International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

Front Matter....Pages i-l
Front Matter....Pages 1-1
An Organizational Perspective on Space and Place Branding....Pages 3-11
A Political Perspective on Place Branding....Pages 12-20
Place Marketing as Politics: The Limits of Neoliberalism....Pages 21-30
Knowledge Theory Perspectives on Place Branding....Pages 31-44
Country Images:Why They Influence Consumers....Pages 45-51
Front Matter....Pages 53-53
Case A: The Role of Nokia in Branding Finland – Companies as Vectors of Nation Branding....Pages 55-65
Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis....Pages 66-76
Case C: Creating Desert Islands – Abu Dhabi....Pages 77-87
Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai....Pages 88-96
Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case of Switzerland with swissnex Boston....Pages 97-109
Front Matter....Pages 111-111
Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off....Pages 113-120
The E-branding of Places....Pages 121-133
News Coverage of Foreign Place Brands: Implications for Communication Strategies....Pages 134-146
Place Branding and Intellectual Property....Pages 147-155
Website Analysis: Brand Africa....Pages 156-171
Orchestrating the Innovation Process of Place Branding....Pages 172-183
Back Matter....Pages 184-234