Festivals and Edutainment

Cover
Endorsement Page
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Figures
List of Tables
List of Contributors
Part I: Planning edutainment
	Chapter 1: Introduction
		Introduction
			Edutainment
			Edutainment and the festival experience
			Part I: Planning edutainment
			Part II: Audience engagement
			Part III: Sustainability and EDI
			Part IV: Experiencing edutainment
		Conclusions
		References
	Chapter 2: Science Non-Friction: Balancing Operational and Legacy Agendas for a University-Based Science Festival
		Introduction
		Science Festivals – A Perfect Match
		The Case of Lancashire Science Festival (LSF)
		Methodology
		Results and Discussion
			LSF People
			Space and Time
			Festival Evaluation
		Conclusion
		References
	Chapter 3: Witch City’s ‘Haunted Happenings’: Managing Authenticity and Edutainment in Salem, Massachusetts
		Introduction
		Dark festivals and cultural heritage
		Edutainment and managing authenticity
		Halloween, Inc.
		Witch City, USA
		Haunted happenings – A case study
		Methods
			Salem Witch Museum
			SpellBound Tours
		Discussion
		Conclusion
		Declaration
		References
	Chapter 4: Edutainment in Disney’s EPCOT International Festival Cycle
		Introduction
		Edutainment
		The Value of Festivals
		Consumption
		EPCOT and Its Four Festivals – A Case Study
			EPCOT Festivals
		Research Design and Data Collection
		Results and Discussion
			Festivals as Play Experiences
			Festivals as Cultural Immersion Sites
			Festivals as Educational Tools
			Festivals as Revenue Strategy
		Conclusions
		References
	Chapter 5: SouthWestFest: Edutainment through the Lens of a Cultural Community Festival, and Its Delivery Partners
		Introduction
		Edutainment and the ‘festivalised’ servicescape
		Methods
		Learning through entertainment at SouthWestFest – A case study
		Discussion
		Conclusion
		References
Part II: Audience Engagement
	Chapter 6: Music Festivals and Edutainment in a Digital Age
		Introduction
		Edutainment and digital festival experiences
		China-UK International Music Festival – A case study
		Methodology
		Results and discussion
		Conclusion
		References
	Chapter 7: Science in Society: Exploring Science Festivals and Valuable Leisure
		Introduction
		Valuable leisure
		The challenge of communicating science to society
		The British Science Festival – A case study
		Methodology
		Results
			Activities included in the programme
			Evening activities
			Exhibitions and drop-in
			Trips and tours
			Adult workshops
			Descriptors used
		Discussion
			To allow individuals to develop capabilities
			Protection of cultural diversity
			Promotion of wellbeing
			Promotion of individual and community empowerment
			Ensuring conviviality
			Promotion of values
		Conclusion
		References
	Chapter 8: Maintaining Festivals’ “Sense of Community” through Educational Activities for Locals and Festival Tourists during the COVID-19 Crisis in Greece
		Introduction
		Community festivals and sense of community
		Edutainment and festivals
		Greek festivals and community – A case study
		Methodology
		Results and discussion
			Edutainment and sense of community
			Interaction and participation as resilience factors
		Conclusions
		References
Part III: Sustainability and EDI
	Chapter 9: The Winterage Festival in a Learning Landscape
		Introduction
		Festivals
		Edutainment Education and Learning
		The Winterage Festival – A Case Study
		Methods
		Findings and Discussions
			The Winterage Festival
			Festival Origins
			Festival Community
			Benefits of the Winterage Festival
			Edutainment at The Winterage
		Conclusions
		References
	Chapter 10: Managing Inclusivity and Diversity with Edutainment for Festivals
		Introduction
		Edutainment (Educational Entertainment) in Film Festivals
		Inclusivity and Diversity in Festivals
		The Accessible Film Festival – A Case Study
		Methodology
		Findings
			Organisation
			Transportation/Location
			Physical Environment
			Social Inclusion
			Technology
			Content/Methodology
			Communication
		Conclusion
		References
	Chapter 11: Edutainment Actions in a Mexican Film Festival: Cinema Planeta, the First Film Festival in Morelos, Mexico
		Introduction
		Literature review
		Cinema Planeta
		Methods
		Results and discussion
			Visual materials
			Game-like formats
			Interaction
			Learning objectives
		Conclusion
		References
Part IV: Experiencing Edutainment
	Chapter 12: Edutainment through Storytelling, Nostalgia, and Living History in 1940s Festivals and Events
		Introduction
		Literature review
			Cultural duty to present an accurate representation of the past
			Edutainment – the synergy of education and entertainment through immersion
			Storytelling
			Nostalgia
			Living history and re-enactment
		Methodology
		Research findings
			The inclusion of edutainment in 1940s events
			Storytelling through living history to disseminate historic memoirs
			A cultural duty to tell an accurate story of the era
			Connecting to the cultural and personal past
			Triggers of nostalgia
		Conclusion
		Declaration
		References
	Chapter 13: Playing with Your Food: Fun, Frolics, and Learning at Food Festivals
		Introduction
		Food festivals and edutainment experiences
		Local Wild Food Challenge and the Harvest Moon Festival – A dual case study
		Methods
		Results and discussion
			What was learned
			How learning occurred
			Multi-layered learning
			Personal level
			Interactional
			Relational and communal
		Conclusion
		References
	Chapter 14: Learning (with) Negative Emotions: The Future of Science Festivals
		Introduction
		Science festivals and the prevalence of positive emotions
		The power of negative emotions
		Horror Science-Fiction Movie Festival: A theoretical proposal
		Conclusion
		References
	Chapter 15: Afterword: The Future of Edutainment in Festival Experiences
		Ideation
			Reflecting on edutainment in festival experiences
			The future of edutainment in festival experiences
			Research futures for edutainment in festival experiences
		References
Index