ورود به حساب

نام کاربری گذرواژه

گذرواژه را فراموش کردید؟ کلیک کنید

حساب کاربری ندارید؟ ساخت حساب

ساخت حساب کاربری

نام نام کاربری ایمیل شماره موبایل گذرواژه

برای ارتباط با ما می توانید از طریق شماره موبایل زیر از طریق تماس و پیامک با ما در ارتباط باشید


09117307688
09117179751

در صورت عدم پاسخ گویی از طریق پیامک با پشتیبان در ارتباط باشید

دسترسی نامحدود

برای کاربرانی که ثبت نام کرده اند

ضمانت بازگشت وجه

درصورت عدم همخوانی توضیحات با کتاب

پشتیبانی

از ساعت 7 صبح تا 10 شب

دانلود کتاب Information systems today : managing in the digital world

دانلود کتاب سیستم های اطلاعاتی امروز: مدیریت در دنیای دیجیتال

Information systems today : managing in the digital world

مشخصات کتاب

Information systems today : managing in the digital world

ویرایش: [Seventh global ed.] 
نویسندگان: ,   
سری:  
ISBN (شابک) : 9781292098067, 1292098066 
ناشر:  
سال نشر: 2016 
تعداد صفحات: [530] 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 29 Mb 

قیمت کتاب (تومان) : 33,000



ثبت امتیاز به این کتاب

میانگین امتیاز به این کتاب :
       تعداد امتیاز دهندگان : 10


در صورت تبدیل فایل کتاب Information systems today : managing in the digital world به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.

توجه داشته باشید کتاب سیستم های اطلاعاتی امروز: مدیریت در دنیای دیجیتال نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب سیستم های اطلاعاتی امروز: مدیریت در دنیای دیجیتال

یک بنیاد مدرن در سیستم‌های اطلاعات مدیریت در دنیای مدرنی که دائماً توسط اشکال جدید سیستم‌های اطلاعاتی تحول‌آفرین تغییر شکل می‌دهد، آشنایی دانشجویان با سیستم‌های اطلاعات مدیریت هرگز اینقدر مهم نبوده است. سیستم های اطلاعاتی امروز: مدیریت در دنیای دیجیتال این مطالب چالش برانگیز را هم قابل درک و هم برای مشاغل آینده قابل استفاده است. با تمرکز بر ارائه یک پایه دقیق که مرتبط و همسو با آخرین روندها باشد، نسخه هفتم به بررسی این موضوع می‌پردازد که چگونه ظهور موبایل، رسانه‌های اجتماعی، اینترنت اشیا، رایانش ابری و کلان داده بر آینده سیستم‌های اطلاعاتی تأثیر می‌گذارد. سیستم های اطلاعات امروز که برای مخاطبان مختلف نوشته شده است، اغلب از نمونه های دنیای واقعی استفاده می کند تا مفاهیم کلیدی را نشان دهد و به دانش آموزان کمک کند تا بینش های ارزشمند خود را حفظ کنند. MyMISLab گنجانده نشده است. دانشجویان، اگر MyMISLab جزء توصیه شده/اجباری دوره است، لطفاً از استاد خود ISBN و شناسه دوره صحیح را بخواهید. MyMISLab فقط باید در صورت نیاز توسط یک مربی خریداری شود. مربیان، برای اطلاعات بیشتر با نماینده پیرسون خود تماس بگیرید. MyMISLab یک محصول آنلاین تکالیف، آموزش و ارزیابی است که برای شخصی سازی یادگیری و بهبود نتایج طراحی شده است. با طیف گسترده‌ای از فعالیت‌های تعاملی، جذاب و قابل واگذاری، دانش‌آموزان تشویق می‌شوند تا به طور فعال مفاهیم دوره سخت را یاد بگیرند و حفظ کنند.


