Guiding the Digital Transformation of Organizations

PART 1.  DIGITAL STRATEGY
Chapter 1. Digital Innovation and Disruption
	The Evolving Nature of Markets and Firms
	Three Eras of Digital Disruption
	Revisiting Fortune’s Most Admired Companies
	The Evolving Landscapes of Industries
	A Recap and Look Ahead
Chapter 2. Digital Strategy Fundamentals
	The Goal of Digital Strategy: Agility
	The Grammar of Digital Strategy: Business Models
		General Electric (GE): Operational Excellence in Action
		Kraft Foods: Customer Intimacy in Action
		Apple: Product Leadership in Action
		Final Thoughts about Business Models
	The Logic of Digital Strategy: Competitive Moves
		Experimentation at the Edge
		Collision at the Core
		Reinvention at the Root
		The Logic of Digital Strategy Formulation and Evolution
	A Recap and Look Ahead
Chapter 3. Digitalized Business Models for Pipeline Ecosystems
	Why Pipeline Ecosystems Exist
		Economies of Scale and Scope
		Transaction Costs
		Intermediation
	Digitalizing Pipeline Ecosystems
		Era 1
		Era 2
			Purely-Digital Value-Units
			Platforms
			Omni-Channel Promotion, Ordering and Delivery
			Payment and Trust Systems
		Era 3
		The Promise of Car Data
	Disintermediation, Reintermediation and Intermediary Transformation
	A Recap and Look Ahead
Chapter 4. Digital Strategy Formulation for Pipeline Organizations
	Digitalization and the Value Disciplines
	Platform Design
		Modularity
		Tight-Coupling and Loose-Coupling
		Global and Local
		Platforms: Best Practices
	Platforms and the Domains of Digitalization
		The Operational Domain
		The Analytical Domain
		The Collaborative Domain
	Digital Strategy Formulation
		Strategic Intent
		Business Model Enhancement, Replication and Innovation
	Digital Strategy Formulation in Practice
		Finnair
		UPS-SCS
	Sustaining Competitive Positions
	A Recap and Look Ahead
Chapter 5. Digital Strategy and the External Sourcing of Capabilities
	Externalizing Organizations’ Capabilities
	Tactics for Lessening Clients’ Dependence on Sourcing Providers
		Multisourcing
		Crowdsourcing
	Governing the External Sourcing of Capabilities
	External Sourcing and Digital Strategy Formulation
		Digital Strategy Formulation
		Business Model Adaptations
	Achieving External-Sourcing Agility at Commonwealth Bank of Australia
	A Recap and Look Ahead
Chapter 6. Digitalized Business Models for Network Ecosystems
	Why Network Ecosystems Exist
		Network Effects
		Two-Sided Markets
		Multi-Sided Markets
		Winner-Take-All Markets
	Crowd-Based Capitalism
	Digitalizing Network Ecosystems
		Era 1
		Era 2
		Era 3
	Blended Organizations
	A Recap and Look Ahead
Chapter 7. Digital Strategy Formulation for Network Organizations
	Business Models for Network Organizations
	Strategic Intent for Network Organizations
	Market Design and Market Platform Design
		Market Design
		Market Platform Design: Digitalizing the Operational Domain
		Market Platform Design: Digitalizing the Analytical Domain
		Market Platform Design: Digitalizing the Collaborative Domain
	Digital Strategy Formulation
		How Fast Should each Community Grow?
		What Pricing Mechanisms Should Be Applied to each Community?
		Should a New Feature Be Added?
		Should Transactions and Participant Behaviors Be Regulated?
		How Many Communities Should Connect to the Market Platform?
