Exploring Business Language And Culture

Preface......Page 6
Contents......Page 11
Editors and Contributors......Page 13
Developing BE Competence......Page 16
 Business English Today: The Need for Intercultural Approach......Page 17
2 Aims and Methods of the Study......Page 18
2.1 Terminology Database: ESP, BE, and Intercultural Competence......Page 19
2.3 Synchronic View of ESP (BE) at Non-philological Faculties in Slovakia......Page 21
3.1 Content of EED: Communicative Language Teaching Versus Intercultural Language Teaching......Page 25
3.2 Methodology of EED: Transformation of the Traditional ESP (BE) for the Purposes of Teaching Intercultural Communicative Competence......Page 28
4 Discussion: Intercultural Competence and EED Syllabus Design......Page 30
5 Conclusion......Page 31
References......Page 33
1 Introduction......Page 36
2 Millennials and Their Communication Preferences......Page 37
3 Millennials as Second Language Users......Page 39
4 Research Questions......Page 40
6.1 Mother Tongue Communication......Page 41
6.2 Second Language Communication......Page 45
7 Conclusions......Page 49
References......Page 51
1 Introduction......Page 53
2 Understanding Prosumption......Page 54
3 Prosumption in Education Services......Page 56
4.1 Research Approach......Page 57
4.2 General Feedback from Students and Its Utilization......Page 59
4.3 Prosumption Manifestations in Post-graduate Education Services......Page 61
5 Conclusions......Page 63
References......Page 66
 The Lack of Business Experience Versus The Lack of Appropriate Linguistic Background in Business English Teaching Context......Page 69
2 The Role and Specificity of Business English Teaching......Page 70
3 Teachers’ Dilemmas and Problems Concerning Teaching Business English......Page 71
4 The Dark Side of Business English Teaching: Study Conceptualisation and Context......Page 72
5 Research Approach......Page 73
5.2 Profile of Informants......Page 74
5.3 Research Method and Tools......Page 75
6.1 Students’ General Expectations Concerning Business English and Business-Related Courses......Page 77
6.2 Problems Reported by Teachers of Business English and Business-Related Subjects......Page 79
7 Conclusions and Teaching Implications......Page 80
References......Page 81
Values in the World of Business......Page 83
1 Introduction......Page 84
2 The Place of Ethics in Economics and Business......Page 85
3 Legal Regulations......Page 89
4 A Business Entity as a Moral Subject......Page 91
5 Demographics and Generations......Page 94
6 New Models......Page 99
7 Conclusion......Page 100
References......Page 101
1 Introduction......Page 104
2 The Role of the State in CSR......Page 105
3 CSR: The Interactions......Page 106
3.1 CSR: The Interaction of the Corporation and Society......Page 107
3.2 CSR: The Interaction of the Corporation and the State......Page 108
4 CSR: What It Means to a Company and the Individuals Within the Company......Page 110
4.1 CSR: Between the Corporation and the Individual......Page 111
5 Collective Versus Individual Responsibility......Page 112
6 Conclusion......Page 114
References......Page 115
 Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials......Page 117
2 Theoretical Background......Page 118
2.1 Employee Reviews and Testimonials......Page 119
3 Material and Methods......Page 120
4 Results and Discussion......Page 123
4.1 Employee Values Expressed Explicitly......Page 124
4.2 Employee Values Expressed Implicitly......Page 127
4.3 Employers’ Attributes......Page 128
5 Summary and Conclusions......Page 129
References......Page 130
1 Introduction......Page 133
2 Polish-Chinese Political and Business Relationship......Page 134
3.1 The Importance of the Study......Page 135
3.3 Research Subjects, Methodology and Tools: Empirical Base......Page 136
