill Education
سال نشر: 2020
تعداد صفحات: [701]
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 31 Mb
در صورت تبدیل فایل کتاب LOOSE LEAF BUSINESS DRIVEN INFORMATION SYSTEMS به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب سیستم های اطلاعاتی مبتنی بر برگ های سست نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
ویرایش هفتم سیستمهای اطلاعاتی مبتنی بر کسبوکار ابتدا
ابتکارات مختلف تجاری را مورد بحث قرار میدهد و در مرحله دوم
چگونه فناوری از این ابتکارات پشتیبانی میکند. فرض این رویکرد
منحصر به فرد این است که ابتکارات تجاری باید انتخاب های فناوری
را هدایت کند. هر بحث ابتدا به نیازهای کسب و کار می پردازد و سپس
به فناوری هایی می پردازد که این نیازها را پشتیبانی می کند.
سیستمهای اطلاعاتی مبتنی بر کسبوکار به گونهای طراحی شدهاند
که به دانشآموزان این توانایی را بدهد که بفهمند چگونه فناوری
اطلاعات میتواند نقطه قوت یک سازمان باشد.
ویرایش جدید سیستمهای اطلاعاتی مبتنی بر کسبوکار
در بحثهای خود بهروز است، مفاهیم را در قالبی قابل فهم ارائه
میدهد و به دانشآموزان اجازه میدهد تا در یادگیری مشارکت فعال
داشته باشند. ماهیت پویای فناوری اطلاعات به همه دانشجویان - به
طور خاص، دانشجویان بازرگانی - نیاز دارد که از فناوریهای فعلی و
نوظهور آگاه باشند. دانش آموزان با موضوعات پیچیده ای روبرو هستند
و برای درک و استفاده از مفاهیم در طول حرفه خود نیاز به توضیح
واضح و مختصر دارند. با درگیر کردن دانشجویان با مطالعات موردی،
تمرینها، پروژهها و سؤالات متعددی که مفاهیم را اجرا میکنند،
سیستمهای اطلاعاتی کسبوکار یک تجربه یادگیری منحصربهفرد برای
اساتید و دانشجویان ایجاد میکند.
The seventh edition of Business Driven Information
Systems discusses various business initiatives first and how
technology supports those initiatives second. The premise for
this unique approach is that business initiatives should drive
technology choices. Every discussion first addresses the
business needs and then addresses the technology that supports
those needs. Business Driven Information Systems is designed to
give students the ability to understand how information
technology can be a point of strength for an
organization.
The new edition
of Business Driven Information Systems is state of the art in
its discussions, presents concepts in an easy-to-understand
format, and allows students to be active participants in
learning. The dynamic nature of information technology requires
all students―more specifically, business students―to be aware
of both current and emerging technologies. Students are facing
complex subjects and need a clear, concise explanation to be
able to understand and use the concepts throughout their
careers. By engaging students with numerous case studies,
exercises, projects, and questions that enforce concepts,
Business Driven Information Systems creates a unique learning
experience for both faculty and students.
Cover Title Copyright Dedication Brief Contents Contents Connect Preface Walkthrough Acknowledgments About the Author module 1 Business Driven MIS CHAPTER 1 Management Information Systems: Business Driven MIS opening case study: The Fourth Industrial Revolution: The Backdoor to Reengineering Reality Section 1.1 Business Driven MIS COMPETING IN THE INFORMATION AGE Data Information Business Intelligence Knowledge THE CHALLENGE OF DEPARTMENTAL COMPANIES AND THE MIS SOLUTION The MIS Solution Systems Thinking MIS Department Roles and Responsibilities Section 1.2 Business Strategy IDENTIFYING COMPETITIVE ADVANTAGES SWOT ANALYSIS: UNDERSTANDING BUSINESS STRATEGIES THE FIVE FORCES MODEL—EVALUATING INDUSTRY ATTRACTIVENESS Buyer Power Supplier Power Threat of Substitute Products or Services Threat of New Entrants Rivalry among Existing Competitors Analyzing the Airline Industry THE THREE GENERIC STRATEGIES—CHOOSING A BUSINESS FOCUS VALUE CHAIN ANALYSIS—EXECUTING BUSINESS STRATEGIES Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 2 Decisions and Processes: Value Driven Business opening case study: The Future of Work Section 2.1 Decision Support Systems MAKING ORGANIZATIONAL BUSINESS DECISIONS The Decision-Making Process Decision-Making Essentials MEASURING ORGANIZATIONAL BUSINESS DECISIONS Efficiency and Effectiveness Metrics USING MIS TO MAKE BUSINESS DECISIONS Operational Support Systems Managerial Support Systems Strategic Support Systems USING AI TO MAKE BUSINESS DECISIONS Machine Learning Neural Networks Virtual Reality Section 2.2 Business Processes MANAGING BUSINESS PROCESSES Business Process Modeling USING MIS TO IMPROVE BUSINESS PROCESSES Operational Business Processes—Automation