Globalization and Media in the Digital Platform Age

Cover
Half Title
Title Page
Copyright Page
Contents
Preface
1 Globalization in the Age of Digital Platforms?
	Is Globalization Dying?
	Globalization in the Era of Digital Platforms
	What Is a Digital Platform?
	Definitions of Globalization
	Keywords in Globalization
	Three Paradigms to Globalization Studies
		Modernization Approach
		Critical Political Economy Approach
		Cultural Globalization Approach
	Six Dimensions in Globalization Studies
		Economy
		Politics
		Culture
		Technology
		Global Consumption
		Diaspora
	How to Interpret Globalization: The World Is Flat vs. The World Is Asymmetrical
	Questions
2 Media History in the Age of Globalization
	Oral Communication and Early Written Materials
	The Printing Press and Capitalism
	The Telegraph and the Electronic Media Era
		Development of Broadcasting: The Core of Electronic Media
	The Advent of the Digital Age
	Digital Platform and Media Convergence Era
		Evolution of Social Network Sites
	Questions
3 Approaches to Globalization in the Age of Digital Platforms
	Theorization of Globalization: Political Economy vs. Cultural Studies
	Free Flow of Information
	World-System Theory
	Cultural Hybridization
	Case Study: Hybridization in Japanese Popular Culture and the Korean Wave
	Glocalization/Localization
	Regionalization
	Transnationalization
	Soft Power and Cultural Diplomacy
	Questions
4 From Cultural Imperialism to Platform Imperialism
	Definitional Essay: The Discourse of the West vs. the East in Media Studies
	The Evolution of Imperialism
	Cultural Imperialism
	Is Imperialism Disappearing in the Era of Globalization?
		Development in Local Culture
		Peripheral Vision
		Active Audience Theory
	Counter-Reverse Cultural Imperialism
	Emergence of Platform Imperialism
	Increasing Dominance of American Platforms
	Commodification of Data and Digital Platforms
	Asymmetries in Digital Platforms
	Questions
5 The Nation-State: Dead or Alive
	The Formation of Nation-State in the 15th Century
	Major Roles of the Nation-State
	The End of Nation-State
	What Is Replacing Nation-States? The Rise of Non-Nation Entities
	Critiques to the Globalists
	Balances between Nation-States and Globalization
	Nation-States in the Media and Cultural Industries
	Nation-State and Digital Platforms
	Interplay between Nation-States and Platform Corporations
	Questions
6 The Business of Global Media Industries
	The Growth of the Global Media Industries
	Major Media Corporations around the World
	Alphabet (Google)
	The Walt Disney Company
	Corporate Convergence
	The Emergence of De-convergence in the Media Industry
		Case Study: De-convergence of News Corporation
	New Wave of Media Convergence
		Convergence between Digital Platform and Digital Platform
		Convergence between Content Firms and Content Firms
	Questions
7 Smartphones in the Era of Globalization
	Smartphone Revolution in the Early 21st Century
	Globalization in the Smartphone Era
	Case Study: iPhone’s Globalization Process
	Global Dominance of Android Operating System
	Global Digital Divide in the Smartphone Era
	Questions
8 Globalization and Broadcasting
	Changes in the Global Broadcasting System
	Global Trade of Television Programs
	Global Television Formats
	Case Study: Television Formats in the Korean Broadcasting Industry
	Netflix as a Cultural Platform in the Broadcasting Industry
		Growth of Netflix
		Netflix as a Digital Platform
		Globalization of Netflix in the Realm of Screen Media
	Questions
9 The Cultural Politics of Film
	Growth of the Global Film Markets
	Globalization and Films
		Global Trade of Films
		Runaway Productions
		Remaking of Films
		Cultural Issues Embedded in the Globalization of Film
	Hollywood vs. The Third Cinema
		Hollywood as The First Cinema
		Asian Cinema as The Third Cinema
		Bollywood
		Chinese Cinema
		Mexican Cinema
		Western Cinema vs. Third Cinema
	Case Study: The (Indie) Film Industry in the Digital Platform Era
	Questions
10 The Culture of Global Music
	Globalization and Music
	The Global Music Industry in the 21st Century
	YouTube as a Social Media Platform and Localization
	Online Streaming Services and Globalization: European Spotify Now Plays in Japan
	The Global Rise of K-Pop in the Age of Social Media
	Hybridization of K-pop around the Globe
	Case Study: BTS and a Global Fandom
	Questions
References
Index