توضیحاتی درمورد کتاب به خارجی

A Modern Foundation in Management Information Systems In a modern world constantly reshaped by new forms of transformational information systems, familiarizing students with management information systems has never been so important. Information Systems Today: Managing in a Digital World make this challenging material both easy-to-understand and applicable to future careers. With a focus on providing a rigorous foundation that’s relevant and aligned to the latest trends, the Seventh Edition explores how the rise of mobile, social media, the Internet of Things, cloud computing, and Big Data affect the future of information systems. Written for a diverse audience, Information Systems Today frequently invokes real-world examples to illustrate key concepts and help students retain valuable insights. MyMISLab not included. Students, if MyMISLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMISLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



فهرست مطالب

Cover
Title Page
Copyright Page
About the Authors
Contents
Preface
Chapter 1 Managing in the Digital World
	MANAGING IN THE DIGITAL WORLD: Apple
	Information Systems Today
		The Rise of the Information Age
		BRIEF CASE: Technology at Starbucks
		Five IT Megatrends in the Information Age
		WHO’S GOING MOBILE: Wearable Technology
	Evolution of Globalization
		The Rise of Outsourcing
		Opportunities and Challenges of Operating in the Digital World
		KEY PLAYERS: Wipro and Infosys—The Global Outsourcing Leaders
	Information Systems Defined
		Data: The Root and Purpose of Information Systems
		Hardware, Software, and Telecommunications Networks: The Components of Information Systems
		People: The Builders, Managers, and Users of Information Systems
		Organizations: The Context of Information Systems
	The Dual Nature of Information Systems
		Case in Point: An Information System Gone Awry: Computer Glitch Grounds Flights
		Case in Point: An Information System That Works: FedEx
		Information Systems for Competitive Advantage
		WHEN THINGS GO WRONG: Failure: The Path to Success?
	IS Ethics
		Information Privacy
		COMING ATTRACTIONS: Smart Shirts Saving Lives
		Intellectual Property
		ETHICAL DILEMMA: The Human Cost of the Newest Gadgets
		The Need for a Code of Ethical Conduct
		INDUSTRY ANALYSIS: Business Career Outlook
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		BRIDGING THE DIGITAL DIVIDE
		YOUTUBE
Chapter 2 Gaining Competitive Advantage Through Information Systems
	MANAGING IN THE DIGITAL WORLD: The Business of Merging “Groups” and “Coupons”
	Enabling Organizational Strategy Through Information Systems
		Organizational Decision-Making Levels
		Organizational Functional Areas
		Information Systems for Automating: Doing Things Faster
		Information Systems for Organizational Learning: Doing Things Better
		Information Systems for Supporting Strategy: Doing Things Smarter
		Sources of Competitive Advantage
		BRIEF CASE: Wi-Fi in the Sky
		Identifying Where to Compete: Analyzing Competitive Forces
		Identifying How to Compete: Analyzing the Value Chain
		The Role of Information Systems in Value Chain Analysis
		The Technology/Strategy Fit
		Assessing Value for the IS Infrastructure
		WHO’S GOING MOBILE: Mobile Platforms
	Business Models in the Digital World
		Revenue Models in the Digital World
		Freeconomics: Why Free Products Are the Future of the Digital World
		WHEN THINGS GO WRONG: The Pains of Miscalculating Groupon
		International Business Strategies in the Digital World
		ETHICAL DILEMMA: Underground Gaming Economy
	Valuing Innovations
