Graphic Design as Communication

GRAPHIC DESIGN AS COMMUNICATION
 Copyright
 Contents
 List of Illustrations
 Acknowledgements
 1 Introduction
 Introduction
 Who is this book for?
 What is this book about?
 Chapter outlines
 2 Graphic Design and Communication
 Introduction
 What is graphic design?
 The functions of graphic design
 Information
 Persuasion
 Decoration
 Magic
 Metalinguistic and phatic functions
 What is communication?
 Communication theory
 Semiology
 Signs and codes
 Conclusion
 Further reading
 3 Meaning: Words and Images
 Introduction
 Types of signs
 Meaning: denotation and connotation
 Meaning: layout. Meaning: anchorage and relayFoucault and graphic design
 Metaphor/metonymy/synechdoche
 Conclusion
 Further reading
 4 Social, Cultutal and Economic Functions
 Introduction
 The relation to society and culture
 Society
 Social functions
 Culture
 Cultural functions
 Childhood
 Gender
 The relation to economics
 Consumption
 Anti-consumption
 Conclusion
 Further reading
 5 Audiences and Markets
 Introduction
 Target practice
 Ethnicity/race
 Age
 Gender
 Conclusion
 Further reading
 6 Modernism
 Introduction
 What is modernism?
 Modernism and graphic design
 European modernism. American modernismConclusion
 Further reading
 7 Postmodernism and Globalisation
 Introduction
 What is postmodernism?
 Postmodernism and graphic design
 What is globalisation?
 Globalisation and graphic design
 Conclusion
 Further reading
 8 Graphic Design and Art
 Introduction
 Art, graphic design and meaning
 The artist and the designer
 Cultural significance
 Expression and individuality
 Creativity and problem-solving
 Function
 Aura
 Conclusion
 Further reading
 9 Conclusion
 Bibliography
 Index.