Information technology for management : on-demand strategies for performance, growth and sustainability

Cover
Title Page
Copyright
Contents
Preface
Acknowledgments
Part 1: Reshaping Enterprises and Consumers in the On-Demand Economy
	Chapter 1: Disruptive IT Impacts Companies, Competition, and Careers
		Introduction
		Case 1.1 Opening Case: Uber and Airbnb Revolutionize Business Models in the On-Demand Economy
		1.1 Doing Business in the On-Demand Economy
			Growth of the On-Demand Economy
			Digital Business Models
			IT’s Role in the On-Demand Economy
			IT Business Objectives
		1.2 Business Process Improvement and Competitive Advantage
			What Is a Business Process?
			Improving Business Processes
			Don’t Automate, Obliterate!
			Gaining a Competitive Advantage
			Software Support for BPM
		1.3 IT Innovation and Disruption
			Social–Mobile–Analytics–Cloud (SMAC) Model
			Technology Mega Trends
			Lessons Learned from Companies Using Disruptive Technologies
		1.4 IT and You
			On-Demand Workers
			IT Adds Value to Your Performance and Career
			Becoming an Informed IT User
		Key Terms
		Assuring Your Learning
		Case 1.2 Business Case: The Internet of Things Comes to the NFL
		Case 1.3 Video Case: Knowing More and Doing More
		References
	Chapter 2: Information Systems, IT Architecture, Data Governance, and Cloud Computing
		Introduction
		Case 2.1 Opening Case: Detoxing Location-Based Advertising Data at MEDIATA
		2.1 IS Concepts and Classification
			Components of an IS
			Data, Information, Knowledge, and Wisdom
			Types of ISs
			Transaction Processing System (TPS)
			Management Information System (MIS)
			Decision Support System (DSS)
			Executive Information System (EIS)
			ISs Exist within Corporate Culture
		2.2 IT Infrastructure, IT Architecture, and Enterprise Architecture
			EA Helps to Maintain Sustainability
			Developing an Enterprise Architecture (EA)
		2.3 Information Management and Data Governance
			Information Management Harnesses Scattered Data
			Reasons for Information Deficiencies
			Factors Driving the Shift from Silos to Sharing and Collaboration
			Business Benefits of Information Management
			Data Governance: Maintaining Data Quality and Cost Control
		2.4 Data Centers and Cloud Computing
			Data Centers
			Integrating Data to Combat Data Chaos
			Cloud Computing
			Selecting a Cloud Vendor
			Cloud Infrastructure
			Issues in Moving Workloads from the Enterprise to the Cloud
		2.5 Cloud Services and Virtualization
			Anything as a Service (Xaas) Models
			Going Cloud
			Virtualization and Virtual Machines
		Key Terms
		Assuring Your Learning
		Case 2.2 Business Case: Data Chaos Creates Risk
		Case 2.3 Video Case: Cloud Computing at Coca-Cola Is Changing Everything
		References
	Chapter 3: Data Management, Data Analytics, and Business Intelligence
		Introduction
		Case 3.1 Opening Case: Coca-Cola Strategically Manages Data to Retain Customers and Reduce Costs
		3.1 Data Management and Database Technologies
			Database Management Systems and SQL
			DBMS and Data Warehousing Vendors Respond to Latest Data Demands
		3.2 Centralized and Distributed Database Architectures
			Garbage In, Garbage Out
			Data Ownership and Organizational Politics
			Data Life Cycle and Data Principles
			Master Data and Master Data Management
		3.3 Data Warehouses
			Procedures to Prepare EDW Data for Analytics
			Building a Data Warehouse
			Real-Time Support from an Active Data Warehouse
		3.4 Big Data Analytics and Data Discovery
			Human Expertise and Judgment are Needed
			Data and Text Mining
			Creating Business Value
			Text Analytics Procedure
			Analytics Vendor Rankings
		3.5 Business Intelligence and Electronic Records Management
			Business Benefits of BI
			Common Challenges: Data Selection and Quality
			Aligning BI Strategy with Business Strategy
			BI Architecture and Analytics
			Electronic Records Management
			Legal Duty to Retain Business Records
			ERM Best Practices
			ERM Benefits
			ERM for Disaster Recovery, Business Continuity, and Compliance
		Key Terms
		Assuring Your Learning
		Case 3.2 Business Case: Big Data Analytics is the "Secret Sauce" for Revitalizing McDonald’s
		Case 3.3 Video Case: Verizon Improves Its Customer Experience with Data Driven Decision-Making
		References
	Chapter 4: Networks, Collaborative Technology, and the Internet of Things
		Introduction
		Case 4.1 Opening Case: Sony Builds an IPv6 Network to Fortify Competitive Edge
		4.1 Network Fundamentals
			Network Types
			Intranets, Extranets, and Virtual Private Networks
			Network Terminology
			Functions Supported by Business Networks
			Quality of Service
		4.2 Internet Protocols (IP), APIs, and Network Capabilities
			Comparing 3G, 4G, 4G LTE, and 5G Network Standards
			Circuit versus Packet Switching
			Application Program Interfaces and Operating Systems
		4.3 Mobile Networks and Near-Field Communication
			Increase in Mobile Network Traffic and Users
			Higher Demand for High-Capacity Mobile Networks
			Mobile Infrastructure
			Two Components of Wireless Infrastructure
			Business Use of Near-Field Communication
			Choosing Mobile Network Solutions
		4.4 Collaborative Technologies and the Internet of Things
			Virtual Collaboration
			Group Work and Decision Processes
			The Internet of Things (IoT)
			IoT Sensors, Smart Meters, and the Smart Grid
		Key Terms
		Assuring Your Learning
		Case 4.2 Business Case: Google Maps API for Business
		Case 4.3 Video Case: Small Island Telecom Company Goes Global
		References
	Chapter 5: Cybersecurity and Risk Management Technology
		Introduction
		Case 5.1 Opening Case: Yahoo Wins the Gold and Silver Medal for the Worst Hacks in History!
