How To Succeed as a Lifestyle Entrepreneur

C O V E R......Page 1
C O N T E N T S......Page 6
Why I Wrote This Book......Page 10
A Different Sort Of Entrepreneur......Page 14
The Traditional Entrepreneur......Page 18
The Lifestyle Entrepreneur......Page 20
Income......Page 38
Planning And Overall Management......Page 39
Financial Management......Page 40
Marketing......Page 41
It’s A Great Idea, But Is It A Business?......Page 42
Will It Fit Your Lifestyle?......Page 45
A Lifestyle Entrepreneur?......Page 50
The Reality Of Risk......Page 52
Failure Is A Possibility......Page 53
Learn To Be Analytical And Objective......Page 54
Prioritizing And Organizing......Page 57
Your Value And Your Hourly Rate......Page 59
Being Perceived The Best......Page 60
What Is Better?......Page 63
Your New Colleagues......Page 65
Summary......Page 66
C H A P T E R 4......Page 68
Guerilla Research: The Direct Approach......Page 71
What Do You Want To Find Out?......Page 73
Barriers To Entry......Page 77
Researching Your Market Niche......Page 79
Researching Via The Internet......Page 83
Evaluating Research Results......Page 89
Researching Your Competition......Page 91
Focus Of Research......Page 98
Marketing......Page 102
The Four Ps......Page 103
Marketplace Point Of View......Page 108
What Should Be Versus What Is......Page 110
Niche Marketing......Page 113
Test It First......Page 118
Uncovering The Money- Making Angle......Page 119
Considering Your Competition......Page 121
Using The Four Ps Of Marketing To Compete......Page 127
Summary......Page 128
Estimating Your Revenue And Expenses......Page 130
Financing: What Are The Possibilities?......Page 138
Lending Versus Investing......Page 141
Lending And The Lifestyle Business......Page 145
Equity Investing And The Lifestyle Business......Page 147
Summary......Page 150
Legal Structure......Page 152
Corporations......Page 153
Sole Proprietorship......Page 157
Partnership......Page 159
Limited Liability Companies ( Llcs)......Page 160
Professional Services Corporations......Page 163
Legal Structures And Health Insurance......Page 164
The Business Plan......Page 166
Components Of The Lifestyle Business Plan......Page 167
The Business Plan Constructor......Page 169
Indications Of Viability......Page 170
Goals And Objectives Of This Venture......Page 171
Procedures......Page 172
Summary Of Financial Needs......Page 173
Management Qualifications......Page 174
Marketing......Page 175
Competition......Page 176
Competitive Disadvantages......Page 177
Differentiation Message......Page 178
Potential Problems......Page 179
Problem Solutions And/ Or Mitigating Factors......Page 180
Estimated Start- Up Expenses......Page 181
Other Pre- Start- Up Expenses......Page 182
Estimated Income, First Year......Page 183
Sample Business Plan (from Business Plan Constructor)......Page 189
Background......Page 191
Breakeven......Page 192
Management......Page 193
Marketing Summary......Page 194
Target Market( S)......Page 195
Competitive Disadvantages......Page 196
Getting Message To Target Market......Page 197
Mitigating Factors......Page 198
For First 12 Months......Page 199
Managing Money......Page 202
Getting Paid Asap......Page 203
Paying Your Bills......Page 207
The Fixed- Overhead Trap......Page 209
Dealing With Taxes......Page 212
Summary......Page 221
Managing Time......Page 222
Prioritizing Your Time......Page 224
Organizational Geniuses......Page 225
Real Work......Page 226
Flexibility In Time Management......Page 227
Technology......Page 230
The New Self - Employment Infrastructure......Page 240
Special Issues Of Home Business......Page 242
Separating Work Life From Home Life......Page 243
Tax Deductibility......Page 244
Insurance Issues......Page 245
Summary......Page 246
Negotiating And Protecting Yourself......Page 248
Self- Protection......Page 251
( Or Other) Action......Page 259
Don’t Be Afraid Of Bigness......Page 260
Winning The Battle, Losing The War......Page 261
Summary......Page 263
Health Insurance......Page 264
Summary......Page 269
Common Mistakes, Myths, And Misconceptions Of Lifestyle Entrepreneurs......Page 270
Will Beat A Path To My Door......Page 271
A Lot More Business......Page 272
This Isn’t A Real Business......Page 273
Pretending To Be A Big Business......Page 274
Charging By The Hour......Page 275
Lower Price Means More Sales......Page 276
Big Business Has All The Advantages......Page 277
Overbuying Technology......Page 279
I N D E X......Page 282