Managerial Business Processes—Streamlining Strategic Business Processes—Reengineering DATA MINING Data Mining Process Model Data Mining Analysis Techniques Data Mining Modeling Techniques for Predictions Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 3 Ebusiness: Electronic Business Value opening case study: The Warby Parker Way Section 3.1 Web 1.0: Ebusiness DISRUPTIVE TECHNOLOGY Disruptive versus Sustaining Technology The Internet and World Wide Web—The Ultimate Business Disruptors WEB 1.0: THE CATALYST FOR EBUSINESS Expanding Global Reach Opening New Markets Reducing Costs Improving Effectiveness THE FOUR EBUSINESS MODELS Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Business (C2B) Consumer-to-Consumer (C2C) Ebusiness Forms and Revenue-Generating Strategies Ebusiness Fraud EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING Email Instant Messaging Podcasting Videoconferencing Web Conferencing Content Management Systems Section 3.2 Web 2.0: Business 2.0 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Content Sharing through Open Sourcing User-Contributed Content Collaboration Inside the Organization Collaboration Outside the Organization NETWORKING COMMUNITIES WITH BUSINESS 2.0 Social Tagging BUSINESS 2.0 TOOLS FOR COLLABORATING Blogs Wikis Mashups WEB 3.0: DEFINING THE NEXT GENERATION OF ONLINE BUSINESS OPPORTUNITIES Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 4 Ethics and Information Security: MIS Business Concerns opening case study: Cambridge Analytica: Illegal Data Scraping Section 4.1 Ethics INFORMATION ETHICS Information Does Not Have Ethics, People Do DEVELOPING INFORMATION MANAGEMENT POLICIES Ethical Computer Use Policy Information Privacy Policy Acceptable Use Policy Email Privacy Policy Social Media Policy Workplace MIS Monitoring Policy Section 4.2 Information Security PROTECTING INTELLECTUAL ASSETS Hackers: A Dangerous Threat to Business Viruses: A Dangerous Threat to Business THE FIRST LINE OF DEFENSE—PEOPLE THE SECOND LINE OF DEFENSE—TECHNOLOGY People: Authentication and Authorization Data: Prevention and Resistance Attack: Detection and Response Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects module 2 Technical Foundations of MIS CHAPTER 5 Infrastructures: Sustainable Technologies opening case study: Envision 2030: 17 Goals to Transform the World for Persons with Disabilities Section 5.1 MIS Infrastructures THE BUSINESS BENEFITS OF A SOLID MIS INFRASTRUCTURE SUPPORTING OPERATIONS: INFORMATION MIS INFRASTRUCTURE Backup and Recovery Plan Disaster Recovery Plan Business Continuity Plan SUPPORTING CHANGE: AGILE MIS INFRASTRUCTURE Accessibility Availability Maintainability Portability Reliability Scalability Usability Section 5.2 Building Sustainable MIS Infrastructures MIS AND THE ENVIRONMENT Increased Electronic Waste Increased Energy Consumption Increased Carbon Emissions SUPPORTING THE ENVIRONMENT: SUSTAINABLE MIS INFRASTRUCTURE Grid Computing Virtualized Computing Cloud Computing Public Cloud Private Cloud Community Cloud Hybrid Cloud UTILITY COMPUTING Infrastructure as a Service (IaaS) Software as a Service (SaaS) Platform as a Service (PaaS) Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 6 Data: Business Intelligence opening case study: Bitcoin Section 6.1 Data, Information, and Databases DATA QUALITY Data Type: Transactional and Analytical Data Timeliness Data Quality Data Governance STORING DATA USING A RELATIONAL DATABASE MANAGEMENT SYSTEM Storing Data Elements in Entities and Attributes Creating Relationships through Keys Coca-Cola Relational Database Example USING A RELATIONAL DATABASE FOR BUSINESS ADVANTAGES Increased Flexibility Increased Scalability and Performance Reduced Data Redundancy Increased Data Integrity (Quality) Increased Data Security Section 6.2 Data Warehouse and Blockchain BUSINESS INTELLIGENCE The Problem: Data Rich, Information Poor The Solution: Data Aggregation DATA WAREHOUSE Data Analysis Data Lake Data Cleansing or Scrubbing Data Visualization BLOCKCHAIN: DISTRIBUTED COMPUTING How Blockchains Work Blockchain Advantages Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 7 Networks: Mobile Business opening case study: Disrupting the Taxi: Uber Section 7.1 Connectivity: The Wireless World OVERVIEW OF A CONNECTED WORLD WIRELESS NETWORKS WIRELESS NETWORK CATEGORIES Personal Area Networks Wireless LANs Wireless MANs Wireless WAN—Cellular Communication System Wireless