How to Present: The Ultimate Guide to Presenting Live and Online

Cover
Title Page
Copyright Page
Contents
Foreword
About the author
	Style and approach
Thank you!
Introduction Welcome to this book
	Top 10 business presentation mistakes
	How to get the best value from this book
Chapter 1 Persuasive presenting at a glance
	Looking at the research
	What does all this mean?
	Nerves and presenting
Phase 1: Analysis: Be clear on your goals
	Chapter 2 Working out what you want to achieve from your presentation
		Preparing for a presentation with a five-step analysis
Phase 2: Design: Write your presentation
	Chapter 3 Structure your message
		An audience-focused model
	Chapter 4 Design your presentation
		Storyboarding: a magical design technique
		Taking advantage of the storyboarding benefits
	Chapter 5 Script your presentation
		Step 0: Hook your audience’s attention
		Step 1: Build rapport with your audience
		Step 2: Assert your perspective using a leading statement
		Step 3: Motivate your audience to pay attention
		Step 4: Proactively manage audience objections
		Step 5: Control and relax your audience
		Step 6: Deliver the facts, figures and data
		Step 7: Explain the steps for implementing your ideas
		Step 8: Provide any other information
		Step 9: Summarise your three key points
		Step 10: Call your audience to action
		Step 11: Manage questions and answers
		Step 12: Highlight negative and positive consequences
		Step 13: Close with a sizzle!
	Chapter 6 Finalising your Persuasion Blueprint
		Relating the Persuasion Blueprint to the 4MAT System
		Looking at an example script
		Some final pointers
	Chapter 7 Watch your language!
		Avoid turning your audience off
		Using electrifying, polished language in your presentation
		Using rhetorical questions
	Chapter 8 The art of storytelling
		A technique for telling memorable stories
		Exploring storytelling techniques
Phase 3: Delivery: Captivate your audience
	Chapter 9 Warm up your mind
		Yes, unfortunately, you do need to rehearse
		Using the power of your mind to manage your nerves
		Understanding the impact of personality on nervousness
	Chapter 10 Warm up your body and voice
		Warm up your body
		Warm up your voice
		Using tongue twisters to warm up
	Chapter 11 Managing your nerves
		‘Extending the self’ to reduce nerves and connect with your audience
	Chapter 12 Speak with confidence
		Using your voice effectively when you present
		Making use of technology for in-person presentations
	Chapter 13 Congruent body language
		Understanding body language
		Using a lectern
		The role of smiling
	Chapter 14 Engage and entertain
		Engaging and stimulating your audience
	Chapter 15 Dealing with difficult people
		Keeping your audience on side
		Managing difficult behaviour without causing negative ripples
	Chapter 16 Using visual aids
		Take the test: will your slides be lethal?
		The purpose of slides
		Presenting technical information
		Setting up before your presentation
		How well do audiences look and listen concurrently?
		Operating the slides for face-to-face presentations
		Using a flipchart or whiteboard
	Chapter 17 Setting up the room for live presentations
		The best room set-up
	Chapter 18 Getting positive feedback
		A feedback model to boost your confidence
	Chapter 19 Delivering your message virtually
		Setting up your visual space
		A note about hybrid meetings
	Chapter 20 Engaging online audiences
		Setting your boundaries for success
		Understanding how eye contact is different online
		Using slides in your virtual meeting
		Interacting with your virtual audience
And now it’s up to you
Appendix Presenter checklist
	Phase 1: Analysis
	Phase 2: Design
	Phase 3: Delivery
Index
EULA