Introduction to Graphic Design: A Guide to Thinking, Process & Style

Cover
Copyright
Title Page
Contents
Preface
How to use this book: For Students
	Visual Learners
	Linear Structure
How to use this book: For Educators
1: Overview of the field
	Key Terms and Concepts
	What Is Graphic Design?
	What Does a Designer Produce?
	The Dual Responsibility of the Designer
	Why Rules Are Important
	Who Designers Work With
	Who Should Be a Graphic Designer?
2: Concepts and ideas
	Key Terms and Concepts
	Design Is a Creative Process
	Design in Action: Bequeth
	Design in Action: Krave Jerky
	Brainstorming and Idea Development
	Storytelling and Narrative
	Matching Output to Audience
	Design in Action: You Are Here Toledo
	Revision and Experimentation
	Presenting Design Work
	Exercise: Book covers/online advertising
	Chapter in Review: Do's and Don'ts
3: Form and space
	Key Terms and Concepts
	Visual Understanding
	Form
	Design in Action: Innovative Gebäude
	Space
	Principles Affecting Form and Space
	Elements and Organization
	Visual Variables
	Form and Meaning
	Less Is More
	Chapter in Review: Do's and Don'ts
4: Working with Color
	Key Terms and Concepts
	What is Color?
	Systems of Primary Colors
	Terminology and Color Wheels
	Color Theory
	Design in Action: 3M Corporate Headquarters
	Exercise: Color compositions based on Itten's contrasts
	Choosing a Color Palette
	Exercise: Evaluating color choices
	Chapter in Review: Do's and Don'ts
5: Typography
	Key Terms and Concepts
	What Is Typography?
	Characteristics of Type
	Exercise: Cropped Letterforms
	Typographic Hierarchy
	Spacing and Alignment
	Typographic Niceties
	Exercise: Active words
	Type and Color
	Choosing Typefaces
	Design in Action: Modern Gallery Identity
	Type as Form
	Chapter in Review: Do's and Don'ts
6: Using and Creating Imagery
	Key Terms and Concepts
	The Importance of Imagery
	Representation and Abstraction
	Semiotics
	Modes and Style
	Creating Images
	Exercise: Everything is a Remix
	Producing Images Digitally
	Working with Three-Dimensional Objects
	Working with Images
	Design in Action: The Fitness Guru Collection for West Elm
	Copyright and Legal Issues
	Chapter in Review: Do's and Don'ts
7: Layout and Arrangement
	Key Terms and Concepts
	Visual Arrangement and Organization
	Creating a Layout
	Exercise: Testing emphasis
	Margins
	Multipage Documents
	Grids
	Types of Grids
	Design in Action: Modular Grid
	Exercise: Creating a grid
	Chapter in Review: Do's and Don'ts
8: Context and Production
	Key Terms and Concepts
	Production Basics
	Types of Printing
	Design In Action: Roger the Barber
	Preparing for Presentation
	Mounting Flat Design Work
	Presentation and Feedback
	Design as a Working Process
	Design in Action: Christmas Gifts
	Chapter in Review: Do's and Don'ts
Conclusion
Glossary
Index
Picture Credits
Acknowledgments