Leading in Analytics : The Seven Critical Tasks for Executives to Master in the Age of Big Data

Cover
Table of Contents
Praise for Leading in Analytics
Wiley and SAS Business Series
Title Page
Copyright
Dedication
Foreword
Acknowledgments
Introduction: The Last Analytics Mileintroduction
   THE LAST MILE TO ANALYTICS SUCCESS
   EXPERT CONTRIBUTORS
   NOTES
TASK 0: Analytics Leadership
   KNOWLEDGE BEGINS IN FAILURE
   FROM FAILURE TO SUCCESS
   THE SEVEN TASKS FOR ANALYTICS SUCCESS
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 1: The Problem
   SOLVE THE RIGHT PROBLEM
   THE DAD FRAMEWORK FOR ANALYTICS ACTION
   FINDING VALUABLE PROBLEMS TO SOLVE
   THE PROBLEM STATEMENT
   CHECKING FOR PROJECT VIABILITY
   PRIORITIZING VIABLE PROJECTS
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 2: The Team
   BUILDING A WINNING ANALYTICS TEAM
   BUILDING AND MANAGING YOUR TEAM
   MANAGING THE TECHNICAL TEAM
   ENGAGING YOUR TEAM
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 3: The Data
   AMORPHOUS ASSET
   UNDERSTANDING DATA\'S VALUE
   IDENTIFYING VALUABLE DATA
   HARNESSING DATA\'S VALUE
   A FEW VS TO ENHANCE VALUE
   QUALITY DATA
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 4: The Tools
   ANALYTICS MINDSET
   EXECUTIVES\' ROLE IN TOOLS
   CATEGORIES OF ANALYTICS
   PREDICTIVE ANALYTICS TOOLS
   PRESCRIPTIVE ANALYTICS TOOLS
   TOOL SYNERGIES
   LIMITS OF ANALYTICS TOOLS
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 5: Execution
   EXECUTE = ACTION
   PROCESS
   PEOPLE
   PROBLEMS
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 6: Analytics Maturity
   DEFINING ANALYTICS MATURITY
   VISUALIZING ANALYTICS MATURITY
   GROWING ANALYTICS MATURITY
   TOOLS FOR MATURITY
   CHAPTER SUMMARY AND EXERCISES
   NOTES
TASK 7: Responsible Analytics
   OUR ANALYTICS RESPONSIBILITY
   ANALYTICS DISCERNMENT
   INFORMS ETHICAL GUIDELINES
   ANALYTICS FOR GOOD
   BEING RESPONSIBLE FOR OUR ANALYTICS FUTURE
   CHAPTER SUMMARY AND EXERCISES
   NOTES
Conclusion: Crossing the Last Mile
   WE MUST CROSS IT TOGETHER
   ADDITIONAL LEARNING OPPORTUNITIES
   LASTING PRINCIPLES FOR SUCCESS
Afterword: Dr. Karl Kempf\'s Legacy
   PIONEERING ANALYTICS WITH FORMULA ONE RACING
   TEACHING SUPERMAN TO FLY
   AUTOMATING AEROSPACE MANUFACTURING
   MAKING BETTER DECISIONS AT INTEL
   AUTHOR\'S TRIBUTE
About the Author
Why Read Leading in Analytics
Author Index
Subject Index
End User License Agreement