Leadership Communication

Title
Table of Contents
SECTION ONE CORE LEADERSHIP COMMUNICATION
	1 What Is Leadership Communication?
		Identifying Leadership
		Connecting Leadership to Communication
			Defining Communication
			Defining Leadership Communication
			Relating Leadership Communication to Other Fields of Communication Studies
		Applying the Leadership Communication Framework
			Core Communication
			Organizational Communication
			Corporate Communication
		Projecting a Positive Leadership Ethos
			Defining Ethos
			Projecting a Positive Ethos
			Connecting Ethos to Audience Motivation
		Connecting Ethos and Ethics
			Being an Ethical Leader
			Making Ethical Decisions
			Establishing an Ethical Environment for Others
		Application 1.1 Assessing Leadership Communication Abilities and Establishing an Improvement Plan
		Application 1.2 A Question of Ethics
		Application 1.3 Defining Transformational Leadership: A Communication Profile
	2 Leadership Communication Purpose, Strategy, and Structure
		Establishing a Clear Purpose
			Clarifying the Purpose
			Generating Ideas
			Connecting Thinking and Communicating
		Determining Communication Strategy
			Considering the Communication Context
			Using a Strategy Framework
			Creating an Action Plan
		Analyzing Audiences
			By Expertise
			By Decision-Making Style
			By Medium
			By Organizational Context
		Organizing Communication Effectively
			Selecting Organizational Devices
			Using the Pyramid Principle
			Creating a Storyboard
		Application 2.1 Communicating Bad News
		Application 2.2 Developing Communication Strategy
		Application 2.3 Using the Pyramid Principle to Organize an Argument
		Application 2.4 Using the Pyramid to Structure an Elevator Speech Project Update
	3 The Language of Leaders
		Achieving a Positive Ethos through Tone and Style
			How Style Can Impact Audiences
			Determining Our Own Style
			Using the Language of Influence
		Communicating Concisely
		Writing for Social Media: Additional Considerations
		Following the Language Rules that Matter
			The Power of Punctuation
			The Correct Use of Pronouns
			Effective Sentence Structure
			Sexist Language
		Editing and Proofreading Techniques
		Making Computers Work for us
		Application 3.1 Passive Voice
		Application 3.2 Conciseness
		Application 3.3 Positive Messages
		Application 3.4 Parallelism
		Application 3.5 Usage and Mechanics
		Application 3.6 Use of Language Overall
	4 Creating Written Leadership Communication
		Selecting the Most Effective Communication Medium
		Creating Individual and Team Written Communication
			Creating Individual Written Communication
			Creating Team Written Communication
			Interacting with Social Media
		Organizing the Content Coherently
			Organization and Content
			Opening with Power
			Developing with Reason
			Closing with Grace
		Conforming to Content and Formatting Expectations in Correspondence
			Letters and Memos
			E-mails and Other Electronic Communication
		Including Expected Content in Reports
			A Formal Full-Length Report
			Including Exhibits in Reports
			Handling Research Information in Reports
			Proposals and Progress Reports
			Executive Summaries
		Formatting Written Communication Effectively
			Layout
			Spacing and Alignment
			Font Type and Size
			Headings
			Lists
			Headers and Footers
		Application 4.1 E-mail Subject Line Exercise
		Application 4.2 Writing E-mails
		Application 4.3 Creating an Executive Summary
		Application 4.4 Rhetorical Analysis of a Transformational Leader’s Communi-cation
		Application 4.5 Creating a Twitter Plan
	5 Leadership Presentations
		Planning a Presentation
			Determining Strategy
			Selecting the Medium and the Delivery Method
			Round-Table Presentations
			Stand-Up Extemporaneous Presentations
			Impromptu Presentations
			Establishing a Logical and Effective Structure and Format
		Preparing a Presentation to Achieve the Greatest Impact
			Developing the Introduction, Body, and Conclusion
			Creating the Graphics
			Testing the Flow and Logic
			Editing and Proofreading
			Practicing to Facilitate Effective Delivery
		Presenting Effectively and with Greater Confidence
			Getting Nerves under Control
			Eye Contact
			Stance and Gestures
			Voice and Speech Patterns
			Delivering Effectively with Visual Aids
			Handling Q&A
		Overall Effect
		Application 5.1 Oral Presentation Self- Evaluation
		Application 5.2 Practicing Impromptu Presentations
		Application 5.3 Developing a Round-Table Presentation
		Application 5.4 Transforming a Round-Table Pre-sentation for Virtual Delivery
	6 Graphics and PowerPoint with a Leadership Edge
		Recognizing When to Use Graphics
			Reinforce the Message
			Provide a Road Map to the Structure of a Presentation
			Illustrate Relationships and Concepts Visually
			Support Assertions
			Emphasize Important Ideas
			Maintain and Enhance Interest
		Employing Fundamental Graphic Content and Design Principles
			Conveying Messages Clearly and Effectively
			Selecting the Most Effective Colors
			Selecting the Most Effective Fonts
		Selecting and Designing Effective Data Charts
			Ethically Representing Data
		Creating Meaningful and Effective Text Layouts
		Making the Most of PowerPoint as a Design and Presentation Tool
			Focusing on Meaningful Content
			Selecting the Layout and Template
			Designing Original Templates
			Creating Documents Using PowerPoint
