Introduction to Tourism Management

Title
Preface
Acknowledgements
Contents
Part I Tourism Concepts
	1. TRAVEL THROUGH AGES
		Introduction
		An Ancient Phenomenon
		Travel for Trading
		Silk Route
		Tourism Insight: Travel Accounts
		Travellers from the Past
		Pleasure Travel
		Emergence of Spas and Seaside Resorts
		Tourism Insight: Social Baths in History
		Religion as a Motivator
		The Grand Tour
		The Origin of the Concept of Holiday
		Industrial Revolution and the Development of Travel
			Summary
				Tidbits
				Question Round
				Case Based Questions
	2. MODERN TOURISM AND TOURISM PHENOMENON
		Tourism Insight: Tourism Then and Now
		Introduction
		Post-World War Phenomenon
		Causes of Rapid Growth
		Geography of Tourism
		Tourism Insight: The Gravity Model
		Meaning and Nature of Tourism
		Tourism System and Integrated Tourism Model
		Defi nition of Tourism, Excursion, Day Trip, Travel, Traveller, Excursionist, Picnic, Leisure
		Purpose of Tourism
		Categorisation of Tourism
		Types of Tourism
		Tourism Insight: World Religious Travel Association
		Tourism Insight: Space Tourism is Set to Start
		Types of Tourist
		Tourism Insight: Global Code of Ethics for Tourism
			Summary
				Tidbits
				Question Round
				Case Based Questions
	3. TYPOLOGY AND FORMS OF TOURISM
		Introduction
		Accessible Tourism
		Active Tourism
		Adventure Tourism
		Agritourism
		Beach Tourism
		Birth Tourism
		Business Tourism (Mice Tourism)
		Caravan Tourism
		Cruise Tourism
		Cultural Tourism
		Ecotourism
		Ethnic Tourism
		Health Tourism
		Mass Tourism and Alternate Tourism
		Nature Tourism
		Rural Tourism
		Tourism Insight: Marketing Initiative for Rural Tourism
		Sports Tourism
		Shopping Tourism
		Special Interest Tourism
			Summary
				Tidbits
				Question Round
	4. MOTIVATORS OF TOURISM
		Introduction
		Factors Infl uencing the Growth of Tourism
		Tourist Demand
		Basic Travel Motivators
		Tourist Typology
		The Destination Life Cycle
		A Case Study: Destination Life Cycle of Bali
			Summary
				Tidbits
				Question Round
	5. CONSTITUENTS OF TOURISM
		Tourism Insight: Tourism Trend
		Introduction
		Accessibility
		Surface Transportation
		Sea and Waterways: India and International
		Tourism Insights: Proposed National Waterways
		Air Transport
		Role of Transport in Tourism
		Accommodation
		Categorisation of Hotels in India
		Attractions
		Amenities
		Activities
		Other Infrastructure
		Summary
			Tidbits
			Question Round
			Case Based Questions
	6. TOURISM POLICY AND PLANNING
		Tourism Policy
		Tourism Policy and Planning in India
		Policy Initiatives, 1982
		National Committee on Tourism (NCT)
		Tourism National Action Plan, 1992
		National Tourism Policy 2002
		Tourism in Five Year Plans
		Annual Plans (1978–80)
		Tourism Planning
		Tourism Planning Process
		Importance of Planning
		Tourism Master Plan
		The Need and Efforts for Sustainable Tourism
		Summary
			Tidbits
			Question Round
			Case Based Questions
Part II Managing Travel Functions
	7. THE ORGANISATION OF TOURISM
		Introduction
		Tourist Organisations
		State Tourism Organisations (STO)
		International Tourism Organisations
		Summary
			Tidbits
			Question Round
			Case-Based Questions
	8. ROLE OF TRAVEL AGENCIES IN TOURISM
		Introduction
		Tourism Insight: MakeMyTrip.Com
		Thomas Cook and the Organisation of Travel
		The American Express Company
		Cox and Kings
		Development of Travel Agency Business
		Modern Travel Agency
		Job Description of a Travel Agent
