Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook

Contents......Page 5
Introduction......Page 10
How to Use This Book......Page 11
CHAPTER 1 The Anatomy of Facebook......Page 12
What Can You Do on Facebook?......Page 13
The Blue Bar......Page 14
The Footer......Page 15
The Profile Page......Page 16
The Home Page......Page 19
Other Kinds of Pages......Page 21
CHAPTER 2 Signing Up and Setting Up Your Profile......Page 23
Registering with Facebook......Page 24
Getting Started......Page 26
Editing Your Profile......Page 28
Adding Likes and Interests......Page 32
Setting Your Status......Page 33
Setting a Username......Page 34
Changing Notification Settings......Page 35
CHAPTER 3 Friends......Page 36
Connecting with Networks......Page 37
Adding Friends......Page 39
Removing a Friend......Page 47
Alternatives to Defriending......Page 48
Viewing Your Friends......Page 50
The Politics of Friending......Page 52
How to Pump Up Your Friends List......Page 57
Creating and Using Friend Lists......Page 60
CHAPTER 4 Privacy and Security......Page 64
An Ounce of Discretion Is Worth a Ton of Privacy Settings......Page 65
Friend Management: The Key to Choosing Your Audience......Page 67
Privacy Settings: Controlling Who Sees What......Page 68
Facebook Security 101......Page 77
Phishing Lessons......Page 78
Beware of Links Bearing Trojans......Page 80
Clickjacking 101......Page 82
If You’re Under 18......Page 83
Keeping a Low Profile......Page 84
Quitting Facebook......Page 85
CHAPTER 5 Sharing Content on Facebook......Page 87
The Facebook Publisher: One-Stop Posting and Sharing......Page 88
Care and Feeding of Your Wall......Page 89
Feeding Frenzy: Using Feeds to Keep Track of Your Friends......Page 91
The Tao of Status Updates......Page 95
Word of Face: Reaching Your Audience on Facebook......Page 99
Notes: Blogging on Facebook......Page 101
Importing Stories from an Outside Blog as Notes......Page 102
Posted Items: Sharing Links on Facebook......Page 103
Facebook Places: Location, Location, Location......Page 105
Choosing the Audience for Each Post......Page 106
Commenting on Facebook Stories......Page 107
Liking Facebook Stories......Page 108
Facebook and Other Websites......Page 109
Downloading an Archive of Your Facebook Content......Page 111
CHAPTER 6 Communicating on Facebook......Page 112
Direct Messages: The Ins and Outs of the Facebook Inbox......Page 113
Chatting on Facebook......Page 117
Poking and Getting Poked......Page 121
Facebook Questions......Page 123
The Fine Art of Not Being Obnoxious......Page 125
CHAPTER 7 Applications and Other Add-Ons......Page 128
Accessing Your Applications......Page 129
How to Block Unwanted App Requests......Page 132
Authorizing Applications......Page 133
Managing Applications (and Application Privacy)......Page 136
Adding Extra Tabs to Your Profile......Page 141
Facebook Credits......Page 142
Finding Apps: The Application Directory......Page 143
A Brief Guide to Some Popular Facebook Apps......Page 144
The Facebook Toolbar......Page 150
CHAPTER 8 Photos and Videos......Page 151
Viewing Photos......Page 152
Adding Photos......Page 154
Editing Existing Albums......Page 160
Viewing Videos......Page 161
Posting Original Videos......Page 162
Using Photos and Videos Promotionally......Page 167
CHAPTER 9 Group Dynamics......Page 168
New-Style Groups and Old-Style Groups: What’s the Diff?......Page 169
How to Join, Leave, and Add Friends to New-Style Groups......Page 171
How to Edit Your Settings for New-Style Groups......Page 172
How to Create a New-Style Group......Page 173
Managing New-Style Groups......Page 176
Leaving an Old-Style Group......Page 177
Managing Old-Style Groups......Page 178
CHAPTER 10 The Facebook Calendar......Page 181
The Events Application......Page 182
Responding to Event Invitations......Page 183
Keeping Track of Events......Page 184
Creating an Event......Page 185
Birthdays on Facebook: The Year-Round Birthday Party......Page 188
Other Calendar Applications......Page 189
CHAPTER 11 Pages......Page 190
Facebook Pages 101......Page 191
Becoming a Fan: Finding and Liking Facebook Pages......Page 192
Creating a Page......Page 193
Managing a Page......Page 198
Choosing What Visitors to Your Page See by Default......Page 200
Sending Updates to Fans......Page 202
Setting a Username for Your Page......Page 203
Importing Content from an External Site or Blog......Page 204
Viewing Insights for Your Page......Page 205
CHAPTER 12 Advertising and Promoting on Facebook......Page 206
Don’t Sell It—Share It......Page 207
Promoting on Facebook—by the Numbers......Page 208
Cheat Sheet: Key Principles of Social Media Marketing......Page 212
Free Ice Cream: Delivering Value to Your Fans......Page 213
Putting the “Social” in Social Media: The Art of the Friendly Voice......Page 215
Using Landing Tabs Promotionally......Page 217
Using Facebook’s Paid Ads......Page 219
CHAPTER 13 Facebook at Work......Page 220
Should You Friend Your Boss? Facebook and Office Politics......Page 221
Facebook and Job Hunting......Page 223
Keeping Your Profile Professional......Page 225
Notes for Managers and Hirers......Page 227
Checking Facebook—Without Actually Checking Facebook......Page 228
CHAPTER 14 Going Mobile......Page 229
Facebook by Text Message......Page 230
Facebook via Mobile Web Browser......Page 231
Facebook Apps for Smartphones......Page 232
B......Page 233
F......Page 234
H......Page 235
N......Page 236
P......Page 237
S......Page 238
W......Page 239
Z......Page 240