International Conference on Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research (STHMCON-2018): Conference Proceedings

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Proceedings 200 pages
	DISASTER PREPAREDNESS AND MITIGATION IN TOURISM MARKETING: SETTING AGENDA FOR INDIA
	On the other hand, we have another division of the state called Ladakh- a relatively calm and peaceful place. This year, it surpassed Kashmir as top tourist destination. The tourism industry in Kashmir could not pick up after 2016 unrest as the situat...
	Keywords: Kashmir, Business Footfalls, Clampdown, Tourist Destinations, Conflict-ridden Place
		GEOMORPHOSITE, GEOTOURISM AND GEOCONSERVATION-
		A CASE STUDY OF MAJULI ISLAND OF ASSAM
		THE BUDDING CULTURE OF BACKPACKING HOSTELS AMONGST TRAVELLERS: NEW ENTRANTS INTO INDIAN HOTEL INDUSTRY
		THOMAS COOK (INDIA): FOCUSED CSR AND SUSTAINABLE TOURISM PRACTICES
		1Sudeepta Pradhan, 2Sunny Bose, 3Ranajee
		Sustainability and sustainable tourism has been the buzz word in tourism and Corporate Social Responsibility (CSR) literature in the recent times. Sustainable tourism practices are critical to the socio-economic sustenance of the place considering its...
		CSR and sustainability efforts of travel trade industry (travel agents and aggregators) are much less focussed as they are perceived to be not directly linked with environmental issues and resource depletion. Therefore, there is a looming gap in susta...
		Thomas Cook (India) Limited is actually a tour & travel based company which also do various CSR activities related to health, hygiene, education, sanitation, rural or tribal area development and also contribute in Prime Minister’s Relief Fund (PMRF) e...
		Keywords: CSR, Sustainable tourism, case study, Thomas Cook
		1 Deborah Rose Shylla Passah, 2 Ashok Kumar, 3 Rahul Kumar
	ANALYZING SEMI STRONG FORM OF EFFICIENT MARKET HYPOTHESIS IN INDIAN HOTELS SECTOR
	In terms of business, Indian weddings are a billion-dollar industry. The matrimonial business appears recession-proof, and is estimated to be worth $40 billion a year, and growing at about 20 per cent annually. Indians see it as an indicator of social...
		Waiting for a Table: Here long wait time for tables may turn guest away or be a inhospitable experience. Some people perceive that restaurants make you wait for a table unnecessarily to give the perception of exclusivity and popularity. However, it is...
		Waiting for Order Arrival: Accepting some gap between the order and food arrival is acceptable as it builds guest anticipation about their order. After all, the guests have chosen a fine dining restaurant experience and are expected to inhale the atmo...
		Waiting for the Check: It is the usual standard to pay for a full-service meal at the end of the meal experience. This norm has its own challenges as guests are in a different mindset after they have consumed their meal and may be impatient to leave t...
		Family Style Restaurant / Fast Food Outlet:
			Waiting to Order: In a Family Style restaurant, the guests usually place their order at a counter. There is often a long line before the guest may place their order. Even after long research and business strategies to reduce this lineup long queue are...
			Waiting for Order Pick-Up/Arrival: In a Family Style restaurant the guest is expected to pick his order from the counter once it is ready. This placing of the order at the counter may take some time. During this waiting period the guest are unsure of ...
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