Financial management for technology start ups : how to power growth, track performance and drive innovation

Cover
Contents
About the author
Preface
List of abbreviations
Acknowledgements
01 Now is the time
	Why bother with financial management?
	The new business of business
	Like never before
	Chapter summary
	Review questions
	Further reading
	References
02 Tech start-ups: why they’re different
	Growth in a tech world
	Risk and potential
	Chapter summary
	Review questions
	Further reading
	References
03 Start-up contribution analysis
	The start-up financial control loop
	Financial control in three steps
	Achieving profitability
	Contribution margin in a ‘winner takes all’ world
	Chapter summary
	Review questions
	Further reading
	References
04 Start-up financial analysis
	The three statements that count
	The balance sheet
	The income statement
	The statement of cash flows
	Chapter summary
	Review questions
	Further reading
	References
05 Start-up progress analysis
	What type of ownership structure is best?
	The auditor’s opinion
	Equity issues
	Assessing progress using financials
	Chapter summary
	Review questions
	Further reading
	References
06 The importance of being liquid
	The cash budget
	Financing your start-up with debt
	Debt financing
	Chapter summary
	Review questions
	Further reading
	References
07 What’s it worth to you?
	Equity financing
	Venture capital valuation
	Term sheets: look before you take the money
	What about crowdfunding?
	Chapter summary
	Review questions
	Further reading
	References
08 Tracking your start-up’s growth
	Are your returns what they should be?
	How does a tech firm cost its products?
	Chapter summary
	Review questions
	Further reading
	References
Glossary
Resources
Index