Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption: Contributions from Economics and Social Sciences

Contents
Introduction: Consumer Theory Today Is Unthinkable Without Headstrong and Unorthodox Pioneers
	1 Science Lives Precisely Also from Deviants
	2 What Is Critical Consumer Theory?
	3 Overview of the Contributions
	References
Part I: In Search of Individual Satisfaction
	Bell, Campbell and the Soul of Modern Consumerism
		1 The Modernity of Modern Consumption
		2 Daniel Bell: The Cultural Contradictions of Capitalism (1976)
			2.1 Biography and Books
			2.2 Origin and Structure
			2.3 An Unholy Trinity
			2.4 The Bourgeois Society as an Ideal Type
			2.5 The Modern(istic) Culture
			2.6 Hedonism and Consumption
		3 Interim Review
		4 Colin Campbell: The Romantic Ethic and the Spirit of Modern Consumerism (1987)
		5 Final Consideration
		References
	Untitled
	Of Markets and People: Tibor Scitovsky´s Joyless Economy
		1 Preliminary Remark
		2 Vita Activa Between Old Europe and the New World
			2.1 The Out-Migrant
			2.2 The One-Walker
		3 The Joyless Economy
			3.1 The Joyless Economy as a Research Program on Human Welfare
				3.1.1 Scitovsky´s Programme in Brief
				3.1.2 The Psychology and Economics of Motivations
				3.1.3 The American Lifestyle
				3.1.4 The Message: Less Puritanism, More Enjoyment of Life!
			3.2 First Reactions: So What?
			3.3 The Second Edition
		4 Bore or Long-Term Performer?
			4.1 Twenty Years Later
			4.2 And Today? Rarely Quoted, Little Noticed
			4.3 Why Only, Why?
			4.4 Scitovsky: An Outsider?
		5 After Note
		References
	Albert O. Hirschman: Pioneer of an Action-Oriented Consumption Theory
		1 A Life Between Exit and Voice
		2 Crossing Borders
		3 Reaction Modes
			3.1 Exit
			3.2 Voice
			3.3 Combinations of Exit and Voice
			3.4 Loyalty
		4 Disappointment
		5 Legacy
		References
Part II: In Search of Environmental Sustainability
	Kenneth Ewart Boulding: Economics and Ecology
		1 Biographical Sketch of Kenneth Ewart Boulding
		2 Selected Contributions of K. E. Boulding to a Critical Theory of Consumption
			2.1 Consumption and Production
			2.2 Consumers and Firms
			2.3 Non-market Economy and Market Economy
			2.4 Basic Institution: Private Household
			2.5 Spaceship Economy Versus Cowboy Economy
		3 Implications for Consumption and Consumer Theory
		References
	Sustainable Development Is the Alternative to Capitalism: Memories of Gerhard Scherhorn
		1 Gerhard Scherhorn: Lateral Thinker and Initiator
		2 Recollection of Our Interaction in the Research Group Ethical-Ecological Rating
		3 Joyous Serenity
		4 Boundless Optimism
		References
	Georg Simmel: Fashion and Beauty
		1 Introduction
			Overview 1 Facts About Fast Fashion. Source: Frey 2020
		2 Life and Work
			2.1 Curriculum Vitae
			2.2 Complete Works
			2.3 Aesthetics
		3 Philosophy of Fashion
			3.1 Contents
			3.2 Mathematics of Oscillations
			3.3 Quantitative Models for Fashion
		4 Fast Fashion, Aesthetics and Sustainability
		5 Simmel, Siri of the Belle Époque?
		References
	Review and Outlook: ``Rethinking Consumer Theory!´´ Suggestions at the Founding Workshop of the Bamberg Group
		1 First, Some Very Personal Questions that I Keep Asking Myself
		2 Building Blocks 1: Possible Basic Questions to Ask
		3 Building Blocks 2: Possible Practical Questions to ``Consumer Bodies´´
		4 Consumer Theory: Basic Starting Points
		References