Leadership teams: Developing and sustaining high performance

Front Matter....Pages i-xvii
Front Matter....Pages 1-1
What is Public Relations?....Pages 3-5
Lessons from history....Pages 7-14
The structure of the PR industry....Pages 15-18
PR and integrated marketing communications....Pages 19-20
PR sectors and specialisms....Pages 21-34
The reputation of Public Relations....Pages 35-38
The Law and Public Relations....Pages 39-43
Public Relations ethics....Pages 45-54
The academic study of Public Relations....Pages 55-56
Front Matter....Pages 57-58
POSTAR, a PR planning aid....Pages 59-67
Objectives....Pages 69-71
Strategy....Pages 73-86
Methods....Pages 87-96
How to be creative....Pages 97-105
Tactics....Pages 107-109
Administration....Pages 111-118
Evaluating results....Pages 119-129
Crisis management....Pages 131-143
Creating a socially responsible image....Pages 145-148
Front Matter....Pages 149-149
Dealing with the media....Pages 151-158
Front Matter....Pages 149-149
Press releases....Pages 159-164
Writing feature articles and opinion pieces....Pages 165-166
How to call a journalist....Pages 167-169
Internal communications....Pages 171-177
How to make an effective speech or presentation....Pages 179-188
PR photography and images....Pages 189-191
How to plan and run events....Pages 193-196
PR skills in the online world....Pages 197-207
Front Matter....Pages 209-209
PR growth sectors....Pages 211-217
Factors influencing growth....Pages 219-228
Back Matter....Pages 229-246