		Evolving Network Organizations’ Business Models
	Sustaining a Network Organization’s Competitive Position
	A Recap and Look Ahead
Chapter 8. Grappling with the Risks of Digitalization
	Nature of Digitalization Risks
		Malicious Intrusions
		Natural Disasters
		Legal and Regulatory Requirements
		New Digital Technologies
		Actions of Competitors
		External Sourcing
		Inability to Respond
	Risk Management: A General Overview
		Risk Planning
		Risk Assessment
		Ongoing Risk Control
		An Exercise in Digitalization Risk Assessment
	Digitalization Risk Management Practices
		Securing Digital and Business Platforms Against Malicious Intrusions
		Intra-Organizational Information Sharing Regarding Malicious Intrusions
		Extra-Organizational Information Sharing about Malicious Intrusions
	The Board of Directors and Digitalization Risk Management
	Accounting for Digitalization Risks in Digital Strategy Formulation
	A Recap and Look Ahead
Chapter 9. Executive Mandates: Digital Strategy
	Embrace a Digitalized Ecosystem Mindset
	Innovate and Iterate
	Invest in Data and Analytics
	Evolve Processes and Platforms at Multiple Speeds
	Track and Evaluate Intangible Digital Assets
	Cultivate a Digitalization Culture
	A Recap
PART 2.  DIGITAL INVESTMENT
Chapter 10. The Digital Investment Enigma
	The Benefits Were Never There
	The Benefits Were Overstated
	Inadequate Efforts Were Taken to Attain the Benefits
	A Recap and Look Ahead
Chapter 11. Strategic Focus
	The IT Productivity Paradox
	Strategic Focus
		Digital Platform Operations and Technology Services
		Business Platform Efficiency
		Business Platform Effectiveness
		Business Model Innovation
	Impacting Overall Financial Performance
	A Recap and Look Ahead
Chapter 12. Value Pathways
	Mandate Value Pathway
	Digital Platform Renewal Value Pathway
	Business Platform Enhancement Value Pathway
	Competitive Necessity Value Pathway
	Competitive Advantage Value Pathway
	Options Generator Value Pathway
	A Recap and Look Ahead
Chapter 13. Building a Persuasive Business Case
	The Innovation Cycle
	Strategic Business Cases and Financial Business Cases
	Building Strategic Business Cases
	Building Financial Business Cases
		Costs Flows Associated with Digital Investment Proposals
		Benefits Flows Associated with Digital Investment Proposals
		Summary
	A Recap and Look Ahead
Chapter 14. Monetizing Benefits Flows
	Touch Point Analysis
	Financial Analysis Techniques and Sensitivity Analysis
	Monetization in Practice: Business Platform Renewal at BioGen
		Just How Persuasive is this Business Case?
	Monetization in Practice: Intel’s Value Dials Methodology
	A Recap and Look Ahead
Chapter 15. Implementation Planning
	The Implementation Process
	Organizational Change
		Assessing the Extent of Organizational Change: The Wentworth Projects
		Change Management Principles and Tactics
	A Recap and Look Ahead
Chapter 16. Project Management Planning
	The Nature of Projects
	Project Success and Failure
	The Nature of Digital Investment Projects
		Heightened Project Deliverables Specifications Uncertainty
		Depressed Benefit Flows
		Heightened Cost Flows
	Proven Project Management Practices
		Project Scoping
		Project Planning
		Project Organization
		Project Stage-Gating
		Project Control
		Post-Project Review
		Project Scoping with Coors’ Point-of-Sales (POS) Application Suite
	A Recap and Look Ahead
Chapter 17. Executive Mandates: Digital Investment
	Accentuate Bottom-Line Impacts
	Argue Comprehensively, but Conservatively
	Pepper Arguments with Soft Facts
	Invest Early and Late
	Assign Accountability for Realizing Bottom-Line Impacts
	A Recap
PART 3. PLATFORM MANAGEMENT
Chapter 18. A Perpetual Balancing Act
	Navigating the Balancing Act
	Background
	The Increasing Difficulty of Maintaining an Appropriate Balance
	A Recap and Look Ahead
Chapter 19. Business Processes
	Specifying End-to-End Business Processes
	Rationalizing End-to-End Business Processes
		Process Specification
		Process Measurement
		Process Improvement
	Business Process Modeling and Business Process Digitalization
	A Recap and Look Ahead
Chapter 20. Business Platforms
	The Benefits of Hosting Business Processes on a Business Platform
		Benefits of Shared Databases
