How to solve it

Introduction (Why the Business World Needs Another Buzzword).  PART I:   THE IDEA.  1 Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2 A Real-Life Yoda on Billion Dollar Businesses. 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People. 4 Talking the Business Growth Talk. The Language of Integration Marketing (Part 1).  PART II:   THE STRATEGY.  5 Why Strategic Integration Marketing? Three Magic Words. 6 Taking That First Step Forward. Creating Your Integration Marketing Growth Strategy.  PART III:   THE MASTERY.  7 More Words that Matter. The Language of Integration Marketing (Part 2). 8 Minimizing Guesswork, Maximizing Growth. Using the Integration Marketing Score. 9 Google, Snoop Dogg, and Some Bling-Bling. Clever Integration Marketing Tactics Everywhere You Look.  EXTRA CREDIT.  10 One More Benefit. Integration Marketing as Ecology. Appendix Integration Spottings. Index.