			Inserting Graphs and Other Objects
			Using Animation
		Application 6.1 Creating Graphs
		Application 6.2 Selecting and Designing Graphics Exercise
		Application 6.3 Exercise in Designing Visuals
		Application 6.4 Team Graphics and Oral Presentations
SECTION TWO ORGANIZATIONAL LEADERSHIP COMMUNICATION
	7 Emotional Intelligence and Interpersonal Skills for Leaders
		Appreciating the Value of Emotional Intelligence
			Understanding Emotional Intelligence
			Connecting Emotional Intelligence to Leadership Styles
		Increasing Our Own Self-Awareness
			Using Popular Psychological Profiles to Understand Ourselves Better
			Using the MBTI
			The Value of Knowing the MBTI
			Developing an Approach to Improving Emotional Intelligence
		Improving Nonverbal Skills
		Improving Listening Skills
		Motivating and Mentoring
			Motivating
			Mentoring
			Delivering Feedback
		Networking
		Application 7.1 Improving Listening Habits
		Application 7.2 Providing Feedback
		Application 7.3 The Elevator Speech Introduction to You
	8 Cross-Cultural Literacy and Communication
		Defining Culture
			The Layers of Culture
		Recognizing Major Cultural Differences
			Context
			Information Flow
			Time
			Language
			Power
			Collectivism versus Individualism
			Spirituality and Tradition
		Connecting and Communicating across Cultures
		Further Reading
		Application 8.1 Proactively Managing Diversity
		Application 8.2 Creating International Correspon-dence
		Application 8.3 Preparing an International Briefing
		Application 8.4 Designing International Communication Programs
	9 Meetings: Leadership and Productivity
		Deciding When a Meeting Is the Best Forum
			Consider Purpose
			Consider Audience
		Completing the Essential Planning
			Clarifying Purpose and Expected Outcome
			Determining Topics for the Agenda
			Selecting Attendees
			Considering the Setting
			Determining When to Meet
			Establishing Needed Meeting Information
		Conducting a Productive Meeting
			Deciding on the Decision-Making Approach
			Clarifying Leader and Attendee Roles and Responsibilities
			Establishing Meeting Ground Rules
			Using Common Problem-Solving Approaches
		Managing Meeting Problems and Conflict
			Handling Specific Meeting Problems
			Managing Meeting Conflict
			Dealing with Cultural and Personality Differences
		Ensuring That Meetings Lead to Action
		Application 9.1: Evaluating Experiences in Meetings
		Application 9.2 Planning a Meeting
		Application 9.3 Conducting a Problem-Solving Meeting
	10 High-Performing Team Leadership
		Building an Effective Team
			Deciding to Form Teams
			Forming the Team
		Establishing the Necessary Team Work Processes
			Creating the Team Charter
			Using Action and Work Plans
			Delivering the Results
			Learning from the Team Experience
		Managing the People Side of Teams
			Position and Responsibilities
			Team Experiences
			Expectations
			Personality
			Cultural Differences
		Handling Team Issues and Conflict
			Types of Team Conflict
			Approaches to Handling Team Conflict
		Helping Virtual Teams Succeed
			Defining Virtual Teams
			Identifying Advantages and Challenges of Virtual Teams
			Addressing the Challenges of Virtual Teams
		Application 10.1 Assessing Team Performance and Developing an Improvement Approach
		Application 10.2 Assessing Team Members and Providing Feedback
		Application 10.3 Managing Team Conflict
		Application 10.4 Launching a Virtual Team
SECTION THREE CORPORATE LEADERSHIP COMMUNICATION
	11 Leadership Through Strategic Internal Communication
		Recognizing the Strategic and Cultural Role of Employee Communication
		Establishing Effective Internal Communication
			Supportive Management
			Targeted Messages
			Effective Media and Forums
			Well-Positioned Staff
			Ongoing Assessment
		Assessing Employee Communication Effectiveness
		Using Missions and Visions to Strengthen Internal Communication
			Understanding the Importance of Missions and Visions
			Defining Missions and Visions
			Ensuring That the Mission and Vision Are Effective
			Building an Effective Mission and Vision
		Designing and Implementing Effective Change Communication
			Determining the Scope of Change Communication
			Structuring a Communication Program for Major Change
		Application 11.1 Merging Benefits
		Application 11.2 Communicating Bad News to Internal Audiences
		Application 11.3 Developing a Change Communication Strategy
	12 Leadership Through Effective External Relations
		Developing an External Relations Strategy
			Clarifying Purpose and Strategic Objectives
			Identifying Major External Stakeholders
			Creating the Major Messages
			Selecting and Coaching the Spokesperson(s)
			Establishing the Most Effective Medium or Forum
			Determining the Best Timing
			Monitoring the Results
		Building and Maintaining a Positive Corporate Image
		Working with the News Media
			Understanding the Media’s Role and Importance
			Deciding When to Talk to the Media
			Preparing for and Delivering a Media Interview
		Handling Crisis Communications
		Application 12.1 Communication with Customers after a Crisis
		Application 12.2 Writing a Press Release
		Application 12.3 Developing an External Communication Strategy
APPENDIXES Appendix A Self-Assessment of Leadership Communication Capabilities
Appendix B The Business of Grammar
Appendix C Usage Self- Assessment
Appendix D Successful Case Analysis and Discussion