		Agents in Airline Businesses
		Package Tour Business
		Travel Organisations
		Guidelines of Department of Tourism, Govt. of India, for the Approval of Tour Operators Operating Inbound and Outbound
		Travel Agencies in India
		Itinerary
		Tourism Insight: Buddhist Circuit in India
		Reservations
		Airfare
		Summary
			Tidbits
			Question Round
			Case Based Questions
	9. FORMALITIES OF TRAVEL
		Introduction
		Passport
		Visa
		Health Certifi cates and Other Related Information
		Taxes, Customs and Currencies
		Travel Insurance
		Tourism Insight: Travel Insurance for Travellers
		General Preventive Measures
		Custom and Visa Formalities in India
		Summary
			Tidbits
			Question Round
	10. TOURISM LEGISLATION
		Introduction
		Tourism Regulations in India
		Entry Related Laws
		Accommodation Related Laws
		Environment Related Laws
		Monument Related Laws
		Tourism Insight: Trail of Civilizations
		Protection of Tourist and Health
		Economic Regulation
		State Tourism Acts
		Summary
			Tidbits
			Question Round
Part III Tourism Attractions of India
	11. IMPORTANT LANDMARKS OF INDIAN HISTORY
		Tourism Insight: Double Digit Growth in DTV
		History of India
		Geography of India
		Effects of Geography on History
		Hospitality Landmarks in India
		Summary
			Tidbits
			Question Round
	12. INDIAN PERFORMING ARTS
		Introduction
		Music
		Tourism Insight: Playing Flute is a Soulful Experience
		Dance
		Fairs and Festivals of India
		Tourism Insight: Kumbh Mela
		Yoga and Meditation
		Summary
			Tidbits
			Question Round
	13. HANDICRAFTS OF INDIA
		Introduction
		Facts of Indian Handicraft Industry
		Handicrafts of Orissa
		Handicrafts of Assam
		Handicrafts of Bihar
		Handicrafts of Andhra Pradesh
		Handicrafts of Delhi
		Handicrafts of Rajasthan
		Handicrafts of Gujarat
		Handicrafts of Karnataka
		Summary
			Tidbits
			Question Round
	14. ARCHITECTURE OF INDIA
		Defi nition
		Tourism Insight: Architecture of India
		Indian Temple Architecture
		History
		Contemporary Architecture
		Nagara Schools of Architecture
		Dravidian Style of Architecture
		Archaeological Survey of India
		Monuments
		Monuments of India
		Summary
			Tidbits
			Question Round
			Case Based Questions
	15. TOURISM MARKET
		Introduction
		Understanding Tourism Market
		Top Ten Destinations of the World
		Tourism Market
		Tourism Insight: Chinese Become World’s Largest-Spending Tourists
		South Asia Market
		The Impact of the Global Financial Crisis of 2008-2009 on International Tourism
		Summary
			Tidbits
			Question Round
Part IV Managing Tourism Business
	16. HUMAN RESOURCE MANAGEMENT IN TOURISM INDUSTRY
		Introduction
		Human Resource Management and the Tourism Industry
		Functions of Human Resource Management
		Manpower/Human Resource Planning
		Job Design
		Job Description
		Job Specifi cation
		Recruitment and Selection
		Appointment
		Induction/Orientation/Onboarding
		Employee Training
		Executive/Management Development
		Job Evaluation
		Performance Appraisal
		Incentives and Incentive Plans
		Promotion, Transfer and Discharge
		Employee Motivation and Morale
		Stress Management Strategies
		Motivation Theories
		Organisational Structure of HR Department in Hotels
		Human Resource Consultants in Tourism Industry
		Summary
			Tidbits
			Question Round
			Case Based Questions
	17. MARKETING IN TOURISM
		Tourism Insight: Ayush
		Introduction
		Marketing and Decision-Making Process
		Nature of Services
