Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics, Global Issues)

Book Cover......Page 1
Title......Page 4
Contents......Page 5
Women, Communication, and Politics: An Introduction......Page 10
VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis......Page 16
VideoStyle: Communication Messages through Campaign Advertising......Page 36
The Interaction of Electoral Status, Political Party, and VideoStyle......Page 54
VideoStyles in the 2002 Kansas Governor's Race: A Case Study......Page 88
Voter Reactions to Candidate VideoStyle......Page 100
WebStyle: Communication Messages through Candidates' Web Sites......Page 120
WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study......Page 150
Voter Reactions to Candidate WebStyle......Page 172
NewsStyle: Media Coverage of Candidate Presentation......Page 180
NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study......Page 196
Gendered Reactions to Media Coverage......Page 210
Gendered Political Campaign Communication: Implications for the Future......Page 220
Notes......Page 228
References......Page 234
Index......Page 244