		The Need for Constant IS Innovation
		Successful Innovation Is Difficult
		Organizational Requirements for Innovation
		Predicting the Next New Thing
		COMING ATTRACTIONS: Google’s Project Glass: A Pair of Glasses
		The Innovator’s Dilemma
		KEY PLAYERS: The Global Elite
		INDUSTRY ANALYSIS: Education
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		LINKEDIN
		STREAMING VIDEO
Chapter 3 Managing the Information Systems Infrastructure and Services
	MANAGING IN THE DIGITAL WORLD: “I Googled You!”
	The IS Infrastructure
		WHO’S GOING MOBILE: Mobile Developments in Developing Countries
		Applications and Databases Supporting Business Processes
		ETHICAL DILEMMA: Putting People’s Lives Online
	IS Infrastructure Components
		Hardware
		System Software
		COMING ATTRACTIONS: Internet for Everyone
		Storage
		Networking
		BRIEF CASE: For Sale by Owner: Your Company’s Name.com
		Data Centers
	Issues Associated with Managing the IS Infrastructure
		Rapid Obsolescence and Shorter IT Cycles
		Big Data and Rapidly Increasing Storage Needs
		Demand Fluctuations
		Increasing Energy Needs
		WHEN THINGS GO WRONG: Dirty Data Centers
	Cloud Computing
		What Is Cloud Computing?
		Managing the Cloud
		Advanced Cloud Applications
		KEY PLAYERS: Giants of the Infrastructure
		Green Computing
		INDUSTRY ANALYSIS: Movie Industry
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		BUILDING FARMS AND CRUSHING CANDY: THE INFRASTRUCTURE BEHIND SOCIAL GAMES
		THE DEEP WEB
Chapter 4 Enabling Business-to-Consumer Electronic Commerce
	MANAGING IN THE DIGITAL WORLD: Taobao and the World of e-Commerce
	Electronic Business: E-Commerce and E-Government
		Electronic Commerce Business Models
		e-Government
	Business-to-Consumer E-Commerce
		e-Tailing: Capabilities and Benefits
		Benefits of e-Tailing
		ETHICAL DILEMMA: The Ethics of Reputation Management
		Drawbacks of e-Tailing
	Electronic Commerce Websites and Internet Marketing
		Designing Web Sites to Meet Online Consumers’ Needs
		KEY PLAYERS: Behind the Online Storefront: How e-Commerce Giants Help Small Businesses Flourish
		Internet Marketing
		WHEN THINGS GO WRONG: Buying Likes
	Mobile Commerce, Consumer-to-Consumer EC, and Consumer-to-Business EC
		C2C EC
		COMING ATTRACTIONS: Carbon Nanocomputers
		C2B EC
	Managing Finances and Navigating Legal Issues in EC
		BRIEF CASE: CrowdSpring—The Graphic Designers’ Marketplace
		e-Banking
		Securing Payments in the Digital World
		WHO’S GOING MOBILE: Mobile Payments
		Legal Issues in EC
		INDUSTRY ANALYSIS: Retailing
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		BITCOIN
		ENABLING GLOBAL PAYMENTS AT PAYPAL
Chapter 5 Enhancing Organizational Communication and Collaboration Using Social Media
	MANAGING IN THE DIGITAL WORLD: Facebook.com
	The Need for Communication and Collaboration
		Virtual Teams
		Groupware
		Videoconferencing
		Intranets and Employee Portals
	The Evolving Web
		Evolving Web Capabilities
		Evolving Social Interaction
		The Evolving Workspace
		Future Web Capabilities
		BRIEF CASE: Crowdfunding
		Enterprise 2.0
	Social Media and the Enterprise
		Enhancing Communication Using Social Media
		Enhancing Cooperation with Social Media
		COMING ATTRACTIONS: Dissolvable Electronics
		KEY PLAYERS: The “Other” Social Networking Giants
		Enhancing Collaboration with Social Media
		Enhancing Connection with Social Media
		WHO’S GOING MOBILE: Going SoLoMo: Yelp
		ETHICAL DILEMMA: Negative Impacts of Social Media Use
	Managing the Enterprise 2.0 Strategy
		Organizational Issues
		WHEN THINGS GO WRONG: Social Media Meltdown
		Pitfalls of Web 2.0 Marketing