		Benefits from Standardized Business Processes
		Benefits of Business Process Integration
	Applying Standardized and Integrated Business Processes
		A Globally-Integrated, Locally-Unique Business Platform
		A Globally-Integrated, Globally-Standardized Business Platform
		A Locally-Isolated, Globally-Standardized Business Platform
		A Locally-Isolated, Locally-Unique Business Platform
		Business Process Standardization and Integration at Warby Parker
	Managing Global Business Platforms
	A Recap and Look Ahead
Chapter 21. Enterprise Resource Planning Systems
	The Challenge of Implementing Global Business Platforms
		Challenge: Standardizing Global Business Processes
		Challenge: Integrating Global Business Processes
	The Arrival of Enterprise Resource Planning (ERP) Systems
	The Nature of ERP Systems
	Celanese’s OneSAP Project ,
	Alternatives to ERP Systems
	A Recap and Look Ahead
Chapter 22. Digital Platforms
	The Nature of Digital Platforms
	The Benefits of Standardized Digital Platforms
	Standardizing the Desktop Environment at ABN Amro
	Cloud-Based Services
	A Recap and Look Ahead
Chapter 23. Platform Management Challenges
	Platform Challenges at Charles Schwab Corporation
	Effective Platform Management
	A Recap and Look Ahead
Chapter 24. Enterprise Architecture Design
	The Nature of Enterprise Architectures
		Globally-Integrated, Locally-Unique Enterprise Architectures
		Globally-Integrated, Globally-Standardized Enterprise Architectures
		Locally-Isolated, Globally-Standardized Enterprise Architectures
		Locally-Isolated, Locally-Unique Enterprise Architectures
		Enterprise Architecture: Levels of Analysis
	Enterprise Architecture Implementation
	Modular Services Architectures ,
		Delivery Corp’s Transition to a Modular Enterprise Architecture
	A Recap and Look Ahead
Chapter 25. Digitalization Governance Design
	Three Domains of Digitalization Decisions
	Digitalization Governance System Objectives
	Digitalization Governance System Postures
	Digitalization Governance System Mechanisms
	Project-Level Digitalization Governance
	Information Governance at Intel
	A Recap and Look Ahead
Chapter 26. Digitalization Organization Design
	Three Key Interaction Networks
	Prototypical Digitalization Organization Designs
		Partner Model
		Platform Model
		Variations on the Partner and Platform Models
	Energizing Digital Innovation at the YCH Group
	A Recap and Look Ahead
Chapter 27. Executive Mandates: Platform Management
	Combat Complacency
	Crystallize the Competitive Value of Global Platforms
	Expose Digital Innovation Sweet Spots
	Instill a Forward-Looking Bias into Platform Design
	Configure Systems of Participant Interlocks
	A Recap
APPENDIX: Basic Concepts
	What is an Information System?
	Distinctions between Data, Information and Knowledge
	Basic Types of Information Systems
		Operational Processes
		Managerial Processes
	Data, Information and Knowledge Use within Information Systems
	Information Systems in Practice
GLOSSARY
	CHAPTER 1: Digital Innovation and Disruption
	CHAPTER 2: Digital Strategy Fundamentals
	CHAPTER 3: Digitalized Business Models for Pipeline Ecosystems
	CHAPTER 4. Digital Strategy Formulation for Pipeline Organizations
	CHAPTER 5. Digital Strategy and the External Sourcing of Capabilities
	CHAPTER 6. Digitalized Business Models for Network Ecosystems
	CHAPTER 7. Digital Strategy Formulation for Network Organizations
	CHAPTER 8. Grappling with the Risks of Digitalization
	CHAPTER 9. Executive Mandates: Digital Strategy
	CHAPTER 10. The Digital Investment Enigma
	CHAPTER 11. Strategic Focus
	CHAPTER 12. Value Pathways
	CHAPTER 13. Building a Persuasive Business Case
	CHAPTER 14. Monetizing Benefits Flows
	CHAPTER 15. Implementation Planning
	CHAPTER 16. Project Management Planning
	CHAPTER 17. Executive Mandates: Digital Investment
	CHAPTER 18. A Perpetual Balancing Act
	CHAPTER 19. Business Processes
	CHAPTER 20. Business Platforms
	CHAPTER 21. Enterprise Resource Planning Systems
	CHAPTER 22. Digital Platforms
	CHAPTER 23. Platform Management Challenges
	CHAPTER 24. Enterprise Architecture Design
	CHAPTER 25. Digitalization Governance Design
	CHAPTER 26. Digitalization Organization Design
	CHAPTER 27. Executive Mandates: Platform Management
	APPENDIX: Basic Concepts