Handbook of Hospitality Marketing Management

Content: 
Copyright, Page iv
Preface, Pages vii-x
List of Contributors, Pages xi-xxii
Chapter 1 - Marketing hospitality and tourism experiences, Pages 3-31
Chapter 2 - Socially responsible hospitality and tourism marketing, Pages 32-58
Chapter 3 - Hospitality marketing mix and service marketing principles, Pages 59-84
Chapter 4 - Branding, brand equity, and brand extensions, Pages 87-118
Chapter 5 - Relationship and loyalty marketing, Pages 119-152
Chapter 6 - Advertising, public relations and crisis management, Pages 153-185
Chapter 7 - Distribution channels and e-commerce, Pages 186-208
Chapter 8 - Service quality and business performance, Pages 209-236
Chapter 9 - Motivations, attitudes, and beliefs, Pages 239-265
Chapter 10 - Travelers' information search behavior, Pages 266-295
Chapter 11 - Customer satisfaction, service failure, and service recovery, Pages 296-323
Chapter 12 - Experiential consumption: Affect — emotions — hedonism, Pages 324-352
Chapter 13 - Psychology of pricing: A review and suggestions, Pages 353-380
Chapter 14 - Destination branding and marketing: The role of marketing organizations, Pages 383-411
Chapter 15 - Push-pull dynamics in travel decisions, Pages 412-439
Chapter 16 - Group decision making, Pages 440-470
Chapter 17 - Internal marketing, Pages 473-500
Chapter 18 - Strategic alliances, Pages 501-523
Chapter 19 - Research on the casino industry, Pages 524-547
Index, Pages 548-552