		INDUSTRY ANALYSIS: Online Travel
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		THE VALUE OF SOCIAL MEDIA GIANTS
		WIKIPEDIA: WHO IS EDITING?
Chapter 6 Enhancing Business Intelligence Using Information Systems
	MANAGING IN THE DIGITAL WORLD: Gathering Intelligence Using Social Media
	Business Intelligence
		Why Organizations Need Business Intelligence
		Databases: Providing Inputs into Business Intelligence Applications
		WHEN THINGS GO WRONG: Twitter Fever—Where Good Conscience Meets Bad Intelligence
		COMING ATTRACTIONS: Intelligence Through Drones
	Business Intelligence Components
		Information and Knowledge Discovery
		Business Analytics to Support Decision Making
		BRIEF CASE: Quality Assurance Through Call Recording
		ETHICAL DILEMMA: Are You Being Tracked?
		Information Visualization
		KEY PLAYERS: SAS, MicroStrategy, and Other Business Intelligence Leaders
		WHO’S GOING MOBILE: AroundMe
		INDUSTRY ANALYSIS: Healthcare
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		NSA: NATIONAL SURvEILLANCE AGENCY?
		WEB ANALYTICS
Chapter 7 Enhancing Business Processes Using Enterprise Information Systems
	MANAGING IN THE DIGITAL WORLD: Amazon.com
	Core Business Processes and Organizational value Chains
		Core Business Processes
		Organizational Activities Along the Value Chain
		BRIEF CASE: Crowdsourcing Cinema at Amazon Studios
		Value Systems: Connecting Multiple Organizational Value Chains
	Enterprise Systems
		The Rise of Enterprise Systems
		Supporting Business Processes
		ETHICAL DILEMMA: Too Much Intelligence? RFID and Privacy
		COMING ATTRACTIONS: Combating Counterfeits Using Liquid Crystal Lasers
	Enterprise Resource Planning
		Responding to Compliance and Regulatory Demands
		Choosing an ERP System
		KEY PLAYERS: The Titans of ERP
		Enabling Business Processes Using ERP Core Components
		ERP Installation
		WHO’S GOING MOBILE: Big ERP Systems Embracing Small Mobile Devices
		ERP Limitations
	Achieving Enterprise System Success
		Secure Executive Sponsorship
		Get Help from Outside Experts
		Thoroughly Train Users
		WHEN THINGS GO WRONG: The Not-So-Beautiful ERP Implementation
		Take a Multidisciplinary Approach to Implementations
		Evolve the Implementation
		INDUSTRY ANALYSIS: The Automobile Industry
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		SOFTWARE AS A SERVICE: ERP BY THE HOUR
		BIG PROJECT, BIG FAILURE
Chapter 8 Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship Management
	MANAGING IN THE DIGITAL WORLD: Walmart
	Supply Chain Management
		What Is a Supply Chain?
		Business-to-Business Electronic Commerce: Exchanging Data in Supply Networks
		Managing Complex Supply Networks
		Benefits of Effectively Managing Supply Chains
		Optimizing the Supply Chain through Supply Chain Management
		WHEN THINGS GO WRONG: Switching Switches: Failure at a Global Scale
		Developing an SCM Strategy
		BRIEF CASE: The Formula for Success: Demand Media
		Supply Chain Planning
		Supply Chain Execution
		Supply Chain Visibility and Analytics
	Customer Relationship Management
		COMING ATTRACTIONS: Saving Lives Through 3D Bioprinting
		KEY PLAYERS: Salesforce.com
		Developing a CRM Strategy
		Architecture of a CRM System
		WHO’S GOING MOBILE: The Power of Mobile CRM
		ETHICAL DILEMMA: CRM: Targeting or Exploiting?
		Ethical Concerns with CRM
		INDUSTRY ANALYSIS: Manufacturing
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		SUPPLY CHAIN HAVOC
		CRM 2.0
Chapter 9 Developing and Acquiring Information Systems
	MANAGING IN THE DIGITAL WORLD: Microsoft Is “Kinecting” Its Ecosystem
	Making the Business Case
