Humanize: How People-Centric Organizations Succeed in a Social World

Table of Contents......Page 7
1 The Human Revolution......Page 16
The World We Live in Today......Page 17
Tomorrow’s World: Human Organizations......Page 19
How This Book Is Structured......Page 21
What’s Different About This Book......Page 24
2 We Can’t Go Back......Page 26
Social Media by the Numbers......Page 27
Just the Beginning......Page 29
The Social Media Revolution in a Nutshell......Page 31
The Rise of Word of Mouth Marketing......Page 33
From Consumers to Producers......Page 35
Information Wants to Be Free......Page 36
Google Me, Baby......Page 37
It’s Not Information Overload, It’s Filter Failure......Page 39
From Conversation to Collaboration to Collective Action......Page 40
From Collective Action to [?]…......Page 43
So What?......Page 44
Must Read......Page 46
3 We’re Not Moving Forward......Page 48
Best Practices Versus Innovation......Page 50
Strategic Planning: The Comforting Lie of Predictability......Page 53
Strategic Planning Basics......Page 54
Pulling Back the Curtain on Strategic Planning......Page 56
Human Resource Management: We Are People, Not Spare Parts......Page 61
Why Does the Hiring Process Suck?......Page 63
Structure: Logical But Not Human......Page 65
Leadership: Individuals Will Always Let Us Down......Page 68
Is There Hope?......Page 72
Must Read......Page 74
4 Challenges to Socializing Business......Page 76
Culture......Page 79
What Is Culture Anyway?......Page 81
Culture and Social Media......Page 83
Risk......Page 84
Authority and Control......Page 86
Process......Page 88
What Is Process Anyway?......Page 90
Process and Social Media......Page 91
Hierarchy......Page 92
Silos and Communication......Page 93
Measurement......Page 95
Behavior......Page 97
What Is Behavior Anyway?......Page 99
Identity Management......Page 100
Relationship Building......Page 102
Knowledge Management......Page 103
Now What?......Page 104
5 Social Organizations Are More Human......Page 106
The Machine World......Page 107
Unplugging from the Matrix......Page 110
A Trellis for Cultivating More Human Organizations......Page 111
2008—The Motrin Moms Backlash......Page 114
2009—United Breaks Guitars......Page 116
2010—The Gap Logo Reversal......Page 118
2010—The BP Oil Spill......Page 119
2011—Etsy’s Offensive Art Versus Censorship Debate......Page 120
Open......Page 121
Trustworthy......Page 123
Generative......Page 125
Courageous......Page 127
Making It Happen......Page 129
6 How To Be Open......Page 130
Open Culture: Decentralization......Page 132
Walking the Walk: Who Steps Up?......Page 134
Talking the Talk: Less Is More......Page 140
Thought: Cultural Assumptions......Page 143
Open Process: Systems Thinking......Page 146
What Is Systems Thinking?......Page 147
Structural: Silos That Work......Page 149
Internal: Perpetual Motion......Page 151
External: Open Community......Page 153
Open Behavior: Ownership......Page 155
Knowledge: Integrating Multiple Perspectives......Page 157
Skills: Tools for Action......Page 161
Must Read......Page 165
Get Started Today: Worksheet......Page 166
7 How to Be Trustworthy......Page 170
Trustworthy Culture: Transparency......Page 173
Walking the Walk: Strategic Transparency......Page 174
Talking the Talk: The Power of Consistency......Page 177
Thought: Assumptions Behind a Culture of Transparency......Page 180
Trustworthy Process: Truth......Page 182
Structural: Beyond Blowing Whistles......Page 184
Internal: Conflict Is a Good Thing......Page 186
External: Cultivating Truth in the Ecosystem......Page 190
Trustworthy Behavior: Authenticity......Page 193
Knowledge: Know Thyself......Page 194
Skills: Equip for Exploration......Page 196
Making New Meaning......Page 198
Get Started Today: Worksheet......Page 199
8 How to Be Generative......Page 202
Generative Culture: Inclusion......Page 205
Walking the Walk: An Infrastructure for Inclusion......Page 207
Talking the Talk: Making Difference Visible......Page 209
Thought: Assumptions Behind an Inclusive Culture......Page 211
Generative Process: Collaboration......Page 213
Collaborative Brand......Page 215
Collaborative Strategy......Page 218
Generative Behavior: Relationship Building......Page 222
Interpersonal Relationship Building......Page 223
Network Relationship Building......Page 226
Must Read......Page 231
Get Started Today: Worksheet......Page 232
9 How to Be Courageous......Page 234
Courageous Culture: Learning......Page 238
Walking the Walk: The Power of Conversations and Failure......Page 239
Talking the Talk: Actions Speak Louder......Page 242
Cultural Assumptions: Free Your Mind......Page 245
Courageous Process: Experimentation......Page 247
Structural: Creating Space for Experimentation......Page 248
Internal: Experimentation and Measurement......Page 250
External: Shifting from Technology Experimentation to Management Experimentation......Page 252
Courageous Behavior: Personal Development......Page 254
Get Personal......Page 257
Just the Beginning......Page 258
Get Started Today: Worksheet......Page 259
10 What Now?......Page 262
Social Media Challenges Are Organizational Challenges......Page 263
How to Be the Catalyst for Change......Page 266
Red Pill or Blue Pill?......Page 267
A......Page 270
C......Page 271
G......Page 273
I......Page 274
M......Page 275
O......Page 276
S......Page 277
W......Page 279
Z......Page 280