Getting Illustration Clients

Cover
Half-title
Copyright
Title
Dedication
	Contents
Introduction
	What is illustration and who is this book for?
1. HOW DOES ILLUSTRATION COMMISSIONING WORK?
	Who and how? Outlining the commissioning process
	In which areas can an illustrator get clients?
	Who will commission me? Who do I approach?
	Chapter summary
2. WHAT DO CLIENTS WANT?
	What kind of work should I be putting in my folio?
	Children’s publishing
	Publishing: jacket and interior illustration – fiction
	Jacket and interior illustration: educational and non-fiction publishing
	Graphic novels, comics and independent publishing
	Independent massproduced publishing
	Editorial – magazines and newspapers
	Advertising and design
	Screen-based – concept art for games, animation and illustration-led animation
	Surface pattern, decorative licences and greetings cards
	Chapter summary
3. HOW TO GET YOURSELF SEEN?
	How to promote yourself
	Finding contacts: how to build a targeted contact list
	Allowing clients to find you – your digital brand
	Other ways to be seen
	Chapter summary
4. BEING YOUR OWN CLIENT
	How can authorial practice replace, complement or lead to commissioned work?
	Key questions to ask yourself at each stage of developing your own creative enterprise
	Market research
	Webshops
	Online marketplaces
	Selling directly to customers
	Manufacture
	Advertising, marketing and promotion, supply and distribution, and business skills
	Self-publishing
	Working within an ethical framework
	Applying for grants
	Chapter summary
5. WHAT DO I NEED TO KNOW ABOUT GETTING THE BRIEF?
	What do I need to know when I get a brief?
	Getting a contract
	Other agreements
	Getting an agent
	Invoicing and other professional stuff
	Chapter summary
6. ILLUSTRATORS ON GETTING CLIENTS
	How do otherillustrators get clients?
ACTIVITIES
	ACTIVITY 1. Finding a client’s contact details
	ACTIVITY 2. Working to a tight brief
	ACTIVITY 3. Using social media to find clients
	ACTIVITY 4. Costing an item to produce
	ACTIVITY 5. Costing out a job
Glossary
Useful links
Index
Acknowledgements