		Relevance of Marketing Concepts in Various Sectors
		Market Environment
		Segmentation and Target Market
		Service Products and Goods
		Market Research
		Pricing of Tourism Products
		Advertisement and Publicity
		Media
		Strategies for Effective Marketing
		Convention Promotion in India
		India Convention Promotion Bureau (ICPB)
		Events for Tourism Promotion
		Marketing of Incredible India Project
		Tourism Insight: Incredible India, Bed and Breakfast/Homestay Establishments Scheme
		Tourism Insight: Har Gaon Ki Kahani, An Initiative of the HP Tourism
		Summary
			Tidbits
			Question Round
			Case Based Questions
	18. MANAGEMENT INFORMATION SYSTEM IN TOURISM
		Introduction
		Types of Management Information Systems
		Tourism Insight: GIS to Guide Tourists in Amritsar
		Role of MIS in Tourism
		Tourism Insight: TourMIS
		Computers in Tourism Industry
		E-Tourism: An Approach for Developing Countries
		Tourism Insight: Tablets for In-Room Control
		Summary
			Tidbits
			Question Round
	19. INSTITUTIONAL FRAMEWORK AND TOURISM FINANCE
		Ministry of Tourism
		ITDC
		Tourism Finance
		Tourism Finance Corporation of India (TFCI)
		Tourism: A Priority Sector
		Approval of Travel Trade
		Summary
			Tidbits
			Question Round
	20. ENTREPRENEURSHIP
		Tourism Insight: Priya Paul, Woman Hospitality Entrepreneur
		Defi nition
		Tourism Insight: William Becker 1921–2007/Paul Greene 1914–1994
		Etymology
		The Importance of Entrepreneurship
		The Benefi ts of Entrepreneurship
		The Myths of Entrepreneurship
		The Entrepreneur
		Classifi cation of Entrepreneur
		Tourism Insight: Conrad Hilton Sr. 1887–1979
		Tourism Insight: J.W. Marriott Sr. 1900–1985, J.W. Marriott Jr. 1938
		Characteristics of an Entrepreneur
		Entrepreneurial Competencies
		Contributions of Entrepreneurs
		Functions of Entrepreneur
		Barriers to Entrepreneurship
		Summary
			Tidbits
			Question Round
			Case Based Questions
Part V Tourism and Bottom Line
	21. SOCIO-ECONOMIC DEVELOPMENT OF TOURISM
		Introduction
		Manila Declaration on World Tourism
		Tourism as an Entry Point
		Economic Benefi ts
		The Multiplier Effect
		Tourism Satellite Account
		Development of Infrastructure
		Employment Generation
		Cultural Development
		Regional Development
		Social Development
		International Understanding
		Travel Propensities
		Tourism Insight: International Tourist Arrival
		General Agreement on Trade in Services (GATS)
		Sustainable Tourism Development
		Summary
			Tidbits
			Question Round
			Case Based Questions
	22. IMPACTS OF TOURISM
		Introduction
		Tourism Insight: The India Syndrome
		Ecology
		Levels of Biological Organisations
		Basic Properties of Ecosystems
		Impacts of Tourism
		Tourism Insight: Doxy Index of Irritation
		Environmental Impact of Tourism in India
		Tourism Insight: What Kills Loggerhead Sea Turtles?
		Environment Impact Analysis (EIA)
		Tourism Insight: Heavy Duty on Tourism to Protect Tigers
		Threats and Obstacles of Tourism
		Measures for Promotion of Tourism
		Guidelines for Ethical Tourism Industry
		The Leakage Effect in Tourism
		Tourism Bill of Rights
		Case Studies: Tourism and Environment
		Summary
			Tidbits
			Question Round
			Case Based Questions
	23. NEW TRENDS IN TOURISM
		Introduction
		Tourism Market Trends in Recent Years
		Tourism Contribution
		Trends in India
		Tourism Insight: Poll Tourism
		Emerging Concerns in Tourism
		Tourism Insight: Tourism is Everything Here
		Summary
			Tidbits
			Question Round
Appendices
Index