How safe is eating chicken?: a study on the impact of trust and food risk communication on consumer behaviour in the European Union

Contents......Page 6
Acknowledgements......Page 7
Notes on Contributors......Page 8
1. Why a project on food risk communication and consumers’ trust in the food chain? / Donato Romano......Page 10
2. Food choice in the context of a food hazard: Insights from psychological experiments / Michele Graffeo, Lucia Savadori, Nicolao Bonini, Luigi Lombardi, Katya Tentori, and Rino Rumiati......Page 22
3. Trust from hope to action / Bruna De Marchi, Susanna Greco, Luigi Pellizzoni, Bettina Bock, and Jo-An Wiersum......Page 40
4. Trust across Europe: Results from a cross-country survey / Alexandra E. Lobb, W. Bruce Traill, Mario Mazzocchi, and Diane McCrea......Page 66
5. Role of trust and risk in consumer food choice: The SPARTA model / Mario Mazzocchi, Alexandra E. Lobb, W. Bruce Traill, and Alessio Cavicchi......Page 90
6. A simulation program for analysing social diffusion of trust after a food safety incident / Volker Saggau, Claus-Hennig Hanf, and Paolo Patelli......Page 104
7. Trust lost and regained: A welfare analysis of food risk communication strategies / Gianluca Stefani, Donato Romano, Paolo Patelli, and Alessio Cavicchi......Page 124
8. The TRUST project: Summary of main findings / Donato Romano and Gianluca Stefani......Page 144
Author index......Page 152