Events feasibility and development : from strategy to operations

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of figures
List of tables
List of exhibits
List of case studies
Foreword
Section I Strategic feasibility and development
	1 Events sector maturity model
		Introduction
		The phases
		Maturity assessment tables
		Discussion
	2 How to develop an events strategy?
		Introduction
		Strategy checklist
		Events program as a portfolio
		The event portfolio as an asset
		Limitation of portfolio management
		Cascade of objectives
		Discussion
	3 Preparing the strategy
		Introduction
		Decision criteria
		Situation analysis
		Stakeholder consultation
		Strategy template
		Legal and regulatory environment
		Venues
		Discussion
	4 Event support: directing the development
		Introduction
		Event support
		Event typology
		Discussion
	5 Implement the strategy
		Introduction
		Events unit
		Events agencies
		Discussion
	6 Techniques and tools for events development
		Introduction
		Bidding and requests for tender
		Hallmark/flagship events
		The integrated country promotion
		The events precinct
		Licensing
		Events forum
		Discussion
	7 Building competency: associations, awards and training
		Introduction
		Event associations
		Event awards
		Event guide or manual
		Building competency
		Discussion topics
		Section 1: wrap up
Section 2 Management feasibility and development
	8 Management models and the business case
		Introduction
		A model, processes, system or a body of knowledge
		The event management environment: complexity and uncertainty
		Phases of event management and the event life cycle
		Intangibility of outcomes
		The business case
		Discussion
	9 Setting up the management system
		Introduction
		Event project methodology
		Management framework as a spreadsheet
		The event: management maturity model
		Conclusion
		Discussion
	10 Event management processes
		Introduction
		From domains to a process model
		Scope management
		Stakeholder management
		Sponsorship
		Event design
		Marketing process
		Financial process
		Conclusion
		Discussion
	11 Event management processes: section two
		Introduction
		Time management process
		Risk management process
		Communication process
		Procurement process
		Human resources ( HR) process
		Discussion topics
		Exercise
		Section 2: wrap up
Section 3 Operation feasibility and development
	12 Event metrics and checklists
		Introduction
		Metrics
		Financial exposure profile
		Exposure, resilience and fragility
		Heuristics and the event checklist
		Discussion topics
	13 Event operations: upstream design
		Introduction
		Operations as an outcome
		On the day
		Attendee journey map
		The feasibility of the event site
		The feasibility study
		Conclusion
		Discussion
	14 Competency training and teaching event management
		Introduction
		On course
		Self-competency assessment
		Conclusion
Bibliography
Index