4.1 The Complexity of the Traditional Chinese Culture, Chinese Entrepreneurs and Business Etiquette......Page 137
4.2 The Distinctness of the Traditional Polish Culture, Polish Entrepreneurs and Business Etiquette......Page 140
5 Research......Page 142
5.1 Business Meeting: Chinese Versus Polish Perspective: Comparative Analysis......Page 143
6 Conclusions......Page 148
7 Final Remarks......Page 150
References......Page 151
1 Introduction......Page 153
2 Humour Across Cultures in Business Contexts......Page 154
2.1 Basic Considerations Related to Humour......Page 155
2.2 Sociopragmatic and Strategic Functions of Humour......Page 158
3 Survey on Humour in Business Contexts......Page 160
3.1 Polish Versus Taiwanese Perspective......Page 161
4 Conclusions......Page 163
References......Page 164
1 Introduction......Page 167
2 Theoretical Background to Culture in Business......Page 168
3.1 Edward Hallʼs Taxonomy: Basic Cultural Factors......Page 170
3.2 Hofstede’s Taxonomy: A Model of Dimensions of Culture......Page 171
3.4 Lewis’ Taxonomy of Cultural Communication Styles......Page 173
4 Implications for International Business......Page 174
4.1 Reflection of Cultural Taxonomies in International Business......Page 175
4.2 Reflection of Cultural Taxonomies in Intercultural Business Communication......Page 177
5 Conclusion......Page 178
References......Page 179
Various Dimensions of Business Communication......Page 182
1 Introduction......Page 183
2 Name and Brand Name......Page 184
3 Linguistic Aspects of a Brand Name......Page 185
4 The Named Object: Definition and Development of the Tank......Page 186
5 Corpus Description and Methodology......Page 187
6.1 Tank—The Generic Name......Page 188
6.3 Manufacturers’ Naming Systems......Page 189
6.4 Manufacturer in the Name......Page 191
6.6 Heroes, Leaders and Politicians......Page 192
6.8 Matilda and Valentine—Exceptional Cases......Page 194
6.9 Groups of People: Warlike Jobs and Trades......Page 195
6.10 Animals......Page 196
6.11 Objects......Page 197
6.12 Features of Tanks—Adjectives......Page 198
6.14 The Initial Letter System......Page 199
7 Conclusion......Page 201
Appendix 1......Page 202
References......Page 206
1 Introduction......Page 209
2.1 The Definition of Small Talk......Page 210
2.2 The Objectives, Advantages and Functions of Small Talk......Page 211
2.4 Small Talk at Work......Page 214
3.2 Participants......Page 216
3.5 Presentation of the Results of the Questionnaire......Page 217
4 Discussion and Observations......Page 220
5 Conclusion......Page 221
5.1 Limitations of the Study, Implications......Page 222
Appendix......Page 223
References......Page 224
1 Introduction: Common Roots and Shared Traits......Page 226
2 Drawing the Line and Closing the Gap......Page 231
3.1 Journal Article Introductions......Page 233
3.3 Face-Saving Strategies......Page 235
3.4 Academic Criticism......Page 237
3.5 Presentation of the Self......Page 238
References......Page 241
 Always Be Closing: An ABC of Business in English Language Feature Films......Page 246
1 Introduction......Page 247
2 The Salesman (and Salesmanship)......Page 250
3 The Office Worker (or the Factory Floor Worker)......Page 252
4 The Industrial Leader/Visionary......Page 253
5 The Documentary Exposure of Business Malfeasance......Page 254
6 The World of High Finance......Page 256
7 Conclusions......Page 259
Appendix......Page 260
References......Page 261
1 Introduction......Page 263
2.1 Women’s Language Versus Men’s Language......Page 264
2.2 Institutional Discourse......Page 265
2.3 The Language of Female Managers......Page 266
4 Results......Page 267
4.1 The Language of M in Terms of Men’s and Women’s Speech Characteristics......Page 268
4.2 Features of Institutional Discourse in M’s Utterances......Page 273
4.3 The Pragmatic Dimension of M’s Utterances......Page 276
5 Discussion and Conclusion......Page 278
References......Page 279