		5.1 The Face and Future of Cyberthreats
			Intentional Threats
			Unintentional Threats
			Hacking
			Cyber Social Engineering and Other Related Web-Based Threats
			Denial-of-Service
			Insider and Privilege Misuse
			Physical Theft or Loss
			Miscellaneous Errors
			New Attack Vectors
		5.2 Cyberattack Targets and Consequences
			“High-Profile” and “Under-the-Radar” Attacks
			Critical Infrastructure Attacks
			Theft of Intellectual Property
			Identity Theft
			Bring Your Own Device
			Social Media Attacks
		5.3 Cyber Risk Management
			IT Defenses
			Business Continuity Planning
			Government Regulations
		5.4 Defending Against Fraud
			Occupational Fraud Prevention and Detection
			General Controls
			Internal Controls
			Cyber Defense Strategies
			Auditing Information Systems
		5.5 Frameworks, Standards, and Models
			Risk Management and IT Governance Frameworks
			Industry Standards
			IT Security Defense-In-Depth Model
		Key Terms
		Assuring Your Learning
		Case 5.2 Business Case: Lax Security at LinkedIn Exposed
		Case 5.3 Video Case: Botnets, Malware Security, and Capturing Cybercriminals
		References
Part 2: Winning, Engaging, and Retaining Consumers for Growth
	Chapter 6: Search, Semantic, and Recommendation Technology
		Introduction
		Case 6.1 Opening Case: Mint.com Uses Search Technology to Rank Above Established Competitors
		6.1 Using Search Technology for Business Success
			How Search Engines Work
			Web Directories
			How Crawler Search Engines Work
			Why Search Is Important for Business
		6.2 Organic Search and Search Engine Optimization
			Strategies for Search Engine Optimization
			Content and Inbound Marketing
			Black Hat versus White Hat SEO: Ethical Issues in Search Engine Optimization
		6.3 Pay-Per-Click and Paid Search Strategies
			Creating a PPC Advertising Campaign
			Metrics for Paid Search Advertising
		6.4 A Search for Meaning—Semantic Technology
			What Is the Semantic Web?
			The Language(s) of Web 3.0
			Semantic Web and Semantic Search
			Semantic Web for Business
		6.5 Recommendation Engines
			Recommendation Filters
		Key Terms
		Assuring Your Learning
		Case 6.2 Business Case: Deciding What to Watch—Video Recommendations at Netflix
		Case 6.3 Video Case: Power Searching with Google
		References
	Chapter 7: Web 2.0 and Social Technology
		Introduction
		Case 7.1 Opening Case: Social Customer Service Takes Off at KLM
		7.1 Web 2.0—The Social Web
			The Constantly Changing Web
			Invention of the World Wide Web
			A Platform for Services and Social Interaction
			Emergence of Social Applications, Networks, and Services
			Why Managers Should Understand Web Technology
			Communicating on the Web
			Social Media Applications and Services
			Social Media Is More than Facebook, YouTube, and Twitter
			With Web 2.0, Markets are Conversations
		7.2 Social Networking Services and Communities
			The Power of the Crowd
			Crowdfunding
			Social Networking Services
			Facebook Dominates Social Networking
			Google Takes on Facebook with G+
			Be in the Now with Snapchat
			And Now for Something Different: Second Life
			Private Social Networks
			Future of Social Networking Systems
		7.3 Engaging Consumers with Blogs and Microblogs
			What Is the Purpose of a Blog?
