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دانلود کتاب ISE International Business: Competing in the Global Marketplace

دانلود کتاب تجارت بین المللی ISE: رقابت در بازار جهانی

ISE International Business: Competing in the Global Marketplace

مشخصات کتاب

ISE International Business: Competing in the Global Marketplace

ویرایش: 13 
نویسندگان:   
سری:  
ISBN (شابک) : 1260575861, 9781260575866 
ناشر: McGraw-Hill Interamericana de España S.L. 
سال نشر: 2021 
تعداد صفحات: 691 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 18 مگابایت 

قیمت کتاب (تومان) : 61,000



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فهرست مطالب

cover
Title Page
Copyright Page
Dedication
About the Authors
Table of Contents
Preface
Connect
Table of Contents
Title Page
Part One: Introduction and Overview
	CHAPTER 1: Globalization
		Introduction
		What Is Globalization?
		The Emergence of Global Institutions
		Drivers of Globalization
		The Changing Demographics of the Global Economy
		The Globalization Debate
		Managing in the Global Marketplace
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Two: National Differences
	CHAPTER 2: National Differences in Political, Economic, and Legal Systems
		Introduction
		Political Systems
		Economic Systems
		Legal Systems
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Closing Case
		Endnotes
	CHAPTER 3: National Differences in Economic Development
		Introduction
		Differences in Economic Development
		Political Economy and Economic Progress
		States in Transition
		The Nature of Economic Transformation
		Implications of Changing Political Economy
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 4: Differences in Culture
		Introduction
		What Is Culture?
		Social Structure
		Religious and Ethical Systems
		Language
		Education
		Culture and Business
		Cultural Change
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 5: Ethics, Corporate Social Responsibility, and Sustainability
		Introduction
		Ethics and International Business
		Ethical Dilemmas
		The Roots of Unethical Behavior
		Philosophical Approaches to Ethics
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Three: The Global Trade and Investment Environment
	CHAPTER 6: International Trade Theory
		Introduction
		An Overview of Trade Theory
		Mercantilism
		Absolute Advantage
		Comparative Advantage
		Heckscher–Ohlin Theory
		The Product Life-Cycle Theory
		New Trade Theory
		National Competitive Advantage: Porter’s Diamond
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Appendix: International Trade and the Balance of Payments
		Endnotes
	CHAPTER 7: Government Policy and International Trade
		Introduction
		Instruments of Trade Policy
		The Case for Government Intervention
		The Revised Case for Free Trade
		Development of the World Trading System
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 8: Foreign Direct Investment
		Introduction
		Foreign Direct Investment in the World Economy
		Theories of Foreign Direct Investment
		Political Ideology and Foreign Direct Investment
		Benefits and Costs of FDI
		Government Policy Instruments and FDI
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 9: Regional Economic Integration
		Introduction
		Levels of Economic Integration
		The Case for Regional Integration
		The Case against Regional Integration
		Regional Economic Integration in Europe
		Regional Economic Integration in the Americas
		Regional Economic Integration Elsewhere
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Four: The Global Monetary System
	CHAPTER 10: The Foreign Exchange Market
		Introduction
		The Functions of the Foreign Exchange Market
		The Nature of the Foreign Exchange Market
		Economic Theories of Exchange Rate Determination
		Exchange Rate Forecasting
		Currency Convertibility
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 11: The International Monetary System
		Introduction
		The Gold Standard
		The Bretton Woods System
		The Collapse of the Fixed Exchange Rate System
		The Floating Exchange Rate Regime
		Fixed versus Floating Exchange Rates
		Exchange Rate Regimes in Practice
		Crisis Management by the IMF
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 12: The Global Capital Market
		Introduction
		Benefits of the Global Capital Market
		The Eurocurrency Market
		The Global Bond Market
		The Global Equity Market
		Foreign Exchange Risk and the Cost of Capital
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Five: The Strategy and Structure of International Business
	CHAPTER 13: The Strategy of International Business
		Introduction
		Strategy and the Firm
		Global Expansion, Profitability, and Profit Growth
		Cost Pressures and Pressures for Local Responsiveness
		Choosing a Strategy
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 14: The Organization of International Business
		Introduction
		Organizational Architecture
		Organizational Structure
		Control Systems and Incentives
		Processes
		Organizational Culture
		Synthesis: Strategy and Architecture
		Organizational Change
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 15: Entering Developed and Emerging Markets
		Introduction
		Basic Entry Decisions
		Entry Modes
		Selecting an Entry Mode
		Greenfield Venture or Acquisition?
		Strategic Alliances
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Six: International Business Functions
	CHAPTER 16: Exporting, Importing, and Countertrade
		Introduction
		The Promise and Pitfalls of Exporting
		Improving Export Performance
		Export and Import Financing
		Export Assistance
		Countertrade
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 17: Global Production and Supply Chain Management
		Introduction
		Strategy, Production, and Supply Chain Management
		Where to Produce
		Make-or-Buy Decisions
		Global Supply Chain Functions
		Managing a Global Supply Chain
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 18: Global Marketing and Business Analytics
		Introduction
		Globalization of Markets and Brands
		Market Segmentation
		Business Analytics
		Product Attributes
		Distribution Strategy
		Communication Strategy
		Pricing Strategy
		Configuring the Marketing Mix
		Product Development and R&D
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 19: Global Human Resource Management
		Introduction
		Strategic Role of Global HRM: Managing a Global Workforce
		Staffing Policy
		Training and Management Development
		Performance Appraisal
		Compensation
		Building a Diverse Global Workforce
		International Labor Relations
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
	CHAPTER 20: Accounting and Finance in International Business
		Introduction
		National Differences in Accounting Standards
		International Accounting Standards
		Accounting Aspects of Control Systems
		Financial Management: The Investment Decision
		Financial Management: The Financing Decision
		Financial Management: Global Money Management
		Key Terms
		Summary
		Critical Thinking and Discussion Questions
		Research Task
		Endnotes
Part Seven: Integrative Cases
	Globalization of BMW, Rolls-Royce, and the MINI
	The Decline of Zimbabwe
	Economic Development in Bangladesh
	The Swatch Group and Cultural Uniqueness
	Woolworths’ Corporate Responsibility Strategy
	The Trans Pacific Partnership (TPP) Is Dead: Long Live the CPTPP!
	Boeing and Airbus Are in a Dogfight over Illegal Subsidies
	FDI in the Indian Retail Sector
	Free Trade in Africa
	The Mexican Peso, the Japanese Yen, and Pokémon Go
	Egypt and the IMF
	Alibaba’s Record-Setting IPO
	Sony Corporation: Still a Leader Globally?
	Organizational Architecture at P&G
	Cutco Corporation—Sharpening Your Market Entry
	Tata Motors and Exporting
	Alibaba and Global Supply Chains
	Best Buy Doing a Turnaround Again
	Sodexo: Building a Diverse Global Workforce
	Tesla, Inc.—Subsidizing Tesla Automobiles Globally
Glossary
Indexes




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