Learning and Researching with Case Studies: A Student Companion for Business and Management Research

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures
Foreword
Acknowledgements
Introduction
	Note
Section A My Learning With Cases
	Chapter 1 What Are Case Studies and Why Are They Used for Learning?
		1.1 The Case Detective
		1.2 The Reflective Practitioner
		1.3 So What?
		1.4 In Summary
		Notes
	Chapter 2 How Do I Prepare for a Case Discussion?
		2.1 Seven Principal Considerations
		2.2 Case Study: Black Sheep Brewery
			2.2.1 The History of the Business
			2.2.2 Marketing the Business
				2.2.2.1 Advertising
				2.2.2.2 Public Relations
				2.2.2.3 Sponsorship
				2.2.2.4 Point of Sale Material
				2.2.2.5 Direct Selling
			2.2.3 The Success of the Company
			2.2.4 The Challenges for Tomorrow’s Market
		2.3 Analysing the Case Study
		2.4 Further Support for Case Preparation
		2.5 In Summary
		Notes
	Chapter 3 What Types of Case Study Are Used in Classes?
		3.1 Situation Case
		3.2 Complex Case
		3.3 Decision-Making Case
		3.4 Quantitative (Exercise) Case
		3.5 Background Case
		3.6 Incident Case
		3.7 Darkside Cases
		3.8 Live Cases
		3.9 Other Ways of Segmenting Types of Case Studies
		3.10 Examples of Case Studies
			3.10.1 Case Study: Leadership for Sustainable Healthcare
				3.10.1.1 Breaking Bad News
				3.10.1.2 The Suggestion Box
				3.10.1.3 The Proposal
			3.10.2 Case Study: The Seat Belts in School Buses Controversy
				3.10.2.1 Children, Safety and School Buses
				3.10.2.2 The Baldivis Bus Accident and the Public Response
			3.10.3 Case Study: James Walker and the Line Manager
		3.11 In Summary
		Notes
	Chapter 4 How Do I Analyse and Evaluate My Case?
		4.1 Case Study: Nusr-Et: Sustaining the Personality Brand
			4.1.1 Nusret the Butcher
			4.1.2 The Nusr-Et Story
			4.1.3 “If I Can Make It There…”
			4.1.4 Trouble Ahead?
		4.2 Analysing the Case Study
		4.3 Case Difficulty
		4.4 Developing Your Argument
		4.5 In Summary
		Notes
	Chapter 5 So What?: How Has the Case Helped Me to Learn?
		5.1 Applying What You Have Learnt
		5.2 Practise Repeatedly
		5.3 Discussing With Others
		5.4 In Summary
		Notes
	Chapter 6 How Can I Learn Through Multi-Media Cases?
		6.1 Video Cases
		6.2 Multi-Media Cases
		6.3 In Summary
		Notes
	Chapter 7 What Is a Live Case?
		7.1 Common Approaches
		7.2 Preparation for a Live Case
		7.3 In Summary
		Notes
Section B Using Cases for My Online Classes
	Chapter 8 Using Cases for Synchronous Online Learning
		8.1 Initial Challenges
		8.2 Establishing Your Game Plan
		8.3 Recording Case Discussion
		8.4 In Summary
		Notes
	Chapter 9 Remote Distance Learning With Cases
		9.1 What Is an Asynchronous Case Session?
		9.2 Benefits of Asynchronous Case Participation
		9.3 The Case for Asynchronous Learning
		9.4 Asynchronous Or Synchronous?
		9.5 Asynchronous and Synchronous
		9.6 In Summary
		Notes
Section C Using Cases for My Assessments
	Chapter 10 How Do I Use Cases in Assignments and Exams?
		10.1 Assessing In-Class Case Discussions
		10.2 Using Cases in Written Assessments
		10.3 The Case Presentation
		10.4 Using Cases in Examinations
		10.5 One Final Thought – So What?
		10.6 In Summary
		Notes
	Chapter 11 How Do I Construct My Own Case for a Class Assignment?
		11.1 A Typical Case Study Template
		11.2 The Case Map
		11.3 Developing Your Case Study as Part of a Group Exercise
		11.4 And Finally
		11.5 In Summary
		Notes
Section D Using Cases for My Research
	Chapter 12 What Types of Qualitative Case Research Approach Should I Adopt?
		12.1 Divergent Views On What Is a Case
		12.2 How Many Case Studies Should I Use in My Research Project?
		12.3 Selecting the Right Case Technique for Your Project
		12.4 Defining the Boundaries of Your Case
		12.5 In Summary
		Notes
	Chapter 13 How Do I Gather My Own Case Data?
		13.1 Selecting the Right Number of Cases
		13.2 Project Examples
		13.3 Make the First Connection With the Case Organisation
		13.4 Preparing Interviews
		13.5 Alternatives to Interviews for Case Data Capture
		13.6 In Summary
		Notes
	Chapter 14 How Do I Analyse and Draw Conclusions From My Own Case Data?
		14.1 Descriptive Research
		14.2 Exploratory Research
		14.3 Explanatory Research
		14.4 Evaluative Research
		14.5 In Summary
		Notes
Section E Case Resources
	Chapter 15 Further Resources to Support Case Development
References
Index