Gear Up : Test Your Business Model Potential and Plan Your Path to Success

Content: Cover
 Copyright page
 Title page
 Contents
 SOME COMPANIES SUCCEED, OTHERS FAIL
 FIRST THERE IS CONFUSION
 THEN THERE IS STRUCTURE
 CREATE YOUR BUSINESS OPPORTUNITY
 CUSTOMERS
 ARE YOU SOLVING A PROBLEM?
 HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?
 INTERACT WITH YOUR CUSTOMERS!
 FROM PAIN TO PRODUCT
 HERE'S HOW IT USUALLY GOES
 OH, THE PAIN!
 CROSSING THE CHASM
 THE SHIFT
 DELIGHT
 PAY ATTENTION TO THE PYRAMID OF NEEDS
 INNOVATE, DON'T IMITATE
 BUT HOW DO I DELIGHT?
 THE POWER OF STORYTELLING
 Customers love to share their delight!
 FRICTION-FREE STORYTELLING. THE STORY OF DELIGHTDO YOU HAVE PROMOTERS?
 If you delight your customers, they will promote and sell your product for you.
 Bottom Line
 CUSTOMER ACQUISITION
 SALES: A NUMBERS GAME
 THE PIPELINE MODEL
 DELIGHT IS PART OF THE PIPELINE
 PATCH THE LEAKS
 ALWAYS DELIGHT THE USER
 SALES IS A TEAM EFFORT!
 ALWAYS BE CLOSING
 PROFIT
 Costs
 Rate of Attrition
 Lifetime Value
 CREATE A UNIQUE SALES FORMULA
 EXAMPLE OF A GOOD SALES FORMULA
 WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?
 BUSINESS MODEL
 THE ZERO GAME
 EXAMPLES OF PLAYING THE ZERO GAME
 WHAT IS THE CUSTOMER PREPARED TO PAY? What is your profit? how big are your losses?customer acquisition data
 what needs to be done to be successful?
 set goals
 partners
 no company is an island
 who loves you? who hates you?
 what can you give and what will you get?
 every partnership starts with a yes!
 make sure the shoe fits
 playmate partners
 learning partners
 spam partners
 ammo in a war
 jurassic partners
 love or hate partners
 strategic partners
 poison partners
 the partner give-get matrix
 competitors
 does the big beat the small? or does the fast beat the slow?
 red ocean
 blue ocean. Are you an outperformer? or are you a game changer?the innovator's dilemma
 go global
 scale your business
 ... go global for a game changer and an outperformer --
huge difference!
 going global means understanding players, stakes and code
 players are the vips
 players bet their stakes
 learn the provincial code to gain acceptance
 your customized lonely planet
 team
 think world-class talent!
 ability to deliver
 non-linear creative thinking
 five key personas
 the innovator
 the evangelist
 the producer
 the administrator
 the integrator
 building a dream team is not easy
 reality check. Hit where it hurts: the brutal truthidentify the risks
 customers
 delight
 customer acquisition
 business model
 partners
 competitors
 go global
 team
 high stakes, no prisoners
 be prepared to shoulder the blame
 sync your gears
 is there a pain for your delight?
 sync your sales formula
 is your unique sales formula made even more unique by your way of working with partners?
 are you ready to go global?
 spin the gears!
 take action
 make mistakes
 celebrate success
 there is no end
 you don't have to trust us
 tom kosnik
 lena ramfelt
 jonas kjellberg
 ... the creative guys, ulf and johan.