Globalized Sport Management in Diverse Cultural Contexts

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of contributors
1 Globalized sport management in diverse cultural contexts: an introduction
	Introduction
	Globalization and cross-cultural context
	Managerial concerns in global sports
	Emerging trends and practices
	About this book
	References
Part I: Uniqueness and comparisons
	2 A comparison of Canadian and Belgian youth sport participation profiles
		Introduction
		Contextual framework
		Purpose of study
		Method
		Results
		Discussion
		Conclusion
		References
	3 Purchasing power? A cross-sport comparison of the use of imported athletes in Czech sports
		Introduction
		Review of literature
		Results and discussion
		Conclusion
		References
	4 Complementarity or substitution: a cross-country comparison of the relationships between sport spectatorship and physical activity participation
		Introduction
		Method
		Results
		Discussion
		References
	5 Who rules the sport governance? Analysis of CEOs leading sports federations in Germany
		Introduction
		Review of literature
		Method
		Results
		Discussion
		References
	6 Shifting working culture to successfully hosting the Taipei Universiade
		Introduction
		Situation analysis
		Conclusion
		References
	7 Sport management scientific development in Brazil
		Introduction
		Method
		Results
		Discussion
		References
	8 Market segmentation of football fans in Poland
		Introduction
		Review of literature
		Method
		Results
		Discussion
		References
Part II: Social issues and opportunities
	9 Despite success, media coverage lags: the paradox in women’s football coverage
		Introduction
		Media coverage in women’s sports
		Media coverage of the USWNT
		Conclusion
		References
	10 Inequalities persist for U.S. women’s football
		Introduction
		Conclusion
		References
	11 Golden goals: professional women’s football clubs and feminist themes in marketing
		Introduction
		Review of literature
		Method
		Results
		Discussion
		References
	12 Visibilities of American black males in professional sports and sport films: contrasts over 80 years, 1930–2009
		Introduction
		Review of literature
		Method
		Results
		Discussion
		Notes
		References
	13 Ethnic diversity and the ascension of American basketball: a socio-cultural and historical analysis
		Introduction
		Review of literature
		Method
		Results
		Discussion
		Conclusion
		References
	14 Political tensions and their impact on athletes: a case study in Venezuela
		Introduction
		Method
		Results
		Discussion
		Notes
		References
Index