			Blogging and Public Relations
			Reading and Subscribing to Blogs
			Blogging Platforms
			Microblogs
			Twitter
			Tumblr Blogs
		7.4 Mashups, Social Metrics, and Monitoring Tools
			What Makes a Mashup Social
			RSS Technology
			Social Monitoring Services
		7.5 Enterprise 2.0: Workplace Collaboration and Knowledge Sharing
			Tools for Meetings and Discussions
			Social Tools for Information Retrieval and Knowledge Sharing
			Social Bookmarking Tools
			Content Creation and Sharing
		Key Terms
		Assuring Your Learning
		Case 7.2 Business Case: Facebook Helps Songkick Rock the Ticket Sales Industry
		Case 7.3 Business Case: AT&T’s “It Can Wait” Campaign against Distracted Driving
		References
	Chapter 8: Retail, E-commerce, and Mobile Commerce Technology
		Introduction
		Case 8.1 Opening Case: Macy’s Races Ahead with Mobile Retail Strategies
		8.1 Retailing Technology
			Keeping Up with Consumer Demands and Behavior
			The Omni-Channel Retailing Concept
		8.2 Business-to-Consumer (B2C) E-commerce
			Online Banking
			International and Multiple-Currency Banking
			Online Recruiting
			Issues in Online Retailing
			Online Business and Marketing Planning
		8.3 Business-to-Business (B2B) E-commerce and E-procurement
			Sell-Side Marketplaces
			E-Sourcing
			E-Procurement
			Electronic Data Interchange (EDI) Systems
			Public and Private Exchanges
		8.4 Mobile Commerce
			Information: Competitive Advantage in Mobile Commerce
			Mobile Entertainment
			Hotel Services and Travel Go Wireless
			Mobile Social Networking
		8.5 Mobile Transactions and Financial Services
			Mobile Payment Systems
			Mobile Banking and Financial Services
			Short Codes
			Security Issues
		Key Terms
		Assuring Your Learning
		Case 8.2 Business Case: Chegg’s Mobile Strategy
		Case 8.3 Video Case: Searching with Pictures Using MVS
		References
Part 3: Optimizing Performance, Processes, and Productivity
	Chapter 9: Functional Business Systems
		Introduction
		Case 9.1 Opening Case: Ducati Redesigns Its Operations
		9.1 Business Management Systems and Functional Business Systems
			Business Management Systems (BMSs)
			Management Levels
			Business Functions vs. Cross-Functional Business Processes
			Transaction Processing Systems
		9.2 Production and Operations Management Systems
			Transportation Management Systems
			Logistics Management
			Inventory Control Systems
			Computer-integrated Manufacturing and Manufacturing Execution Systems
		9.3 Sales and Marketing Systems
			Data-Driven Marketing
			Sales and Distribution Channels
			Social Media Customer Service
			Marketing Management
		9.4 Accounting, Finance, and Regulatory Systems
			Financial Disclosure: Reporting and Compliance
			Fraud Prevention and Detection
			Auditing Information Systems
			Financial Planning and Budgeting
		9.5 Human Resource Systems, Compliance, and Ethics
			HR Information Systems
			Management and Employee Development
			HR Planning, Control, and Management
		Key Terms
		Assuring Your Learning
		Case 9.2 Business Case: HSBC Combats Fraud in Split-second Decisions
		Case 9.3 Video Case: United Rentals Optimizes Its Workforce with Human Capital Management
		References
	Chapter 10: Enterprise Systems
		Introduction
		Case 10.1 Opening Case: 3D Printing Drives the "Always-On" Supply Chain
		10.1 Enterprise Systems
			Implementation Challenges of Enterprise Systems
			Investing in Enterprise Systems
			Implementation of Best Practices
			Enterprise Systems Insights
		10.2 Enterprise Resource Planning (ERP)
			Brief History of ERP
			Technology Perspective
			Achieving ERP Success
		10.3 Supply Chain Management Systems
			Managing the Flow of Materials, Data, and Money
			Order Fulfillment and Logistics
			Steps in the Order Fulfillment Process
			Innovations Driving Supply Chain Strategic Priorities
		10.4 Customer Relationship Management Systems
			How are CRM Apps Different from ERP? Why are they Different?
			CRM Technology Perspective
			Customer Acquisition and Retention
			CRM for a Competitive Edge
			Common CRM Mistakes: How to Avoid Them
			Justifying CRM
		10.5 Enterprise Social Platforms
			Growth of Enterprise Social Investments and Markets
			Sharepoint
			Oracle’s Social Network
			Jive
			Chatter
		Key Terms
		Assuring Your Learning
		Case 10.2 Business Case: Lowe’s Fresh Approach to Supply Chain Management
		Case 10.3 Video Case: Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion Consumers
		References
	Chapter 11: Data Visualization and Geographic Information Systems
		Introduction
		Case 11.1 Opening Case: Safeway and PepsiCo Collaborate to Reduce Stock Outages using Data Visualization
		11.1 Data Visualization and Learning
			Learning, Exploration, and Discovery with Visualization
			Data Discovery Market Separates from the BI Market
			How Is Data Visualization Used in Business?
