Football Goes East: Business, Culture and the People's Game in East Asia

Book Cover......Page 1
Title......Page 4
Copyright......Page 5
Contents......Page 6
1 Football, culture, globalisation: why professional football has been going East......Page 18
2 Strategies for locating professional sports leagues......Page 38
3 The making of a professional football league......Page 55
4 Football in the People’s Republic of China......Page 71
5 Japanese football players and the sport talent migration business......Page 86
6 Football ‘hooligans’ and football supporters’ culture in China......Page 104
7 School sport, physical education and the development of football culture in Japan......Page 119
8 Government involvement in football in Korea......Page 134
9 Football and the South Korean imagination......Page 150
10 Football, fashion and fandom......Page 165
11 The banality of football......Page 182
12 Football, nationalism and celebrity culture......Page 197
13 Her place in the ‘House of Football’......Page 214
14 An international comparison of the motivations and experiences of volunteers at the 2002 World Cup......Page 239
15 Globalisation and football in East Asia......Page 260
Index......Page 274