How to prepare a business plan

Contents......Page 6
Acknowledgements......Page 8
Introduction......Page 10
Clarity......Page 14
Designing the business plan......Page 15
Getting down to it......Page 16
Tackling each section......Page 17
Simple cash flow forecasts......Page 26
Is a cash flow forecast of any real use?......Page 27
Principles to observe when filling in a simple cash flow form......Page 28
The break-even analysis......Page 37
The very small business......Page 39
Example 3.1: Alexander Battersby......Page 40
Example 3.2: Nicola Grant......Page 50
Retail and catering......Page 55
Example 4.1: Flurry Knox......Page 59
Example 4.2: Robert Herrick and Deirdre Williams......Page 64
Catering......Page 72
Example 4.3: Osbert Wilkinson......Page 74
Example 5.1: Marcus Garside......Page 81
Example 5.2: Rosemary Rambler and Muriel Tonks......Page 83
Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman......Page 94
Expanding a business......Page 102
Example 6.1: John S Brook......Page 105
Example 6.2: Kenneth Jackson Allen and Anthony Kevin Spooner......Page 110
Example 6.3: George Weston......Page 115
The market......Page 121
Example 7.1: Norbury Williams......Page 125
Planning the borrowing......Page 127
How not to write a business plan – or run a business......Page 135
Maintaining the plan......Page 141
Small business and the trade cycle......Page 148
Monitoring progress......Page 153
Example 3.1: Alexander Battersby (page 31)......Page 154
Example 5.2: Rosemary Rambler and Muriel Tonks (page 74)......Page 157
Example 3.2: Nicola Grant (page 41)......Page 163
Example 4.2: Robert Herrick and Deirdre Williams (page 55)......Page 164
Example 4.3: Osbert Wilkinson (page 65)......Page 168
Example 5.1: Marcus Garside (page 72)......Page 169
Example 5.3: Turbotte Manufacturing Company (page 85)......Page 170
Postscript......Page 172
Where to go for further advice......Page 173
Appendix 1: Help for small businesses......Page 177
Appendix 2: Useful names, addresses and websites......Page 182