			Data Visualization Tools
		11.2 Enterprise Data Mashups
			Mashup Architecture
			Why Do Business Users Need Data Mashup Technology?
			Enterprise Mashup Technology
		11.3 Digital Dashboards
			Dashboards are Real Time
			How Operational and Strategic Dashboards Work
			Benefits of Digital Dashboards
		11.4 Geographic Information Systems and Geospatial Data
			Geocoding
			GIS Is Not Your Grandfather’s Map
			Infrastructure and Location-Aware Collection of Geospatial Data
			Applying GIS in Business
		Key Terms
		Assuring Your Learning
		Case 11.2 Visualization Case: Are You Ready for Football?
		Case 11.3 Video Case: The Beauty of Data Visualization—Data Detective
		References
Part 4: Managing Business Relationships, Projects, and Ethical Responsibilities
	Chapter 12: IT Strategy, Sourcing, and Strategic Technology Trends
		Introduction
		Case 12.1 Opening Case: Intel Reaps Rewards from Sustainable IT Strategy
		12.1 IT Strategic Planning
			Value Drivers
			IT Strategic Plan Objectives
			IT and Business Disconnects
			Corporate and IT Governance
			Reactive Approach to IT Investments Will Fail
			IT Strategic Planning Process
		12.2 Aligning IT with Business Objectives
			Achieving and Sustaining a Competitive Advantage
		12.3 IT Sourcing Strategies
			Sourcing and Cloud Services
			Factors Driving Outsourcing
			Outsourcing Risks and Hidden Costs
			Offshoring
			Outsourcing Life Cycle
			Managing IT Vendor Relationships
			Contracts: Get Everything in Writing
		12.4 Balanced Scorecard
			The Balanced Scorecard
			Using the Balance Scorecard
			Applying the BSC
		12.5 Strategic Technology Trends
			Strategic Technology Scanning
			Finding Strategic Technologies
		Key Terms
		Assuring Your Learning
		Case 12.2 Business Case: Cisco IT Improves Strategic Vendor Management
		Case 12.3 Data Analysis: Third-Party versus Company-Owned Offshoring
		References
	Chapter 13: Systems Development and Project Management
		Introduction
		Case 13.1 Opening Case: Denver International Airport Learns from Mistakes Made in Failed Baggage-Handling System Project
		13.1 System Development Life Cycle
			Stages of the SDLC
		13.2 Systems Development Methodologies
			Waterfall Model
			Object-Oriented Analysis and Design
			Agile Methodology
			The DevOps Approach to Systems Development
		13.3 Project Management Fundamentals
			What Is a Project?
			Choosing Projects
			The Triple Constraint
			The Project Management Framework
		13.4 Initiating, Planning, and Executing Projects
			Project Initiation
			Project Planning
			Project Execution
		13.5 Monitoring/Controlling and Closing Projects
			Project Monitoring and Controlling
			Project Closing or Post Mortem
			Why Projects Fail
			IT Project Management Mistakes
		Key Terms
		Assuring Your Learning
		Case 13.2 Business Case: Steve Jobs’ Shared Vision Project Management Style
		Case 13.3 Demo Case: Mavenlink Project Management and Planning Software
		References
	Chapter 14: IT Ethics, Privacy, and Sustainability
		Introduction
		Case 14.1 Opening Case: Lessons Learned: How Google Glass Raised Risk and Privacy Challenges
		14.1 IT Ethics
			Ethical versus Unethical Behavior
			Competing Responsibilities
		14.2 Privacy and Civil Rights
			Privacy and the New Privacy Paradox
			Social Media Recruiting
			Legal Note: Civil Rights
			Competing Legal Concerns
			Financial Organizations Must Comply with Social Media Guidelines
		14.3 Technology Addictions and Focus Management
			Digital Distractions and Loss of Focus
			Focus Management
		14.4 ICT and Sustainable Development
			Global Temperature Rising Too Much Too Fast
			IT and Global Warming
			Technology to Transform Business and Society
			Next Wave of Disruption Will Be More Disruptive
		Key Terms
		Assuring Your Learning
		Case 14.2 Business Case: Android Auto and CarPlay Keep Drivers Safe, Legal, and Productive
		Case 14.3 Video Case: IT Ethics in the Workplace
		References
Glossary
Organization Index
Name Index
Subject Index
EULA