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دانلود کتاب Gear Up : Test Your Business Model Potential and Plan Your Path to Success

دانلود کتاب Gear Up: پتانسیل مدل کسب و کار خود را آزمایش کنید و مسیر موفقیت خود را برنامه ریزی کنید

Gear Up : Test Your Business Model Potential and Plan Your Path to Success

مشخصات کتاب

Gear Up : Test Your Business Model Potential and Plan Your Path to Success

ویرایش: 1 
نویسندگان: , ,   
سری:  
ISBN (شابک) : 9780857085634, 0857085646 
ناشر: Wiley,Capstone 
سال نشر: 2014 
تعداد صفحات: 194 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 42 مگابایت 

قیمت کتاب (تومان) : 49,000



کلمات کلیدی مربوط به کتاب Gear Up: پتانسیل مدل کسب و کار خود را آزمایش کنید و مسیر موفقیت خود را برنامه ریزی کنید: تحقیقات بازاریابی. شرکت های تجاری جدید برنامه ریزی کسب و کار. کارآفرینی. محصولات جدید. کسب و کار و اقتصاد -- مدیریت صنعتی. تجارت و اقتصاد -- مدیریت. تجارت و اقتصاد -- علم مدیریت. تجارت و اقتصاد -- رفتار سازمانی.



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توجه داشته باشید کتاب Gear Up: پتانسیل مدل کسب و کار خود را آزمایش کنید و مسیر موفقیت خود را برنامه ریزی کنید نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب Gear Up: پتانسیل مدل کسب و کار خود را آزمایش کنید و مسیر موفقیت خود را برنامه ریزی کنید


توضیحاتی درمورد کتاب به خارجی

Transform your business idea into a high potential venture

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:

- A step by step guide to help you build a foundation for your business opportunity

- Solid business framework formulated from entrepreneurs, academics and real life experience

- A highly practical workbook with visual, full-colour design and compelling layout

Gear Up also comes with educators' support materials available at gearupventures.com

  • PowerPoint presentations with teaching notes
  • Online course materials
  • Course Schedule
  • Evaluation Forms
  • Certificate for students who complete the course

Coming soon! - An innovative, interactive digital toolkit

Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!

Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.



فهرست مطالب

Content: Cover
Copyright page
Title page
Contents
SOME COMPANIES SUCCEED, OTHERS FAIL
FIRST THERE IS CONFUSION
THEN THERE IS STRUCTURE
CREATE YOUR BUSINESS OPPORTUNITY
CUSTOMERS
ARE YOU SOLVING A PROBLEM?
HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?
INTERACT WITH YOUR CUSTOMERS!
FROM PAIN TO PRODUCT
HERE'S HOW IT USUALLY GOES
OH, THE PAIN!
CROSSING THE CHASM
THE SHIFT
DELIGHT
PAY ATTENTION TO THE PYRAMID OF NEEDS
INNOVATE, DON'T IMITATE
BUT HOW DO I DELIGHT?
THE POWER OF STORYTELLING
Customers love to share their delight!
FRICTION-FREE STORYTELLING. THE STORY OF DELIGHTDO YOU HAVE PROMOTERS?
If you delight your customers, they will promote and sell your product for you.
Bottom Line
CUSTOMER ACQUISITION
SALES: A NUMBERS GAME
THE PIPELINE MODEL
DELIGHT IS PART OF THE PIPELINE
PATCH THE LEAKS
ALWAYS DELIGHT THE USER
SALES IS A TEAM EFFORT!
ALWAYS BE CLOSING
PROFIT
Costs
Rate of Attrition
Lifetime Value
CREATE A UNIQUE SALES FORMULA
EXAMPLE OF A GOOD SALES FORMULA
WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?
BUSINESS MODEL
THE ZERO GAME
EXAMPLES OF PLAYING THE ZERO GAME
WHAT IS THE CUSTOMER PREPARED TO PAY? What is your profit? how big are your losses?customer acquisition data
what needs to be done to be successful?
set goals
partners
no company is an island
who loves you? who hates you?
what can you give and what will you get?
every partnership starts with a yes!
make sure the shoe fits
playmate partners
learning partners
spam partners
ammo in a war
jurassic partners
love or hate partners
strategic partners
poison partners
the partner give-get matrix
competitors
does the big beat the small? or does the fast beat the slow?
red ocean
blue ocean. Are you an outperformer? or are you a game changer?the innovator's dilemma
go global
scale your business
... go global for a game changer and an outperformer --
huge difference!
going global means understanding players, stakes and code
players are the vips
players bet their stakes
learn the provincial code to gain acceptance
your customized lonely planet
team
think world-class talent!
ability to deliver
non-linear creative thinking
five key personas
the innovator
the evangelist
the producer
the administrator
the integrator
building a dream team is not easy
reality check. Hit where it hurts: the brutal truthidentify the risks
customers
delight
customer acquisition
business model
partners
competitors
go global
team
high stakes, no prisoners
be prepared to shoulder the blame
sync your gears
is there a pain for your delight?
sync your sales formula
is your unique sales formula made even more unique by your way of working with partners?
are you ready to go global?
spin the gears!
take action
make mistakes
celebrate success
there is no end
you don't have to trust us
tom kosnik
lena ramfelt
jonas kjellberg
... the creative guys, ulf and johan.




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