Ethnography for Designers

pt. 1 The ethnographic design project --
1. Introduction to design ethnography --
1.1. The responsibility of the designer --
1.2. Introduction to semantic ethnography --
1.3. Ethnography in the design of places: programming and evaluation --
1.4. The value of fieldwork and semantic analysis --
1.5. Ethnography as an agent of change --
1.6. Limits of the ethnographic method --
1.7. Chapter summary --
1.8. Chapter review: main ideas --
2. The ethnographic design project: a step-by-step overview --
2.1. Project description overview --
2.2. Planning your study --
2.3. Objectivity --
2.4. Making up for lack of objectivity --
2.5. Taking notes --
2.6. Selecting a sited micro-culture --
2.7. A physical setting is required --
2.8. Accessibility --
2.9. Why you should avoid familiar environments --
2.10. Dealing with unfamiliar settings --
2.11. Initial redesign proposal --
2.12. Chapter review: summary of main ideas --
3. Sited micro-cultures --
3.1. Defining culture --
3.2. Culture as knowledge --
3.3. Understanding sited micro-cultures in our complex society --
3.4. Sited micro-cultures and social situations --
3.5. Sharing cultural knowledge, or not --
3.6. Chapter review: summary of main ideas --
4. Cultural informants --
4.1. The informant --
4.2. Talking to strangers --
4.3. Working in teams --
4.4. Combining observation, participation, and talking to informants --
4.5. Number of informants --
4.6. The good informant --
4.7. Locating an informant using an intermediary --
4.8. Other ways of choosing an informant --
4.9. Explaining ethnographic research --
4.10. Recording ethnographic research --
4.11. Chapter review: summary of main ideas --
5. Finding meaning in taxonomies --
5.1. Understanding a sited culture --
5.2. Elements of cultural knowledge --
5.3. Discovering cultural categories --
5.4. The grand tour question --
5.5. Taxonomies: the organization of categories --
5.6. The structural question --
5.7. Different kinds of definitions --
5.8. The attribute question --
5.9. Identifying themes --
5.10. Distorting your informant\'s knowledge --
5.11. Chapter review: summary of main ideas --
6. Literature review: what do others say? --
6.1. The basics of a literature review --
6.2. The format of an annotated bibliography --
6.3. How to find sources --
6.4. How to evaluate sources --
6.5. A list of useful online resources for architectural ethnographies --
6.6. A note of caution on Internet research --
6.7. Comparing the etic and emic points of view --
6.8. Chapter view: summary of main ideas --
7. Translating into physical design --
7.1. Serving society through design --
7.2. Conventional programming versus deep programming --
7.3. Moving from description to design --
7.4. Translating ethnography into physical design --
7.5. Responding to conflicts (and ethical challenges) in design --
7.6. Chapter review: summary of main ideas --
pt. 2 Report-writing and sample reports --
8. Preparing the final report --
8.1. Introduction --
8.2. Site description --
8.3. Methods --
8.4. Findings --
8.5. Redesign and discussion --
8.6. Conclusion --
8.7. Your bibliography --
8.8. Sample reports --
9. design board --
9.1. Purpose of design boards --
9.2. Tips for effective poster-making --
9.3. Sample design boards --
10. Sample ethnographic reports --
10.1. Introduction to sample projects --
10.2. List of ethnographic design projects --
Fast, Slow Food: A Gourmet Fast Food Restaurant, Emily Alter --
First Time Mothers and Babies, Leslie Becker --
Irish Pub, Flavia Carvalho --
Assisted Living and Alzheimer\'s Community, Justin Chen --
Recipe for an Engaging Farmers\' Market, Kevin Chong --
Community Sustenance: Sunday Brunch at a Thai Buddhist Temple, Elizabeth Leah Cohn-Martin --
L\'Ecole Francaise: Education, Engagement, and the French Language and Culture, Caitlin DeClercq --
Coworking, Ryan Hunt --
You Are Now Entering a Sci-Fi Bookstore, Megan Landes --
Martial Arts School, Douglas Look --
For Whom the Booth Tolls, Marianne Moore --
Japantown Hardware Store, Karen Okazaki.