Event Studies: Theory and Management for Planned Events (Events Management)

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Figures
List of Plates
List of Profiles
List of Tables
List of Expert Opinions
Preface to the Fifth Edition
Acknowledgements
1 Introduction and Overview of Event Studies
	Global Issues for 2023 and Beyond
	The Nature and Scope of Event Studies
	A Framework for Understanding and Creating Knowledge about Planned Events
	Expert Opinion: By Professor Joe Jeff Goldblatt – Embracing the Ubuntu Philosophy for a New Age of Dignity, Respect, and Welfare for More Sustainable Event Education
	Profile: TransRockies Inc. and Gravel Royale
2 Forces, Trends, and Issues Affecting Events
	Propelling and Constraining Forces
	Expert Opinion: By Dr. Matt Frew – Future Events: Darq Dreamscapes and the Synthetic Self
	Growth-Related Issues Facing the Events Sector
3 The Nature and Classification of Planned Events
	Definitions of Event and Planned Events
	Time Is of the Essence
	Typologies of Events by Form and Function
	Expert Opinion: By Dr. Adam Talbot – Human Rights and Sport Mega-Events
	Scale, Frequency, Duration, and Periodicity
	The Specialness of Events
4 Event Experiences and Meanings
	How People Describe Their Experiences
	Theoretical Dimensions of Human Experience
	Models of the Event Experience
	Virtual Event Experiences
	Expert Opinion: By Valentina Gorchakova and Ekaterina Berdysheva – Agility of Business Events: Case Study of SHIFT Business Festival
	Meanings Attached to Events and Event Experiences
5 Celebration Events and Experiences
	Festivals
	Profile: Illuminate Adelaide, by Steve Brown
	Carnivals and Mardi Gras
	Heritage Commemorations
	Parades and Processions
	Religious Events and Pilgrimage
	Arts and Entertainment
6 Business, Sport, and Other Event Experiences
	Business and Trade Events (MICE)
	Expert Opinion: By Professor Dr. Ulrich Wünsch – Corporate Events
	Educational and Scientific Events
	Political and State Events
	Sport and Recreational Events
	Events at the Margin
	Experiences of Different Stakeholders
7 Public Policy and Events
	The Evolution of Policy Analysis for Events
	Policy Considerations Specific to Events
	Justifying Public Sector Involvement
	Profile: Scotland and Edinburgh
	Major Policy Domains and Event-Related Goals
8 Event Management Fundamentals
	Defining Management and Management Theory
	Unique Aspects of Event Management
	Organising and Coordination
	Inter-Organisation and Stakeholder Relations
	Profile: Lusofonia Festival – Macao, SAR, China, By Ubaldino Sequeira Couto
	Oganisational Ecology and Event Populations
	Profile: Research on Values and Event Policy in the Sunshine Coast, Australia
	The Learning Organisation and Knowledge Management
	Evaluating the Event Organisation
9 Directing, Leadership, and Human Resources for Events
	Leadership
	Decision-Making and Accountability
	Human Resource Management
	Expert Opinion: By Professor Tommy Andersson – Happiness Research and Event Tourism
	Professionalisation, Professionalism, Education, and Careers
10 Event Planning and Operations
	Planning Theory
	Planning For and Within Events
	Expert Opinion: By Vassilios Ziakas – Event Portfolio Management in Focus
	Project Planning and Management
	Logic and Theory-of-Change Models
	Strategic and Business Planning
	Site Planning, Operations, and Logistics
	Why Events Succeed or Fail
11 Event Design: Theory and Principles
	What Is Design?
	Expert Opinion: By Dr. Steve Brown – Event Design
	Sensory Stimulation and Mapping
	Dramaturgy and Design
	Expert Opinion: By Vassilios Ziakas – Events Civic Dramaturgy
	Designing Event Settings
	Theming and Programming
	Service Design and Quality
12 Antecedents, Event Marketing, and Communications
	Antecedents
	Motivation and Motives for Attending Different Types of Events
	Barriers and Constraints
	Consumer Decision-Making
	Sample Research Papers on Event Quality Evaluation
	Marketing Fundamentals
	Communications Fundamentals
	Expert Opinion: By Professor Barbara Mazza – Trends in Event Communications
13 Risk, Health, and Environmental Management for Events
	Terminology
	Threats and Risks Facing Events
	Risk Management Process
	Risk Management Strategies
	Health and Safety Management
	Security
	Crowd Management and Control
	Expert Opinion: By William J. O’toole – The Australian Safe and Healthy Crowded Places Handbook
	Crisis Management and Resilience
	Profile: The October 2022 Halloween Disaster in Seoul, Korea
	Environmental Management and Sustainability
14 Event Outcome Evaluation and Impact Assessment
	Terminology
	Theory for Evaluation and Impact Assessment
	Professional Practice
	A Complete Evaluation and IA System
	The Subjects and Objects of Evaluation and IA
	Impact Assessment Theory and Process
	The Forces-Pressure-State-Impact-Response Model
	Social Outcomes and IA
	Cultural Outcomes and IA
	Built Environment Outcomes and IA
	Ecological Impact Assessment
	Comprehensive Benefit and Cost Evaluation
15 Event Tourism
	Destination Management and Event Tourism
	Potential Roles of Events in Tourism Development and Marketing
	Events as Attractions; Attractiveness
	Development of Event Tourism
	Expert Opinion: By Michael Duignan – A Short Essay on Overtourism and Japan’s Mega Event
	Involvement and the Event Travel Career Trajectory (ETCT)
	Economic Impact Assessment for Event Tourism
	Education and Careers in Event Tourism
16 Foundation Disciplines and Closely Related Fields for Event Studies
	Cultural Anthropology
	Sociology
	Philosophy
	Religious Studies
	Psychology
	Economics
	Political Science
	Law
	History
	Human Geography
	Future Studies
	Leisure Studies
	Sport Studies and Sport Management
	Visitor Studies
	Hospitality Studies
	Gender Studies
	Health Studies
17 Research and Knowledge Creation for Event Studies
	Sources of Knowledge
	Philosophy and Knowledge
	Review of Review Articles
	Expert Opinion: By Dr. Sandra Goh – Event Sector Recovery in New Zealand
	Research Agenda and Major Challenges
	Future Perspectives
References
Index