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درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
ویرایش: 13
نویسندگان: Charles Hill
سری:
ISBN (شابک) : 1260575861, 9781260575866
ناشر: McGraw-Hill Interamericana de España S.L.
سال نشر: 2021
تعداد صفحات: 691
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 18 مگابایت
در صورت تبدیل فایل کتاب ISE International Business: Competing in the Global Marketplace به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب تجارت بین المللی ISE: رقابت در بازار جهانی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
cover Title Page Copyright Page Dedication About the Authors Table of Contents Preface Connect Table of Contents Title Page Part One: Introduction and Overview CHAPTER 1: Globalization Introduction What Is Globalization? The Emergence of Global Institutions Drivers of Globalization The Changing Demographics of the Global Economy The Globalization Debate Managing in the Global Marketplace Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Two: National Differences CHAPTER 2: National Differences in Political, Economic, and Legal Systems Introduction Political Systems Economic Systems Legal Systems Key Terms Summary Critical Thinking and Discussion Questions Research Task Closing Case Endnotes CHAPTER 3: National Differences in Economic Development Introduction Differences in Economic Development Political Economy and Economic Progress States in Transition The Nature of Economic Transformation Implications of Changing Political Economy Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 4: Differences in Culture Introduction What Is Culture? Social Structure Religious and Ethical Systems Language Education Culture and Business Cultural Change Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 5: Ethics, Corporate Social Responsibility, and Sustainability Introduction Ethics and International Business Ethical Dilemmas The Roots of Unethical Behavior Philosophical Approaches to Ethics Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Three: The Global Trade and Investment Environment CHAPTER 6: International Trade Theory Introduction An Overview of Trade Theory Mercantilism Absolute Advantage Comparative Advantage Heckscher–Ohlin Theory The Product Life-Cycle Theory New Trade Theory National Competitive Advantage: Porter’s Diamond Key Terms Summary Critical Thinking and Discussion Questions Research Task Appendix: International Trade and the Balance of Payments Endnotes CHAPTER 7: Government Policy and International Trade Introduction Instruments of Trade Policy The Case for Government Intervention The Revised Case for Free Trade Development of the World Trading System Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 8: Foreign Direct Investment Introduction Foreign Direct Investment in the World Economy Theories of Foreign Direct Investment Political Ideology and Foreign Direct Investment Benefits and Costs of FDI Government Policy Instruments and FDI Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 9: Regional Economic Integration Introduction Levels of Economic Integration The Case for Regional Integration The Case against Regional Integration Regional Economic Integration in Europe Regional Economic Integration in the Americas Regional Economic Integration Elsewhere Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Four: The Global Monetary System CHAPTER 10: The Foreign Exchange Market Introduction The Functions of the Foreign Exchange Market The Nature of the Foreign Exchange Market Economic Theories of Exchange Rate Determination Exchange Rate Forecasting Currency Convertibility Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 11: The International Monetary System Introduction The Gold Standard The Bretton Woods System The Collapse of the Fixed Exchange Rate System The Floating Exchange Rate Regime Fixed versus Floating Exchange Rates Exchange Rate Regimes in Practice Crisis Management by the IMF Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 12: The Global Capital Market Introduction Benefits of the Global Capital Market The Eurocurrency Market The Global Bond Market The Global Equity Market Foreign Exchange Risk and the Cost of Capital Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Five: The Strategy and Structure of International Business CHAPTER 13: The Strategy of International Business Introduction Strategy and the Firm Global Expansion, Profitability, and Profit Growth Cost Pressures and Pressures for Local Responsiveness Choosing a Strategy Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 14: The Organization of International Business Introduction Organizational Architecture Organizational Structure Control Systems and Incentives Processes Organizational Culture Synthesis: Strategy and Architecture Organizational Change Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 15: Entering Developed and Emerging Markets Introduction Basic Entry Decisions Entry Modes Selecting an Entry Mode Greenfield Venture or Acquisition? Strategic Alliances Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Six: International Business Functions CHAPTER 16: Exporting, Importing, and Countertrade Introduction The Promise and Pitfalls of Exporting Improving Export Performance Export and Import Financing Export Assistance Countertrade Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 17: Global Production and Supply Chain Management Introduction Strategy, Production, and Supply Chain Management Where to Produce Make-or-Buy Decisions Global Supply Chain Functions Managing a Global Supply Chain Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 18: Global Marketing and Business Analytics Introduction Globalization of Markets and Brands Market Segmentation Business Analytics Product Attributes Distribution Strategy Communication Strategy Pricing Strategy Configuring the Marketing Mix Product Development and R&D Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 19: Global Human Resource Management Introduction Strategic Role of Global HRM: Managing a Global Workforce Staffing Policy Training and Management Development Performance Appraisal Compensation Building a Diverse Global Workforce International Labor Relations Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes CHAPTER 20: Accounting and Finance in International Business Introduction National Differences in Accounting Standards International Accounting Standards Accounting Aspects of Control Systems Financial Management: The Investment Decision Financial Management: The Financing Decision Financial Management: Global Money Management Key Terms Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Seven: Integrative Cases Globalization of BMW, Rolls-Royce, and the MINI The Decline of Zimbabwe Economic Development in Bangladesh The Swatch Group and Cultural Uniqueness Woolworths’ Corporate Responsibility Strategy The Trans Pacific Partnership (TPP) Is Dead: Long Live the CPTPP! Boeing and Airbus Are in a Dogfight over Illegal Subsidies FDI in the Indian Retail Sector Free Trade in Africa The Mexican Peso, the Japanese Yen, and Pokémon Go Egypt and the IMF Alibaba’s Record-Setting IPO Sony Corporation: Still a Leader Globally? Organizational Architecture at P&G Cutco Corporation—Sharpening Your Market Entry Tata Motors and Exporting Alibaba and Global Supply Chains Best Buy Doing a Turnaround Again Sodexo: Building a Diverse Global Workforce Tesla, Inc.—Subsidizing Tesla Automobiles Globally Glossary Indexes