Health and Wellness Tourism: Emergence of a New Market Segment

Front Matter....Pages i-viii
A Comparative Study of Thermal Legislation in the Galicia–North Portugal Euroregion....Pages 1-20
Health and Wellness Tourism: A Strategic Plan for Tourism and Thermalism Valorization of São Pedro do Sul....Pages 21-31
Networks in the Health and Welfare Sector: A Study Beyond Borders – Portugal/Spain....Pages 33-46
Eurocity Chaves-Verín: Regional Development Strengthened by Spa-Linked Research and Professional Education....Pages 47-62
Promotion and Marketing: Marketing Strategies, Italy, Regional Development....Pages 63-76
Quality Management in Spanish Thalassotherapy Centers....Pages 77-99
Motivations for Implementing a System of Quality Management in Spanish Thalassotherapy Centers....Pages 101-115
Barriers to Implementing Quality Management in Spanish Thalassotherapy Centers....Pages 117-131
Social Program Hydrotherapy IMSERSO in Horizon 2020....Pages 133-151
Diversity and Interconnection: Spas, Health and Wellness Tourism....Pages 153-164
Innovation in Thermalism: An Example in Beira Interior Region of Portugal....Pages 165-180
Back Matter....Pages 181-183