Looking Closer 5: Critical Writings on Graphic Design (Bk. 5)

Title Page......Page 2
Copyright Page......Page 3
Table of Contents......Page 4
Foreword......Page 8
Introduction WHERE’S THE CRITICISM? Steven Heller......Page 10
SECTION I: GRAPHIC DESIGN AS SYSTEM......Page 14
THE GRAND UNIFIED THEORY OF NOTHING: DESIGN, THE CULT OF SCIENCE, AND THE LURE OF BIG IDEAS Randy Nakamura......Page 16
TOWARDS CRITICAL AUTONOMY, OR CAN GRAPHIC DESIGN SAVE ITSELF? Andrew Blauvelt......Page 21
METHOD DESIGNING: THE PARADOX OF MODERN DESIGN EDUCATION Jessica Helfand......Page 24
PAINTING THE WORLD PINK William Owen and Fenella Collingridge......Page 26
DEFAULT SYSTEMS DESIGN A DISCUSSION WITH ROB GIAMPIETRO ABOUT GUILT AND LOSS IN GRAPHIC DESIGN Rudy VanderLans......Page 29
THE BIRTH OF THE USER Ellen Lupton......Page 36
QUANTUM LEAP: BEYOND LITERAL MATERIALITY Johanna Drucker......Page 39
FROM THE (A) TRIVIAL TO THE (B) DEADLY SERIOUS, LISTS DOMINATE VISUAL CULTURE Alice Twemlow......Page 45
SECTION II: GRAPHIC DESIGN AS CULTURE......Page 54
THE BEAUTY PART Rick Poynor......Page 56
THE IMAGE CULTURE Christine Rosen......Page 58
THINKING INSIDE THE BOX: ASPEN REVISITED Emily King......Page 75
WHERE THE GIRLS GO Maud Lavin......Page 82
GRAPHIC DESIGN IN THE COLLECTION OF THE MUSEUM OF MODERN ART Paola Antonelli......Page 88
AMERICAN MUTT David Barringer......Page 90
SECTION III: GRAPHIC DESIGN AS FASHION......Page 98
THE DECRIMINALIZATION OF ORNAMENT Alice Twemlow......Page 100
STYLE IS NOT A FOUR LETTER WORD Mr. Keedy......Page 107
NOT YOUR GRANDPARENT’S CLENCHED FIST Phil Patton......Page 116
THE SHOCK OF THE OLD: RETHINKING NOSTALGIA Jessica Helfand......Page 119
CRIMES AGAINST TYPOGRAPHY: THE CASE OF AVANT GARDE Steven Heller......Page 121
SECTION IV: GRAPHIC DESIGN AS POLITICS......Page 126
A PRESIDENT AND HIS DOG Karrie Jacobs......Page 128
THE CITIZEN DESIGNER Victor Margolin......Page 131
WHERE PUBLIC MEETS PRIVATE: THE LOS ANGELES WOMAN’S BUILDING Teal Triggs......Page 142
FIGHTING THE IMAGE WARS Steven Heller......Page 149
HUMAN DIGNITY AND HUMAN RIGHTS: THOUGHTS ON THE PRINCIPLES OF HUMAN-CENTERED DESIGN Richard Buchanan......Page 153
SINCE THEN Milton Glaser......Page 157
RAGING BULL Rick Poynor......Page 162
CASTLES MADE OF SAND Lorraine Wild......Page 165
MY COUNTRY IS NOT A BRAND William Drenttel......Page 174
SECTION V: GRAPHIC DESIGN AS PASSION......Page 178
THE CULT OF GRAPHIC DESIGN Adrian Shaughnessy......Page 180
GRAPHIC FANTASIES: REFLECTIONS IN THE GLASS CEILING Véronique Vienne......Page 183
EXPERIMENTAL TYPOGRAPHY. WHATEVER THAT MEANS Peter Bilak......Page 185
DESIGN AS RELIGION Nick Currie......Page 189
DESIGNING UNDER THE INFLUENCE Michael Bierut......Page 192
PART NOTES Rob Giampietro......Page 194
DESIGN OUT OF BOUNDS? Dan Nadel......Page 198
DESIGNING THE REAL WORLD Al Robertson......Page 201
INNOVATION AND RESTRAINT: THE BOOK DESIGNS OF RICHARD ECKERSLEY Roy R. Behrens......Page 204
SECTION VI: GRAPHIC DESIGN AS IDEA......Page 208
DUMB IDEAS Mr. Keedy......Page 210
WONDERS REVEALED: DESIGN AND FAUX SCIENCE Jessica Helfand and William Drenttel......Page 215
ED WORDS: RUSCHA IN PRINT Michael Dooley......Page 220
VISITATIONS Denise Gonzales Crisp, Kali Nikitas, Louise Sandhaus......Page 228
VISITATIONS REVISITED Rudy VanderLans......Page 234
MAD DUTCH DISEASE: TEN PROPOSALS FOR A LECTURE ON DUTCH DESIGN Michael Rock......Page 237
WHY DESIGNERS CAN THINK Ralph Caplan......Page 247
BIOGRAPHIES......Page 250
INDEX......Page 253