		Business Case Objectives
		The Productivity Paradox
		Making a Successful Business Case
		BRIEF CASE: Software Patent Wars
		COMING ATTRACTIONS: IBM’s 5 in 5
		Presenting the Business Case
		ETHICAL DILEMMA: Ethical App Development
	The Systems Development Process
		Custom Versus Off-the-Shelf Software
		Open Source Software
		Combining Custom, Open Source, and Off-the-Shelf Systems
		IS Development in Action
		The Role of Users in the Systems Development Process
		Steps in the Systems Development Process
		WHO’S GOING MOBILE: Creating Mobile Apps
		Phase 1: Systems Planning and Selection
		Phase 2: Systems Analysis
		Phase 3: Systems Design
		Phase 4: Systems Implementation and Operation
		Repeating the SDLC: Systems Maintenance
		KEY PLAYERS: Game Development Studios
		Other Approaches to Designing and Building Systems
	Acquiring Information Systems
		WHEN THINGS GO WRONG: Conquering Computer Contagion
		External Acquisition
		Outsourcing Systems Development
		INDUSTRY ANALYSIS: Broadcasting
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		NEXT GENERATION IDENTIFICATION: FBI, ICE DATABASES EXPAND AND JOIN FORCES
		THE EMERGENCE OF OPEN SOURCE SOFTWARE
Chapter 10 Securing Information Systems
	MANAGING IN THE DIGITAL WORLD: Not So “Anonymous”—Activists, Hacktivists, or just Plain Criminals?
	Computer Crime
		Hacking and Cracking
		Types of Computer Criminals and Crimes
		ETHICAL DILEMMA: Industrial Espionage
		Computer Viruses and Other Destructive Code
		WHEN THINGS GO WRONG: The Bug That Almost Killed the Internet
		Cyberharassment, Cyberstalking, and Cyberbullying
		Software Piracy
		Cybersquatting
		Federal and State Laws
		WHO’S GOING MOBILE: Mobile Security
	Cyberwar and Cyberterrorism
		Cyberwar
		Cyberterrorism
		BRIEF CASE: 3D Crime Scenes
	Managing Information Systems Security
		Assessing Risks
		Developing a Security Strategy
		Implementing Controls and Training
		COMING ATTRACTIONS: Speeding Security Screening
		KEY PLAYERS: White Knights of the Internet Age
		Monitoring Security
		The State of Systems Security Management
		INDUSTRY ANALYSIS: Cybercops Track Cybercriminals
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Application Exercises
		Team Work Exercise
		Answers to the Self-Study Questions
		STOPPING INSIDER THREATS: EDWARD SNOWDEN AND THE NSA
		CHINA’S GREAT (FIRE) WALL
Technology Briefing: Foundations of Information Systems Infrastructure
	Foundational Topics in IS Hardware
		Input Technologies
		Processing: Transforming Inputs into Outputs
		Output Technologies
	Foundational Topics in IS Software
		System Software
		Programming Languages and Development Environments
		Open Source Software
	Foundational Topics in Networking
		Evolution of Computer Networking
		Types of Networks
		Packet Switching
		Network Standards and Protocols
		Network Technologies
		The Internet
	Foundational Topics in Database Management
		Relational Database Design
		Key Points Review
		Key Terms
		Review Questions
		Self-Study Questions
		Problems and Exercises
		Answers to the Foundational Hardware Self-Study Questions
		Answers to the Foundational Software Self-Study Questions
		Answers to the Foundational Networking Self-Study Questions
		Answers to the Foundational Database Self-Study Questions
Acronyms
Glossary
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	X
	Z
Name Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	V
	W
	Y
	Z
Organization Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	R
	S
	T
	U
	V
	W
	X
	Y
	Z
Subject Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	X
	Y
	Z




نظرات کاربران