WAN—Satellite Communication System PROTECTING WIRELESS NETWORKS Section 7.2 Mobility: The Business Value of a Wireless World MOBILE ENTERPRISE MANAGEMENT Mobile Device Management Mobile Application Management Mobile Information Management BUSINESS APPLICATIONS OF WIRELESS TECHNOLOGIES Radio-Frequency Identification (RFID) Global Positioning System (GPS) Geographic Information System (GIS) Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects module 3 Enterprise MIS CHAPTER 8 Enterprise Applications: Business Communications opening case study: Blockchain Disrupting the Supply Chain Section 8.1 Supply Chain Management BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS Integration Tools SUPPLY CHAIN MANAGEMENT Blockchain Revamping the Supply Chain TECHNOLOGIES REINVENTING THE SUPPLY CHAIN 3D Printing Supports Procurement RFID Supports Logistics Drones Support Logistics Robotics Supports Materials Management Section 8.2 Customer Relationship Management and Enterprise Resource Planning CUSTOMER RELATIONSHIP MANAGEMENT Evolution of CRM The Power of the Customer Measuring CRM Success OPERATIONAL AND ANALYTICAL CRM Marketing and Operational CRM Sales and Operational CRM Customer Service and Operational CRM Analytical CRM ENTERPRISE RESOURCE PLANNING The Evolution of ERP Core ERP Components Extended ERP Components Measuring ERP Success ORGANIZATIONAL INTEGRATION WITH ERP On-Premise ERP Cloud ERP Hybrid ERP Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects CHAPTER 9 Systems Development and Project Management: Corporate Responsibility opening case study: Let My People Go Surfing: The Education of a Reluctant Businessman Section 9.1 Developing Enterprise Applications THE SYSTEMS DEVELOPMENT LIFE CYCLE (SDLC) Phase 1: Planning Phase 2: Analysis Phase 3: Design Phase 4: Development Phase 5: Testing Phase 6: Implementation Phase 7: Maintenance SOFTWARE DEVELOPMENT METHODOLOGY: THE WATERFALL AGILE SOFTWARE DEVELOPMENT METHODOLOGIES Rapid Application Development (RAD) Methodology Extreme Programming Methodology Rational Unified Process (RUP) Methodology Scrum Methodology Section 9.2 Project Management USING PROJECT MANAGEMENT TO DELIVER SUCCESSFUL PROJECTS Unclear or Missing Business Requirements Skipped Phases Changing Technology The Cost of Finding Errors in the SDLC Balance of the Triple Constraint PRIMARY PROJECT PLANNING DIAGRAMS OUTSOURCING PROJECTS Outsourcing Benefits Outsourcing Challenges Learning Outcome Review Key Terms Review Questions Closing Case One Closing Case Two Critical Business Thinking Apply Your Knowledge Business Projects Ayk Application Projects appendices APPENDIX A Hardware and Software Basics INTRODUCTION HARDWARE BASICS Central Processing Unit Primary Storage Secondary Storage Input Devices Output Devices Communication Devices COMPUTER CATEGORIES SOFTWARE BASICS System Software Application Software Distributing Application Software Key Terms Apply Your Knowledge APPENDIX B Networks and Telecommunications INTRODUCTION NETWORK BASICS ARCHITECTURE Peer-to-Peer Networks Client/Server Networks TOPOLOGY PROTOCOLS Ethernet Transmission Control Protocol/Internet Protocol MEDIA Wire Media Wireless Media Key Terms Apply Your Knowledge APPENDIX C Designing Databases INTRODUCTION THE RELATIONAL DATABASE MODEL Entities and Attributes Type of Attributes Business Rules DOCUMENTING ENTITY-RELATIONSHIP DIAGRAMS Basic Entity Relationships Relationship Cardinality RELATIONAL DATA MODEL AND THE DATABASE From Entities to Tables Logically Relating Tables Key Terms Apply Your Knowledge APPENDIX D Emerging Trends and Technologies INTRODUCTION TRENDS SHAPING OUR FUTURE The World’s Population Will Double in the Next 40 Years People in Developed Countries Are Living Longer The Growth in Information Industries Is Creating a Knowledge-Dependent Global Society The Global Economy Is Becoming More Integrated The Economy and Society Are Dominated by Technology Pace of Technological Innovation Is Increasing Time Is Becoming One of the World’s Most Precious Commodities TECHNOLOGIES SHAPING OUR FUTURE The Digital Mesh Smart Machines The New IT Reality Key Terms Apply Your Knowledge APPENDIX E Connectivity: The Business Value of a Networked World OVERVIEW OF A CONNECTED WORLD Network Categories Network Providers Network Access Technologies Network Protocols Network Convergence BENEFITS OF A CONNECTED WORLD Key Terms Apply Your Knowledge Apply Your Knowledge Glossary Notes Index