Graphic Design School: The Principles and Practice of Graphic Design

Cover
Title Page
Copyright
Contents
INTRODUCTION
PART ONE: PRINCIPLES
	CHAPTER ONE: RESEARCH AND CONCEPTS
		Basics of research
		Linear reasoning/lateral thinking
		Exploratory drawing
		Visualizing ideas
		Theories of image and text
		Audiences, markets, and concepts
		Scheduling, organizing, and finalizing
		Chapter 1: Assignments
	CHAPTER TWO: FUNDAMENTALS OF COMPOSITION
		Basics of composition
		Form and space
		Symmetry/asymmetry
		Basic principles of design layout
		Styles of layout
		Pace and contrast
		Size and format
		Identity and extended systems
		Photography and illustration
		Chapter 2: Assignments
	CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY
		Typography and meaning
		The anatomy of type
		Understanding and selecting typefaces
		Spacing
		Readability and legibility
		Typographic emphasis and hierarchy
		Typographic rules/boxes and ornaments
		Text as image
		Chapter 3: Assignments
	CHAPTER FOUR: FUNDAMENTALS OF COLOR
		Color terminology
		Color legibility, contrast, and harmony
		Color associations
		Color as information
		Chapter 4: Assignments
PART TWO: PRACTICE
	CHAPTER FIVE: TOOLS AND TECHNOLOGIES
		Photography basics and sourcing images
		InDesign
		Photoshop
		Illustrator
		Animate and After Effects
		Chapter 5: Assignments
	CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS
		Preparing files for print
		Creating a convincing presentation
		Paper stocks and finishing
		Printed color
		Print media
		Digital printing
		Correcting color proofs and press checks
		Chapter 6: Assignments
	CHAPTER SEVEN: WEB DESIGN
		Project development process overview
		Project structures
		Web tools
		Initial consultations
		Information architecture (IA)
		Flowcharts and wireframes
		Common elements of a web layout
		Designing for the Web
		Mobile application design
		Working with content management systems
		Search engine optimization (SEO)
		Online portfolios
		Chapter 7: Assignments
	CHAPTER EIGHT: EXPERT PATHS
Glossary
Bibliography
Online resources
Index
Acknowledgments
EULA