Events MISmanagement: Learning from failure

Cover\nTitle page\nContents\n	1	Learning from Events Mismanagement\n	There is great value in disaster\n	How managers learn\n	Learning from failure\n	Barriers to learning from failure\n	Strategies for learning from failure\n	Managing mistakes out of events\n	2	Stakeholder Mismanagement\n	Examination of theoretical context\n	Case study 2.1: Big Church Day Out\n	Case study 2.2: Shakedown\n	Utilising the theoretical framework to examine and analyse the case studies\n	3	Managing Event Stakeholders\n	Theoretical perspectives\n	Case study 3.1: Public sector engagement programme\n	Case study 3.2: Cultural venue for technology product launch\n	Analysis\n	4	Adding Fuel to the ‘Fyre’\n	The professionalisation of the events industry\n	The phenomenon of event and festival failure\n	The importance of learning from failure\n	Case 4.1: A Critical Analysis of Vestiville\n	Applying the EMBOK Model to Vestiville\n	Lessons learnt\n	5	Safety in Numbers\n	Theoretical underpinning\n	Trichotomy of Community Events model\n	Free-to-attend events\n	Case study 5.1: Chester Christmas Parades\n	Case study 5.2: City of Lights\n	Analysis\n	Impact of Covid-19\n	6	VIP Hospitality Packages – Style Over Substance?\n	SERVQUAL\n	Case study 6.1: Fyre Festival\n	Organisational considerations\n	Consumer involvement\n	7	Don’t believe the hype?\n	The peculiar nature of events and event marketing\n	Hype, buzz, and digital marketing\n	Legal and ethical dimensions of event marketing\n	Case 7.1: Monster Jam\n	Case 7.2: Monstrous Festival\n	Case 7.3: Fyre Festival\n	A proposed model of event mis-marketing\n	8	The Hope and Glory Festival\n	Global shifts and the importance of events in place marketing\n	European Capital of Culture, 2008\n	Case 8.1: The Hope and Glory Music Festival\n	A framework for decentralised event planning\n	What went wrong?\n	9	What a waste!\n	The SEA Games Green Initiatives\n	Stakeholder theory and waste management\n	Case study 9.1: SEA Games, August 2017\n	Analysis of the issues\n	10	Mishap in Macao\n	Risk management\n	Communication strategy\n	Case study 10.1: Accident at the 2018 Macau Grand Prix\n	Analysis\n	11	Running the Risk\n	Case study 11.1: Bushfires at the Kimberley Ultramarathon\n	Theoretical concept\n	Case study analysis\n	Recommendations