Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

Cover......Page 1
Contents......Page 4
Dedication......Page 8
Introduction......Page 10
PART ONE: PLANNING......Page 12
Section 1: Setting Goals Is Easy-Finding Them Later Is the Hard Part......Page 13
Miriello Grafico: Managing Employee Expectations......Page 14
SamataMason: Emulating Client Successes......Page 18
Liska + Associates: Keeping the Big Picture in Sight......Page 22
Rigsby Design: A Constant State of Becoming......Page 26
Section 2: Reputation-Boost or Burden?......Page 30
Cahan & Associates: Putting Your Reputation to Work......Page 31
Landor Associates: How to Defeat Complacency......Page 35
Bull Rodger: Reputation as a Control Factor......Page 39
Michael Schwab Studio: Sticking with a Good Thing......Page 42
PART TWO: MANAGING......Page 46
Section 3: Running a Business That Doesn\'t Eat Your Creativity for Lunch......Page 47
Gee + Chung Design: Listening to One\'s Heart......Page 48
Mirko Ili ? c Corp: Uncompromising Creative Ideals......Page 53
Sagmeister, Inc.: Find Balance Between Work and Life......Page 57
Terry Marks Design: Seven Postulates for Good Business......Page 61
Section 4: You Can\'t Paddle If You\'re at the Helm......Page 65
Kiku Obata & Company: Taking Turns at the Plate......Page 66
Trickett & Webb: Lots of Small Pyramids......Page 70
Chase Design Group: Delegation, Finally......Page 74
Ted Wright Illustration: Let the Work Do the Talking......Page 78
Section 5: How Not to Art Direct Your Staff to Death......Page 82
Watts Design: Everyone\'s an Art Director......Page 83
Fossil, Inc.: Directing Art and Hearts......Page 87
Vrontikis Design Office: The Gentle Leader......Page 91
Willoughby Design Group: Respect, Perspective, and Stepping Away......Page 94
PART THREE: COOPERATING......Page 98
Section 6: Together, Wing to Wing and Oar to Oar......Page 99
Richardson or Richardson: Dissolving an Office......Page 100
Parham Santana: Together, Day In and Day Out......Page 104
Number 17: How to Stay Best Friends......Page 108
Sayles Graphic Design: Keeping the Business Alive......Page 112
Section 7: Design or Get Out of the Way......Page 117
BBK: A Laissez-Faire Partnership......Page 118
AdamsMorioka: Divide and Conquer......Page 123
Pressley Jacobs: a design partnership: Reshaping Management......Page 127
Pentagram: To Each His or Her Own Specialty......Page 131
PART FOUR: GROWING......Page 136
Section 8: Post-Sliced Bread......Page 137
Concrete: Blind Optimism and Success......Page 138
VSA Partners: Leveraging Growth through Notoriety......Page 142
Jennifer Sterling Design: Ignoring Fame Altogether......Page 146
Alexander Isley Inc.: Broadening One\'s Base......Page 149
Section 9: This Land Is My Land; This Land Is My Land......Page 153
Turner Duckworth: A Trans-Atlantic Friendship......Page 154
Desgrippes Gob¨¦ Group: Logical Worldwide Expansion......Page 158
Johnson & Wolverton: Getting Started Overseas......Page 162
Selbert Perkins Design: An Office on Both Coasts......Page 167
Section 10: Quick-Start Start-Up......Page 171
WINK: Becoming Vested in Yourself......Page 172
Archrival: How to Cause a Stir......Page 177
no.parking: Fueled by Na?vet¨¦ and Hope......Page 182
Dotzero Design: When Is the Right Time to Start?......Page 185
PART FIVE: RETHINKING......Page 190
Section 11: Recovering from the Loss of a Significant Client......Page 191
Lippa Pearce Design: How to Be Irreplaceable......Page 192
Colby & Partners: Deal with It and Move On......Page 196
KMS Team: On Being Prepared......Page 200
Kendra Power Design & Communication, Inc.: Learning from Loss......Page 205
Section 12: Recovering from the Loss of a Significant Creative......Page 208
EM2 Design: Making Staff Feel Completely at Home......Page 210
The Richards Group: When to Hold on and When to Let Go......Page 214
Waters Design: The Unthinkable and Its Aftermath......Page 218
Bailey Lauerman: Preparation and Prevention......Page 223
Section 13: Setting a New Direction......Page 227
KINETIK Communication Graphics/Kitchen [K]: Launching a Dream......Page 228
Designkitchen: Sharpening Focus on Core Strengths......Page 233
KBDA: Moving to New Digs......Page 237
Melv?r&Lien: Presenting a Brand-New Face......Page 0
PART SIX: LEAVING......Page 246
Section 14: It\'s My Party and I\'ll Fly If I Want To......Page 247
Mitre Design: A Firm Splits in Two......Page 248
erowe design: A Fledgling Firm Owner Reflects......Page 252
Art Chantry: On Leaving One\'s Stomping Grounds......Page 256
Bo Bothe/Savage Design Group: On Not Leaving......Page 260
Section 15: To Boldly Go Where No Firm Has Gone Before......Page 263
Hornall Anderson Design Works: Changing In-House Culture......Page 264
LogoLounge, Inc./Gardner Design: How to Start a Second Business......Page 268
UNO Hispanic Advertising + Design: The Benefits of a Very Defined Niche......Page 273
Wired/Plunkett + Kuhr: Reevaluating Success......Page 278